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All Journal Jurnal Farmasi Sains dan Komunitas Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) Jurnal Farmasi Indonesia
Yunita, Oeke
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Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Medicine & Pharmacology Social Sciences Other

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Journal : Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS)

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Pendampingan UMKM Kuliner di Mahavihara Mojopahit Desa Bejijong Trowulan Efferin, Sujoko; Prianka, Dian; Yunita, Oeke
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 2 (2024): UN PENMAS Vol 4 No 2
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i2.2956

Abstract

Current culinary business trends have a direct relationship to the culinary sector's favorable prospects and opportunities. Culinary MSMEs in Mahavihara Mojopahit, Bejijong Village, Trowulan need to expand their customer base beyond tourists to the Mahavihara Mojopahit tourist area. This circumstance necessitates a more proactive marketing strategy, namely a digital marketing strategy. Assistance for MSMEs begins with a preparation period that includes Focus Group Discussions and comparative studies of culinary tourism centers (SWK) that have successfully implemented digital marketing strategies. Furthermore, assistance is provided through stepwise training in digital content production, customer engagement, and operational management. This MSME assistance can strengthen the knowledge and skills of MSME partners in digital.marketing.
Co-Authors Allaf, Karim Anggara, Aris Sri Hendra Dinata Indrajati Kohar Krisnawan, Alfian Hendra Prianka, Dian Savitri, Melania Dwi Sujoko Efferin Wiradjaja, Fuad Soegibudiono