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All Journal EkoBis ( Ekonomi & Bisnis ) YUME : Journal of Management Indonesian Journal of Community Services eCo-Buss SOLUSI Yumary: Jurnal Pengabdian kepada Masyarakat
Hastuti, Erma Sri
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Social Sciences Other

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Pengaruh High Performance Work System terhadap Employee Performance dengan Organization Citizenship Behavior Sebagai Variabel Mediasi Khafid, Abdul; Putra, Gilang Kharisma; Hastuti, Erma Sri
Jurnal Ekonomi dan Bisnis Vol 25, No 2 (2024): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.25.2.163-172

Abstract

Abstract The purpose of this study is to reveal the effect of high performance work systems on employee performance with Organization citizenship behavior as a mediating variable. using quantitative research methods. The research data was obtained from electronic questionnaires which were distributed online. For the sampling method using purposive sampling where this method is a sampling technique based on certain criteria, it was found that the respondents in this study totaled 92 respondents. The results of the R test show that the Organization citizenship behavior variable has an R Square value of 0.947 while for the employee performance variable it is 0.949. Testing the hypothesis proves that the high performance work systems variable has a positive and significant effect on employee performance, Organization citizenship behavior variable has a positive and significant effect on employee performance, High performance work systems variable has a positive and significant effect on Organization citizenship behavior variable and Organization citizenship behavior variable is proven to be able to mediate the relationship between High performance work systems and employee performance is positive and significant. These results are expected to be a reference for companies that are in the stage of building employee performance for maximum work results.Keywords: High Performance Work System, High Performance, Organization Citizenship Behavior. 
ENHANCING FINANCIAL LITERACY TO PROMOTE FINTECH ADOPTION AND MSME PERFORMANCE Putra, Gilang Kharisma; Khafid, Abdul; Hastuti, Erma Sri
Jurnal Ekonomi dan Bisnis Vol 26, No 1 (2025): JURNAL EKONOMI DAN BISNIS
Publisher : Department of Management, Faculty of Economics, Universitas Islam Sutan Agung, Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ekobis.26.1.34-47

Abstract

This study aims to analyze the impact of financial literacy on the adoption of fintech in improving the performance of SMEs in Kendal Regency through the Technology Acceptance Model (TAM). The fundamental issue that is difficult to avoid for MSME actors in Indonesia regarding financial management is the limited understanding of access to financial services, especially from formal financial institutions. This is due to the still low level of financial literacy. MSME actors play a crucial role in national economic development, but their growth is constrained by this lack of financial knowledge. Using a causality approach with the aim of developing predictions and strategies to improve financial literacy in promoting the adoption of fintech and the performance of SMEs in Kendal Regency through the Theory of Acceptance Model. The research data consists of primary data obtained directly from questionnaires distributed via Google Forms. The population of this study includes SMEs in Kendal Regency that are already using fintech, with the sampling technique employing purposive sampling methods. From the five hypotheses proposed, the statistical results indicate that four hypotheses were accepted because they meet the criteria. Meanwhile, one hypothesis was rejected because it did not meet the specified criteria. This research outcome assists local government in designing strategies to enhance financial literacy and fintech service utilization among MSMEs, thus improving sustainable business performance.
Pengembangan Pemasaran Online pada Bisnis Usaha Mikro Kecil di Desa Pulosari Kecamatan Karangtengah Kabupaten Demak Fuad, Khoirul; Hastuti, Erma Sri; Amilakhaq, Farikha; Santoso, Bedjo
Indonesian Journal of Community Services Vol 7, No 1 (2025): May 2025
Publisher : LPPM Universitas Islam Sultan Agung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30659/ijocs.7.1.106-113

