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All Journal Media Ekonomi dan Manajemen Al-Muzara'ah Jurnal Hukum Islam
Ali, Jati Kasuma
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Halal Marketing Approaches: A Systematic Review of Strategies, Challenges, and Social Implication Yusran, Husna Leila; Masnita, Yolanda; Ali, Jati Kasuma; Jatunilawati, Yuana
AL-MUZARA'AH Vol. 13 No. 1 (2025): AL-MUZARA'AH (June 2025)
Publisher : Department of Islamic Economics, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jam.13.1.61-75

Abstract

Halal, meaning "lawful and permitted," is deeply rooted in Islamic philosophy and teachings. Halal marketing refers to the strategies and approaches used to promote and sell products that comply with halal standards. This systematic review aims to examine the various marketing approaches utilized in promoting halal products. Some critics argue that the emphasis on halal products can lead to exclusion and division within societies, as it may prioritize catering to a specific religious group over others. They contend that promoting halal products exclusively may create a sense of segregation and hinder social integration. Utilizing the PRISMA method and analyzing publication from Scopus database. The study investigates diverse marketing technique used in promoting halal products. Several countries were included in this review, including Indonesia, Malaysia, Turkey, Arab Saudi, and the United Arab Emirates. The result of this review will provide insights into the marketing approaches that have been successful in promoting halal products and highlight any potential implications of these strategies on social integration. The finding suggest that halal marketing approaches vary across different countries, with a focus on building trust, emphasizing authenticity, and utilizing digital platforms. Based on the findings of this systematic review, it can be concluded that there are diverse marketing approaches used in promoting halal products. The study recommends future research explore of the impact of halal marketing on social integration and the potential for inclusive marketing strategies that can cater to a diverse consumer.
Harmonizing Gold-Backed Currencies Regulatory Framework in the Global Islamic Financial System Sidik, Heru Muara; Mulyadi, Mulyadi; Santosa , Wahyuningsih; Khan , M. Dawud Arif; Ali, Jati Kasuma
Jurnal Hukum Islam Vol 23 No 1 (2025)
Publisher : Universitas Islam Negeri K.H. Abdurrahman Wahid Pekalongan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.28918/jhi.v23i1.08

Abstract

This study explores the legal, technological, financial, and ethical dimensions of gold-backed currencies (GBCs) to assess their viability in contemporary financial systems. Using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses of 78 peer-reviewed studies from Scopus and Web of Science published between 2018 and 2024, the study uncovers regulatory inconsistencies across regions, including (under Markets in Crypto-Assets regulations), ASEAN (through OJK’s gold mandate), and Saudi Arabia, thereby impeding the international adoption of blockchain technology for Shariah compliance. While blockchain technology enhances transparency and compliance through smart contracts, it also introduces cybersecurity risks and conflicts with the General Data Protection Regulation (GDPR). Furthermore, Shariah compliance continues to be a subject of contention, with Saudi Arabia raising concerns regarding the classification of intangible assets. In this regard, the review proposes the implementation of an AI-driven liquidity model framework, advocating for a tiered regulatory approach in advanced economies and the establishment of central bank safeguards in emerging markets, while ensuring ethical considerations. By leveraging GBCs, stakeholders can unlock their potential as an inclusive and resilient financial instrument. Future research endeavors should prioritize the development of AI-driven liquidity models and the execution of comparative empirical studies across various geographical regions.
Customer Engagement: Is It Important to Housing Purchase Intention? Perwira, Desna Ronaldy Yoga; Masnita, Yolanda; Kurniawati, Kurniawati; Ali, Jati Kasuma
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4178

Abstract

Social media platforms have added new ways to get information that can influence the purchase intent, including housing purchasing. Since there is a paucity of research that investigates the relationship between consumers' access to social media and their intention to purchase a house, the aim of this study is to determine whether social media activities as marketing tools influence the intent of people in house purchasing, especially when comes to customer engagement.   The results of this study are expected to give marketing managers of real estate companies different ideas about how to run each of the official social media platforms to get people to buy the houses. The data collection process involved the participation of 284 individuals who completed online questionnaires. The collected data was subsequently analyzed using statistical software packages such as SPSS and AMOS to derive meaningful findings. This study found that SMMA activities positively influence brand trust, as well as Brand Trust and Purchase Intention, but the primary focus of this research is to investigate the impact of these variables on house purchase intention, with a particular emphasis on the role of customer engagement.
Co-Authors Adenan, Mohd Amirul Aini Harun, Nurul Fahana Guterres, Vicente Manuel Luis Hieke, Hubert I Nyoman Mahaendra Yasa Kamri, Thalany Khan , M. Dawud Arif Kurniawati Kurniawati Mulyadi Mulyadi Ni Nyoman Reni Suasih Perwira, Desna Ronaldy Yoga Rahman, Dayang Humida Abang Abdul Sa-U, Samsoo Santosa , Wahyuningsih Sidik, Heru Muara Yuana Jatu Nilawati