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All Journal JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen JURISMA: Jurnal Riset Bisnis & Manajemen PENA LAW: International Journal of Law International Journal of Contemporary Sciences (IJCS)
Suasungnern, Sineenat
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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Disentangling the role of income level on premium brand perceived quality, awareness, association, and loyalty: A comparative study within Thailand and Indonesia Pechinthorn, Komm; Irawan, Nico; Thant Zin, Kyawt Shinn; Suasungnern, Sineenat; Samarkjarn, Jirangrug; Rahmawati, Rahmawati
JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen Vol. 18 No. 1 (2021): JEMA: Jurnal Ilmiah Bidang Akuntansi dan Manajemen
Publisher : University of Islam Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31106/jema.v18i1.10208

Abstract

The level of income is one of the specific consumer conditions that susceptible to influence their brand decision-making. Unfortunately, studies on the influence of income mainly focused on price without considering the relationship between brand and consumers. This study aims to examine how brand perceived quality, awareness, association, and loyalty related to the level of income in emerging countries like Thailand and Indonesia. Premium and high-class coffee chain brands choose as the object of this study as the exponential growth of the coffee culture in both countries. A total of 283 respondents have completed an online questionnaire and verified it to be processed into the analysis of variance (ANOVA) and LSD post hoc test for multiple comparison statistical analysis. The result of this study shows that although high-income and low-income consumers in Thailand tend to have the same perceived quality toward the premium coffee brand, in general, there is a significant difference in the mean of brand perceived quality, awareness, and association between various consumers income level in Thailand. Interestingly, this study found that there is no significant difference in the mean of premium coffee brand perceived quality, awareness, association, and loyalty within the group of income levels in Indonesia. This indicates that Indonesians tend to ignore how much money they have in their pocket when it comes to coffee as the coffee culture becoming a new habit and lifestyle.
ENVIRONMENTAL REGULATION IN CORPORATE CSR PRACTICES IN INDONESIA: ENVIRONMENTAL REGULATION IN CORPORATE CSR PRACTICES IN INDONESIA Wibawani, Susanti Arsi; Prasetyo, Dedy Ardian; Suasungnern, Sineenat
PENA LAW: International Journal of Law Vol. 2 No. 2 (2024): September
Publisher : Yayasan Pusat Cendekiawan Intelektual Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56107/penalaw.v2i2.190

Abstract

This article explores the influence of environmental legislation on corporate social responsibility in Indonesia. It aims to clarify the regulatory framework surrounding corporate social responsibility, assess how failure to adhere to environmental laws affects corporate reputation and performance, and identify the difficulties companies encounter while implementing corporate social responsibility. The research adopts a normative legal perspective, involving a thorough examination of pertinent laws and regulations, including the 1945 Constitution, Law Number 40 of 2007 concerning Limited Liability Companies, and Government Regulation Number 47 of 2012. Data gathered through desk research and descriptive legal analysis provides a detailed understanding of the relationship between legal frameworks and corporate social responsibility practices in Indonesia. The findings indicate that the corporate social responsibility regulatory framework encourages companies to meet environmental legal requirements, positively impacting corporate reputation. Conversely, non-compliance can damage reputation and public perception, consequently affecting financial outcomes. Companies also face various obstacles in implementing corporate social responsibility, such as insufficient regulatory support and limited resources. Recommendations for companies include enhancing education on corporate social responsibility and fostering collaboration with stakeholders to develop sustainable business practices. These insights are valuable not only for Indonesia but also for other nations examining the link between environmental legislation and corporate social responsibility.
The Influence of Brand Image on Customer Loyalty through Promotion as Intervening Variable on Coffeelabs Shop Marginingsih, Ria; Mulyati, Sri; Darodjat, Tubagus Achmad; Suasungnern, Sineenat
JURISMA : Jurnal Riset Bisnis & Manajemen Vol. 14 No. 2: October 2024
Publisher : Program Studi Manajemen, Fakultas Ekonomi dan Bisnis, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/jurisma.v14i2.13510

Abstract

The purpose of this study is to ascertain how promotions affect consumer loyalty at the CoffeeLabs Store, using brand image as a mediating variable. Customers who had bought products from the CoffeeLabs Store constituted the study's population, and 120 responses were gathered using non-probability sampling techniques. The SmartPLS 4.0 tool was utilized to do a Partial Least Square (PLS) analysis of the data. Based on the findings of the hypothesis test, the study's findings show that every hypothesis is accepted. The study's findings indicate that, with brand image acting as a mediating variable, promotions have a favorable and noteworthy impact on consumer loyalty. Keywords: Brand Image; Promotion; Customer Loyalty; Coffee Shop; Marketing
Reconstructing the Cooperative Rule of Law as an Alternative for Economic Empowerment of Rural Communities in Indonesia Siregar, Sindi Safira Hanum; Riyanti, Indah; Suasungnern, Sineenat
International Journal of Contemporary Sciences (IJCS) Vol. 1 No. 12 (2024): October 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijcs.v1i12.12043

Abstract

Cooperatives in the Indonesian economic system function as one of the efforts to achieve national development goals, namely creating a just and prosperous society in accordance with the principles of Pancasila and the 1945 Constitution. The legal basis of cooperatives in Indonesia is regulated by Law Number 25 of 1992 concerning Cooperatives. The purpose of this research is to study the development of cooperative law in Indonesia as an alternative to economic empowerment of rural communities, and analyse the legal construction of cooperatives as an alternative to economic empowerment of rural communities in Indonesia. This research is a normative legal research with a legislative approach and conceptual approach. The results show that the weaknesses in Law No. 25/1992 on Cooperatives, such as the unclear definition of cooperatives, unfulfilled principles, and lack of strict sanctions, indicate that the regulation needs to be reconstructed to address the existing problems and increase public trust in cooperatives. Thus, the reconstruction of Law Number 25 of 1992 on Cooperatives will not only improve cooperative governance, but also make a significant contribution to the economic empowerment of communities in Indonesia, especially in rural areas.
Co-Authors Darodjat, Tubagus Achmad Dedy Ardian Prasetyo Marginingsih, Ria Nico Irawan Pechinthorn, Komm Rahmawati, Rahmawati Riyanti, Indah Samarkjarn, Jirangrug Siregar, Sindi Safira Hanum Sri Mulyati Thant Zin, Kyawt Shinn Wibawani, Susanti Arsi