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini penting dilaksanakan karena potensi ekonomi Usaha Mikro Kecil (UMK) di Desa Pulosari belum diimbangi dengan kemampuan pemasaran digital yang memadai. Produk lokal seperti keripik singkong, opak, dan bekatul olahan memiliki nilai jual tinggi, namun masih dipasarkan secara tradisional tanpa kemasan menarik, tanpa merek, dan belum memanfaatkan platform digital. Hal ini menunjukkan adanya gap antara potensi produk dan strategi pemasaran yang digunakan, serta lemahnya literasi digital pelaku UMK. Sebagai solusi, PKM ini menawarkan pelatihan terpadu yang mencakup pemasaran digital, pembuatan kemasan produk, dan penguatan identitas merek (branding). Metode yang digunakan berbasis pendekatan pemberdayaan masyarakat, dimulai dari identifikasi kebutuhan, pelatihan interaktif berbasis praktik, hingga pendampingan pasca pelatihan. Materi pelatihan disesuaikan dengan kondisi dan kebutuhan pelaku UMK setempat. Hasil pelatihan menunjukkan peningkatan pemahaman peserta sebesar ±80% dalam penggunaan media sosial dan marketplace untuk promosi produk. Pelaku UMK mulai mampu membuat konten digital, menyusun kemasan yang lebih menarik, serta mengembangkan identitas merek yang membedakan produk mereka di pasar. Selain itu, muncul kesadaran kolektif untuk membentuk jaringan komunitas usaha dan mengadopsi pemasaran berbasis teknologi. PKM ini berhasil mendorong transformasi UMK dari pendekatan tradisional menuju pemasaran digital yang lebih kompetitif.This Community Service Program (PKM) is essential due to the untapped economic potential of MSEs (Micro, Small, Enterprises) in Pulosari Village, which has not been matched by adequate digital marketing capabilities. Local products such as cassava chips, opak, and processed rice bran have high market value but are still marketed traditionally—without appealing packaging, branding, or use of digital platforms. This reflects a gap between product potential and marketing strategy, as well as low digital literacy among MSEs actors. As a solution, this PKM implemented an integrated training program covering digital marketing, product packaging design, and brand development. The method applied was a community empowerment approach, involving needs assessment, hands-on interactive training, and post-training mentoring. The training materials were tailored to the local conditions and needs of MSEs participants. The training results indicated an approximate 80% improvement in participants’ understanding of how to use social media and marketplaces to promote their products. Participants began to create digital content, develop more attractive packaging, and build brand identities that distinguished their products in the market. Furthermore, there was a growing collective awareness to establish business networks and adopt technology-based marketing. This PKM successfully initiated a transformation of local MSEs from traditional approaches toward a more competitive digital marketing model.
Pengaruh Content Marketing terhadap Keputusan Pembelian melalui Minat Beli sebagai Intervening di Aplikasi Tiktok pada Mahasiswa di Kota Semarang Ardiyansyah, Muhammad Ridho; Kusumawati, Diah Ayu; Hastuti, Erma Sri
eCo-Buss Vol. 8 No. 1 (2025): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v8i1.2417

Abstract

Content Marketing berperan sebagai jantungnya suatu bisnis dikarenakan adanya strategi dalam sub bisnis yang sangat sulit dan menentukan perkembangan suatu perusahaan dengan hal ini marketing dioptimalkan melalui strategi yang efisien dengan format yang terbarukan serta telah teruji pada suatu konsumen. Dengan adanya perkembangan pesat, khususnya pada platform media social seperti Tiktok. Penelitian ini bertujuan untuk menganalisis pengaruh Content Marketing terhadap Keputusan Pembelian dengan Minat Beli sebagai variable intervening pada mahasiswa di Kota Semarang. Penelitian ini menggunakan pendekatan kuantitatif deskriptif dengan pengumpulan data olahan berupa primer melalui pembagian kuesioner pada 100 responden mahasiswa pemakai aplikasi Tiktok di Kota Semarang. Teknik mengambil sampel dengan metode non-probability sampling bersama metode purposive sampling. Analisis data menggunakan regresi linear berganda dan uji sobel untuk menguji efek intervening. Hasil penelitian menunjukan bahwa Content Marketing berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dengan Selain itu, Minat Beli terbukti secara positif dan signifikan mengintervening pengaruh antara Content Marketing terhadap Keputusan Pembelian sebesar , 2 0,792. Penelitian ini memperkuat pentingnya strategi Content Marketing pada Aplikasi Tiktok dalam membentuk Minat Beli yang pada akhirnya mendorong Keputusan Pembelian khususnya di kalangan mahasiswa sebagai konsumen digital aktif. Penelitian ini diharapkan dapat berkontribusi pada pengembangan literatur dan rujukan bagi akademisi terkait Content Marketing pada Aplikasi Tiktok dalam mempengaruhi Keputusan Pembelian dan Minat Beli terhadap Konsumen terutama mahasiswa di Kota Semarnag dan pelaku bisnis dalam pengoptimalan Content Marketing digital diera Media Sosial khususnya pada Aplikasi Tiktok.
Pengaruh Destination Image, Food Quality Terhadap Revisit Intention Dengan Customer Satisfaction Sebagai Variabel Intervening Alfiyannoor, Muhammad; Hastuti, Erma Sri
YUME : Journal of Management Vol 8, No 3 (2025)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v8i3.9936

