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All Journal Teknologi dan Kejuruan: Jurnal teknologi, Kejuruan dan Pengajarannya J@TI (TEKNIK INDUSTRI) Keluwih: Jurnal Sains dan Teknologi Jurnal Pengabdian Masyarakat untuk Negeri (UN-PENMAS) BAJU: Journal of Fashion and Textile Design Unesa Humanities and Language Meraki: Journal of Creative Industries
Prianka, Dian
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Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Other

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Instagram Brand Activation for Fashion Start Ups with Experiential Marketing Prianka, Dian
Teknologi dan Kejuruan: Jurnal Teknologi, Kejuruan, dan Pengajarannya Vol 44, No 1: Februari 2021
Publisher : Fakultas Teknik Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um031v44i12021p10-20

Abstract

A lot of startup brands utilized Instagram to build their brand online and to raise awareness toward their brand. Fashion industry is one of the many industries that rely on Instagram heavily. Three Levels of Experiential Marketing was a new strategy that was built from 5 Strategic Experiential Modules (SEMs) from Schmitt such as Sense, Feel, Think, Act and Relate to make the 5 SEMs easily applicable to businesses in Instagram. To validate the application of those Three Levels of Experiential Marketing strategy, startup brands from Faculty of Creative Industry, in Fashion and Product Lifestyle Design program utilized the modules to help build their fashion brand from scratch. There are 20 subjects of students in Fashion and Lifestyle Product Design program in University of Surabaya. These subjects start their own fashion branding on Instagram and utilized the Three Levels of Experiential Marketing Strategy for 1 month. In conclusion, not every factor can be fully embedded, and factors under Sense, Feel and Relate SEMs are the most effective ones.
Perspektif Puisi “A Dream Within A Dream” Pada Desain Fashion dan Lifestyle Homespun Spring Summer 2021 Utomo, Refsi Venny; Herdiana, Wyna; Prianka, Dian
Keluwih: Jurnal Sains dan Teknologi Vol. 1 No. 2 (2020): Keluwih: Jurnal Sains dan Teknologi (August)
Publisher : Direktorat Penerbitan dan Publikasi Ilmiah, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/saintek.v1i2.2927

Abstract

Abstract—A Spring/Summer 2021 collection based on WGSN trend forecast for Spring/Summer 2021 called HomeSpun, which inspired from Edgar Allan Poe's poem, "A Dream within a Dream". This poem consists of 24 rows which divided into two stanzas, illustrate the differences between our perception of lives and the effect of time, that emphasize human existencies are only dreams and illusions, an abstract picture from human mind. Clothes category are citywear with sophisticated and elegant looks. Using in-depth interview, some keywords are produced, namely blurry, contention, curved lines, encounter of two different substances, conflicting diagonal line, and transparant. That keywords then poured into garment's cutting, details, and embellishments. The collection's details and embellishments are deconstructed cutting, plaits, embroidery texts, crochet, and clay beads. This collection consists of 60 designs of menswear, womenswear, and kidswear, also its lifestyle products and accessories. 5 looks consists of 14 garments, 5 pieces of shoes, 2 bags, 2 earrings, 2 glasses, 3 headbands, 1 set of hair clip, 1 bracelet, 1 scrunchies, and 1 handphone & airpods case were realized. Keywords: blurry, conflicting diagonal line, contention, two realities Abstrak—Perancangan koleksi Spring/Summer 2021 berdasarkan trend forecast WGSN Spring/Summer 2021 “HomeSpun” menggunakan inspirasi dari puisi karya Edgar Allan Poe, “A Dream within a Dream”. Puisi ini mempunyai 24 baris yang dibagi menjadi dua bait, menceritakan perbedaan persepsi hidup kita serta efek waktu, yang menekankan bahwa eksistansi manusia hanyalah suatu impian dan ilusi, sebuah gambaran abstrak dari pikiran manusia. Kategori busana adalah citywear dengan kesan sophisticated dan elegan. Melalui metode penelitian wawancara, dihasilkan beberapa kata kunci, yaitu blurry, suatu pertentangan/bertolak belakang, garis lengkung, pertemuan antara dua substansi berbeda, conflicting diagonal line, serta transparan. Berbagai kata kunci tersebut kemudian dituangkan dalam cutting pakaian, detail, serta embellishments pada garmen. Detail dan embellishment yang dipakai adalah cutting yang sedikit deconstructed, anyaman, tulisan dengan menggunakan jahitan dan sulaman, serta rajutan dan clay beads. Koleksi ini terdiri dari 60 desain pakaian wanita, pria, serta anak perempuan dan berbagai produk lifestyle serta aksesoris pelengkapnya. Pakaian yang direalisasikan sebanyak 5 looks, yang terdiri atas 14 garmen, 5 pasang sepatu, 2 tas, 2 anting-anting, 2 kacamata, 3 headband, 1 set jepit rambut, 1 gelang, 1 scrunchie, serta 1 case handphone dan airpods. Kata kunci: blurry, conflicting diagonal line, dua realita, pertentangan
Karakteristik Japandi untuk Koleksi Citywear for Womenswear and Menswear Prianka, Dian; Khotania, Devina; Juniati, Ninik
Keluwih: Jurnal Sains dan Teknologi Vol. 4 No. 2 (2023): Keluwih: Jurnal Sains dan Teknologi (August)
Publisher : Direktorat Penerbitan dan Publikasi Ilmiah, Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/saintek.v4i2.5986

