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All Journal Language Literacy: Journal of Linguistics, Literature, and Language Teaching Abdimas Talenta : Jurnal Pengabdian Kepada Masyarakat
Hasibuan, Adriana
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Agriculture, Biological Sciences & Forestry Humanities Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Language Literacy: Journal of Linguistics, Literature, and Language Teaching

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LANGUAGE STYLE OF BEAUTY PRODUCT IN COMMERCIAL ADVERTISEMENT DISPLAYED ON JAPANESE TELEVISION Supriatnadi, Nandi; Hasibuan, Adriana; Pawiro, Muhammad Ali
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 7, No 1: June 2023
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v7i1.7183

Abstract

This study examines the diction and style of language in commercial advertisements for Nivea beauty products and aims to describe and explore the meanings of the expressions written in the advertisements. Data in the form of phrases, sentences, and images are analyzed using a qualitative descriptive analysis. The results of the study show that the dictions in the Nivea-UV (予防美容ケア) advertisements are all directly related to the vocabulary for beauty care. There are also borrowed words from English to clarify the products offered. The style of language in the advertisement consists of eight hyperboles, two metaphors, and one synecdoche, metonymy, repetition, and onomatopoeia, respectively. The style appears in the form of exaggeration, presenting something clearly, repeating words, emphasizing certain words, showing the same word order, having words that express a relationship, and having words that represent associations or attributes. To refine language, there is politeness in the language forms of kenjou and teinei. The diction and style of language have their own characteristics, namely firmness and solidity, so that the intentions and meaning of the advertisement can be understood by the target audience.
IMPROVING JAPANESE SPEAKING SKILLS DURING PROSPECTIVE INTERNS: PICTURE AND PICTURE LEARNING MODEL Hasibuan, Adriana; Pawiro, Muhammad Ali
Language Literacy: Journal of Linguistics, Literature, and Language Teaching Vol 9, No 1: June 2025
Publisher : Universitas Islam Sumatera Utara (UISU)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/ll.v9i1.10626

Abstract

This study analyzes the speaking ability in Japanese by nurses who are engaged in prospective interns provided for them who will work in Japan through the EPA (Economic Partnership Agreement) program. The study involves 49 participants following the program and uses quantitative method as proposed by Brown Rodgers (2002). Being conducted with a training time of 15 hours for five days through classroom action, this study starts with planning, implementation, observation, and evaluation. Data collection methods include interviews, observations, pre-tests and post-tests. Written tests apply to see their ability to master Japanese grammar, and oral tests to measure Japanese speaking ability. The Picture and Picture learning model is aimed at improving the nurses’ mastery of Japanese vocabulary. To obtain such mastery the questions are formulated as the followings: how can an action plan improve participants’ speaking skills and what pedagogical implications are obtained by them? The results show that the action plan improves the participants’ speaking ability in Japanese. The pre-test results show that 15 of them (31%) are able to speak with some stuttering with an average score of 64.38 and the post-test results indicate an increase to 39 participants (79.6%) with an average score of 77.1. It is concluded that participants can construct ideas and thoughts orally; thus, the effective vocabulary of pictures and their interests implicate their pedagogical development to a better condition, so they are claimed to be ready to work in Japan.
Co-Authors Arfianty, Rani Muhammad Ali Pawiro Pawiro, Muhammad Ali Supriatnadi, Nandi