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh Destination Image dan Food Quality terhadap niat berkunjung kembali dengan customer satisfication sebagai variabel mediasi pada pengunjung Pasar Semawis Semarang. Penelitian ini dilatarbelakangi oleh pentingnya strategi pengembangan destinasi wisata kuliner di tengah pesatnya pertumbuhan sektor pariwisata. Pendekatan yang digunakan adalah explanatory research dengan metode kuantitatif, pengumpulan data dilakukan melalui penyebaran kuesioner kepada 100 responden yang telah berkunjung ke Pasar Semawis, dan dianalisis menggunakan regresi linier berganda SPSS. Hasil penelitian menunjukkan bahwa destination image dan food quality berpengaruh positif signifikan terhadap Revisit Intention, dan customer satisfication secara signifikan memediasi pengaruh Destination Image dan Food Quality terhadap Revisit Intention. Temuan ini memberikan kontribusi baik secara teoritis dalam kajian manajemen pariwisata maupun secara praktis bagi pengelola Wisata Pasar Semawis dalam meningkatkan daya tarik dan loyalitas pengunjung.
Peningkatan Kesadaran Orang Tua untuk Perencanaan Keuangan Pendidikan Anak di Kota Semarang Amilahaq, Farikha; Hastuti, Erma Sri; Putri, Erlinda Ramadhani Permata; Astuti, Sintya Nur; Rizkiyani, Anisa
Yumary: Jurnal Pengabdian kepada Masyarakat Vol. 6 No. 1 (2025): September
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/yumary.v6i1.4344

Abstract

Purpose: The community service program aims to increase parents’ awareness, especially mothers, regarding the importance of planning children's education and finances. Methodology/approach: The program was implemented in the RT 02 RW 08 area of Pedurungan Lor Village, Semarang City. Specifically, the activity was presented by mothers who were members of the RT 02 RW 08 PKK Group. The method used was socialization about the challenges and benefits of children's education, followed by a survey of parental awareness regarding children's education and planning. Results/findings: The program was conducted with 21 participants, of which only 14 percent were college graduates, while 86 percent had lower education levels. The data show that the participants understand that education for children up to college is very important and needs to be pursued. The implementation of the activity also facilitated participants with smart wallets to help them manage their family finances. Conclusion: Parents believe in the importance of education for their children, but this is not followed by an affirmative action to increase children's awareness of the importance of education. This might increase the gap between parents' expectations and children’s attitudes and understanding of their education. Limitation: Community service activities were limited by time and frequency of meetings. Awareness should be increased more effectively by holding more meetings and conducting regular training on financial planning. Contribution: However, the program has contributed to initiating ideas and awareness in society.
ANALISIS KEBANGKRUTAN DENGAN METODE SPRINGATE (STUDI KASUS PADA PT. PP PROPERTI TBK TAHUN 2020-2022) Putra, Gilang Kharisma; Khafid, Abdul; Hastuti, Erma Sri
Solusi Vol. 21 No. 3 (2023): July
Publisher : Fakultas Ekonomi, Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/slsi.v21i3.7132

Abstract

Penelitian ini bertujuan mengukur potensi kebangkrutan perusahaan PT.PP Properti tbk ditengah kondisi pandemi yang memukul industri sektor properti, korupsi yang menyeret pimpinan perusahaan serta mendekati tahun politik di indonesia. Menggunakan data sekunder berupa laporan keuangan perusahaan tahun 2020,2021 dan 2022 yang diperoleh dari website PT.PP Properti tbk, www.IDX.com dan Investing.com. Menggunakan pendekatan metode penelitian kualitatif desktiptif untuk memberikan gambaran kondisi keuangan perusahaan ditengah badai yang menerpa. Untuk mengukur tingkat potensi kebangkrutan, atau mencari nilai S-Score digunakan metode springate. Hasil penelitian mengungkap, perusahaan PT.PP Properti berpotensi mengalami kebangkrutan dengan nilai S-Score sebesar -0,1057 pada tahun 2020, sebesar 0,3032 pada tahun 2021 dan sebesar 0,3232 pada tahun 2022. Ini mengindikasikan bahwa total aset lancar milik perusahaan properti plat merah tersebut tidak cukup kuat menopang hutang perusahaan.  
Co-Authors Abdul Khafid, Abdul Alfiyannoor, Muhammad Amilahaq, Farikha Amilakhaq, Farikha Ardiyansyah, Muhammad Ridho Astuti, Sintya Nur Bedjo Santoso Kadri Diah Ayu Kusumawati Khoirul Fuad, Khoirul Putra, Gilang Kharisma Putri, Erlinda Ramadhani Permata Rizkiyani, Anisa