Abstract

Abstract—Inspiration drawn from Japandi's interior design style adjusts the trend forecast from WGSN season Autumn Winter 2023/2024: "Care Culture", is a concept that discusses about comfort, especially indoors. A prolonged pandemic has a negative impact on human psychology. With this problem, Japandi has become a trend as well as a solution. Japandi provides comfort through the elements contained therein. The elements contained in Japandi produce keywords namely comfort, minimalism, elegance, nature, and flexibility. The purpose of this study is to explain the character of the Japandi interior design style through the results of the data obtained. The second is to explain the keywords that taken from the Japandi characteristic. Last, to apply the Japandi feature to collections for menswear and womenswear. Data collection uses literature journals and interviews as a qualitative approach. The interviewee conducted with interior design graduate. Journal of literature used about interiors and Japanese culture about a room. The results of the analysis processed into information data for writers who can interpret keywords that fit into a fashion collection. In realizing a fashion collection, keywords needed through the results of the data obtained. These keywords are the main characteristics of the inspiration used. With the help of keywords, it will make it easier in the process of designing clothes for a collection. Keywords: minimalist, nature, comfort Abstrak—Inspirasi yang ditarik dari gaya desain interior “Japandi” menyesuaikan trend forecast WGSN season Autumn.Winter 2023/2024: “Care Culture”, merupakan konsep yang membahas tentang kenyamanan terutama pada dalam ruangan. Pandemi yang berkepanjangan memberikan dampak negatif bagi psikologi manusia. Dengan permasalahan ini Japandi menjadi tren sekaligus solusinya. Japandi memberikan kenyamanan melalui elemen-elemen yang terkandung di dalamnya. Elemen yang terkandung dalam Japandi menghasilkan kata kunci yaitu kenyamanan, minimalis, elegan, alam, dan fleksibel. Tujuan penelitian ini yaitu untuk menjelaskan karakter yang dimiliki gaya desain interior Japandi melalui hasil data yang diperoleh. Kedua untuk menjelaskan kata kunci yang dapat diambil dari karakteristik Japandi. Terakhir untuk menerapkan karakteristik Japandi terhadap koleksi untuk busana pria dan wanita. Pengumpulan data menggunakan jurnal literatur dan wawancara sebagai pendekatan kualitatif. Narasumber wawancara dilakukan bersama sarjana desain interior. Jurnal literatur yang digunakan seputar interior dan kultur jepang pada sebuah ruangan. Hasil analisa akan diolah menjadi data informasi untuk penulis yang dapat menginterpretasikan kata kunci yang cocok ke dalam suatu koleksi busana. Dalam mewujudkan koleksi busana, kata kunci sangat dibutuhkan melalui hasil data yang diperoleh. Kata kunci ini merupakan karakteristik utama dari inspirasi yang digunakan. Dengan bantuan kata kunci akan mempermudah dalam proses perancangan busana untuk sebuah koleksi. Kata Kunci: minimalis, alam, nyaman
Evaluating the Impact of Basic Design Fundamentals Education on the Creative Process of Fashion Design Students in Surabaya, Indonesia Prianka, Dian
Humanities & Language: International Journal of Linguistics, Humanities, and Education Vol. 1 No. 1 (2023): Humanities & Language: International Journal of Linguistics, Humanities, and Ed
Publisher : Abdul Media Literasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32734/qxkg8a61

