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All Journal Syntax Literate: Jurnal Ilmiah Indonesia Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) VCD (Journal of Visual Communication Design) de-lite Jurnal Desain Komunikasi Visual Nirmana Jurnal Seni dan Reka Rancang: Jurnal Ilmiah Magister Desain Eduvest - Journal of Universal Studies Jurnal Vicidi Jeskovsia (Jurnal Desain Komunikasi Visual Asia)
Rendy Iswanto
Universitas Ciputra
Aerospace Engineering Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences Other

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Journal : VCD (Journal of Visual Communication Design)

 1 
Designing Visual Identity as An Asset for Photo Cabin Rebranding Iswanto, Rendy
VCD (Journal of Visual Communication Design) Vol. 7 No. 1 (2022): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v7i1.2906

Abstract

Photo Cabin is one of the many photo corner businesses in Surabaya. With the high number of competition and the high demands of photo corner services at Surabaya, Photo Cabin must be able to attract more clients to survive the competition. In order to achieved brand loyalty, a good brand image is needed which is formed from a good brand identity. Charles Kwee as the owner of Photo Cabin has given the fact that when Photo Cabin was established the Brand Identity was not designed properly due to the various limitations. Therefore, designing visual identity as an Asset for Rebranding efforts for Photo Cabin is needed in order to survive the high competition rate and fulfilling the high demand of photo corner services at Surabaya. The design method used in this design are Design Thinking method. Keywords: Brand, Brand Loyalty, Brand Image, Brand Identity, Design Thinking, Photo Corner, Photo Cabin, Rebranding
Utilizing Instagram Social Media for Photo Corner Promotional Services in Surabaya Rendy Iswanto; Pramesti Saniscara
VCD Vol. 2 No. 1 (2017)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (320.463 KB) | DOI: 10.37715/vcd.v2i1.568

Abstract

The Creative Industries potential has grown along with the development of Visual Communication Design science as well as the technology development. Photo corner service is one type of business that was born from the Visual Communication Design and technology development. However, the photo corner bussiness in Surabaya has a high level of competition so that the photo corner bussiness owner must have special way in promotion in order to be able to compete with its competitors. Social media is one of the promotional media that is currently becoming a trend. The benefits of social media for this promotion are interesting to investigate due to the high number of social media usage these days. Through this research is expected to know the benefits of social media for promotion, especially on photo corner service business.
Paper Waste Reduction Efforts Through Digitalization Rendy Iswanto
VCD Vol. 4 No. 2 (2019)
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v4i2.1320

Abstract

Paper waste reduction efforts through digitalization. Waste is an endless problem to dealt with, through the ages, humankind necessities have escalated, and with the escalation of humankind necessities, the waste produced by humankind has also escalated. The more advanced a civilization, the more waste is produced. Paper waste is one of the wastes. Paper has becoming a basic need for human which is used as a media for communicating and exchanging information. But to produce paper, a large number of trees had to be cut down, alongside of the byproduct waste come out from producing it. Also, the harmful effect of unhappiness of the paper waste which is one of the main causes of the global warming. Therefore, an act of reducing paper waste is needed. Digitalization is one of the options to reduce paper waste. The definition of digitalization is a process to convert printed form, audio form, and video form to digital form. The purpose of digitalization is to aim for efficiency and optimization for storage purpose, security purpose.
The Role of Lore in Purchase Decisions for Mecha Plastic Model Rendy Iswanto; Suharto Suharto
VCD Vol. 10 No. 1 (2025): Journal of Visual Communication Design VCD
Publisher : Universitas Ciputra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/vcd.v10i1.5531

Abstract

 Nowadays, Japanese pop culture is growing rapidly in Indonesia, encompassing Anime, Manga, and Video Games originating from Japanese subcultures. Anime, Manga, and Video Games are not only popular in Japan and Indonesia but are also adored by people from many other countries, making Japanese pop culture a global phenomenon. Like anime films, manga has various genres, one of which is the mecha genre. The mecha genre is a sci-fi or fantasy genre that involves robot characters, commonly referred to as mecha. One of the most successful mecha anime series that has produced numerous merchandise items is Mobile Suit Gundam, Gundam has led to the creation of various merchandise, particularly Gunpla (Gundam plastic models), which are often supported by rich lore through anime and manga. In contrast, newer Chinese mecha model manufacturers frequently release products without any accompanying narrative or backstory. The purpose of this study is to analyze how the presence or absence of lore influences consumer purchasing decisions for mecha plastic models. Through qualitative analysis, the research reveals it was found that the presence of a backstory or lore does not significantly influence the consumer's decision as long as the design, price, and quality of the product offered can compete with Japanese model kits. However, lore can serve as an added value for model kits from China, as this background story provides a deeper understanding for the buyer about the story behind the product.
Co-Authors Acep Iwan Saidi Acep Iwan Saidi Agung Eko Budi Waspada Agung Eko Budiwaspada Alyssa Dewi Celine Thang Christy Cahyadi Fenny Noviarma Fernando Adiga Wijaya Grace Theresa Indrawan, Stephanus Evert Jacob Irwanto Susilo Jacob Irwanto Susilo Karina Cahyadi Leonard Merlim Lya Dewi Anggraini Marina Wardaya Michelle Pricillia Wijaya Nicolas Hendrawan Nurlita Priyandini Olivia Gondoputranto Pramesti Saniscara S. Suharto Samantha Teonata Shirley - Steffi Augusta Winata Tavia Angelica Tjioe Liana Tiawarman