Abstract

This academic paper explores the influence of Basic Design Fundamentals (BDF) education on the creative process of fashion design students in Surabaya, Indonesia. BDF education, rooted in the principles of design, serves as a foundational element in various design disciplines, including fashion. The study employs a mixed-method research approach, combining quantitative Likert scale assessments and qualitative interviews with ten students from the University of Surabaya's fashion design program. The research reveals that BDF education significantly enhances the creative abilities of fashion design students in Surabaya. The majority of participants strongly agree that BDF education positively impacted their creative process, resulting in more visually appealing and well-structured designs. Moreover, BDF education empowers students to strike a balance between creative intuition and systematic thinking, fostering innovative design solutions. However, some participants suggest the need for a more direct application of BDF principles to fashion design projects to bridge the gap between theory and practice effectively. Overall, this study underscores the vital role of BDF education in nurturing creativity and problem-solving skills among fashion design students in Surabaya. The findings offer valuable insights for curriculum development, emphasizing the potential benefits of integrating theoretical design principles with practical applications, thereby enhancing the quality and competitiveness of fashion design graduates. Future research may explore the broader applicability of these findings across diverse cultural and educational contexts.
AWARENESS OF 3D BODY-SCANNING AND PROSPECTIVE UPDATE OF INDONESIAN ANTHROPOMETRY FOR VIRTUAL FASHION DESIGN Hartono, Markus; Jaya, Brian Kurniawan; Prianka, Dian; Parung, Christabel Annora; Viviany, Viviany
J@ti Undip: Jurnal Teknik Industri Vol 18, No 1 (2023): Januari 2023
Publisher : Departemen Teknik Industri, Fakultas Teknik, Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jati.18.1.1-11

Abstract

It is a challenge for the designer and user in compromising a perfect fit of fashion. This study addresses the awareness of users and development of two different methods for the fitting of a fashion product. The first one, it is an individual anthropometric measurement, whereas the second one is assisted anthropometric measurement. Based on the Focused Group Discussion (FGD), it showed that the virtual fashion technology was perceived as something new and prospective in the future fashion industry. Through the virtual prototyping using CLO3D, it was found that the result had relatively the same as the manual measurement. The virtual one has reduced measurement and lead time significantly. In other words, the virtual measurement is deemed to be a time-saving process, promoting “fitting the product to the user” principle. This study supports a good communication bridge between users and designers through the 3D virtual clothing process, and also contributes to Indonesian anthropometry updates.
Pendampingan UMKM Kuliner di Mahavihara Mojopahit Desa Bejijong Trowulan Efferin, Sujoko; Prianka, Dian; Yunita, Oeke
UN PENMAS (Jurnal Pengabdian Masyarakat untuk Negeri) Vol 4 No 2 (2024): UN PENMAS Vol 4 No 2
Publisher : LPPM Universitas Narotama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/un-penmas.v4i2.2956

Abstract

Current culinary business trends have a direct relationship to the culinary sector's favorable prospects and opportunities. Culinary MSMEs in Mahavihara Mojopahit, Bejijong Village, Trowulan need to expand their customer base beyond tourists to the Mahavihara Mojopahit tourist area. This circumstance necessitates a more proactive marketing strategy, namely a digital marketing strategy. Assistance for MSMEs begins with a preparation period that includes Focus Group Discussions and comparative studies of culinary tourism centers (SWK) that have successfully implemented digital marketing strategies. Furthermore, assistance is provided through stepwise training in digital content production, customer engagement, and operational management. This MSME assistance can strengthen the knowledge and skills of MSME partners in digital.marketing.
ANALISA KOMPARATIF PENERAPAN STRATEGI AIDA PADA PLATFORM INSTAGRAM MEREK STELLA MCCARTNEY DAN SEJAUH MATA MEMANDANG Prianka, Dian
BAJU: Journal of Fashion and Textile Design Unesa Vol. 6 No. 1 (2025)
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/baju.v6n1.p85-94

Abstract

This research aims to analyze and compare the persuasive communication strategies used by Sejauh Mata Memandang and Stella McCartney on the Instagram platform. Through a qualitative approach, this research found that the two brands have different approaches in applying the AIDA model. Stella McCartney tends to use a more direct and transactional approach with an emphasis on calls to action (CTAs) to drive sales, while Sejauh Mata Memandang focuses more on building brand awareness and emotional connections with the audience through visually rich content with cultural elements and in-depth storytelling. This difference reflects the different target audiences and marketing objectives of the two brands. The implication of these findings is that fashion brands can adopt a variety of persuasive communication strategies on Instagram, depending on their marketing objectives and target audience. Brands with a global target audience and direct sales objectives can take a more transactional approach, while brands with local target audiences and long-term goals can focus on brand building and emotional connections. Further research is needed to explore the relative effectiveness of these different strategies in achieving brand marketing objectives.
Penerapan bentuk dan motif seni instalasi washi ke dalam quilting Lestari, Monica Melinda Ayu; Zahro, Siti; Herdiana, Wyna; Prianka, Dian
Meraki: Journal of Creative Industries Vol. 1 No. 02 (2024): Innovative Design Integrating Tradition and Technology
Publisher : Fakultas Industri Kreatif Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/meraki.v1i02.6494

Abstract

Quilting merupakan metode menjahit 3 lapisan kain menggunakan tangan atau mesin jahit. Quilt umumnya terdiri dari 2 atau 3 lapisan yang dijahit bersama-sama dengan benang dan jarum, dalam hal ini bisa menggunakan tangan atau mesin jahit. Bentuk lain dari quilting adalah hanya dua lapis kain yang dipergunakan dan ini hanya untuk hiasan. Di atas permukaan kainnya diberi pola motif yang akan dijahit agar setelah selesai dijahit motif tersebut akan timbul pada permukaan kain. Bentuk dan motif seni instalasi washi diaplikasikan ke dalam quilting karena memberikan memberikan tekstur timbul sesuai dengan detail garis-garis pada seni instalasi washi. Seni instalasi washi oleh desainer Eriko Horiki merupakan seni keterampilan pengrajin dan metode yang sudah berusia seabad, bersama dengan teknologi pembuatan kertas yang canggih saat ini dalam karya seni instalasi washi melalui tradisi pembuatan kertas washi untuk menciptakan seni interior kontemporer dengan penerangan dalam instalasinya. Desainer Eriko Horiki memanfaatkan dan menyesuaikan kertas, bermain dengan tekstur permukaan dan cahaya, untuk membuat bagian instalasi, dinding interior dan partisi berskala besar.
Co-Authors Herdiana, Wyna Jaya, Brian Kurniawan Juniati, Ninik Khotania, Devina Lestari, Monica Melinda Ayu Markus Hartono Parung, Christabel Annora Sujoko Efferin Utomo, Refsi Venny Viviany, Viviany Yunita, Oeke Zahro, Siti