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All Journal Jurnal Kajian Manajemen Bisnis JURNAL DESTINASI PARIWISATA Jurnal Manajemen Bisnis Kinerja Jurnal Master Pariwisata (JUMPA) MODUS-Jurnal Ekonomi dan Bisnis Jurnal Manajemen Upajiwa Dewantara : Jurnal Ekonomi, Bisnis dan Manajemen Daulat Rakyat CAPITAL: JURNAL EKONOMI DAN MANAJEMEN Jurnal Perilaku dan Strategi Bisnis Procuratio : Jurnal Ilmiah Manajemen MANAJEMEN DEWANTARA Journal of Governance and Accountability Studies Jurnal Ekonomi dan Bisnis
Isnanda Zainur Rohman, Isnanda Zainur
STIE YKPN Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Social Sciences Other

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The Influence of Personality Factors on Entrepreneurial Intention Rohman, Isnanda Zainur; Miswanto, Miswanto
Jurnal Manajemen Bisnis Vol 11, No 2: September 2020
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.11293

Abstract

The aim of this paper is to examine the influence of personality factors (internal locus of control, need for achievement, and self-efficacy) on students’ entrepreneurial intentions. The sample of this research was selected by using purposive sampling. The data were collected by survey using questionnaires. Respondents who filled the questionnaires were 200 university students, studying in Yogyakarta. The data were analyzed by using multiple regressions. The result showed that all of the personality factors in this study had positive effects on students’ entrepreneurial intentions. In this study, it was found that the most significant variable to influence entrepreneurial intention was self-efficacy. The implication of this research is that if the number of entrepreneurs wants to be boosted, more attention must be paid to the personality factors of people.
ANTESEDEN DAN KONSEKUENSI KEPUASAN KONSUMEN GO-FOOD (STUDI KASUS DI YOGYAKARTA) Rohman, Isnanda Zainur; Asri, Dwi Karina
Modus Journals Vol 33, No 2 (2021): MODUS
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/modus.v33i2.4670

Abstract

ABSTRACTThis study aims to determine the effect of perceived quality and trust variables on consumer satisfaction, also the effect of consumer satisfaction on loyalty for consumers of Go-food services in Yogyakarta. The research method used is purposive sampling with a sample size of 200 people. The respondents are people who used Go-food services in Yogyakarta in the last 3 months (August-October 2020). The data used are primary data using a questionnaire instrument. The analysis technique used is regression using AMOS program. Based on the research results, it is found that perceived quality and trust have positive effects on consumer satisfaction. Then, consumer satisfaction has a positive effect on consumer loyalty. Keywords: perceived quality; trust; consumer satisfaction; consumer loyalty ABSTRAKPenelitian ini bertujuan untuk mengetahui pengaruh variabel perceived quality dan kepercayaan (trust) terhadap kepuasan konsumen, serta pengaruh kepuasan konsumen terhadap loyalitas pengguna layanan Go-food pada aplikasi Gojek Indonesia di Yogyakarta. Penelitian ini menggunakan metode pengumpulan sampel purposive sampling dengan jumlah sampel 200 orang. Responden merupakan pengguna layanan Go-food di Yogyakarta dalam 3 bulan terakhir (Agustus-Oktober 2020). Data yang digunakan adalah data primer dengan menggunakan kuesioner. Teknik analisis yang digunakan adalah regresi dengan menggunakan program AMOS. Berdasarkan hasil penelitian, diperoleh bahwa perceived quality dan kepercayaan berpengaruh positif terhadap kepuasan konsumen. Kemudian, variabel kepuasan konsumen berpengaruh positif terhadap loyalitas konsumen.Kata kunci: perceived quality; kepercayaan; kepuasan konsumen; loyalitas konsumen
WHAT CREATES TOURIST SATISFACTION IN PRAMBANAN TEMPLE? Rohman, Isnanda Zainur
KINERJA Vol 25, No 2 (2021): KINERJA
Publisher : Faculty of Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i2.4362

Abstract

AbstractTourism is an industry which has a potential significant role in economic growth around the world. Indonesia is a country which also prepares for a world class tourism industry. In this country, there is a UNESCO world heritage site named Prambanan temple located in Yogyakarta. The purpose of this research is to get the antecedents of tourist satisfaction in Prambanan temple. The level of tourist satisfaction is an important thing for tourist attraction marketers. It is claimed that a successful tourist attraction is a place which gives more satisfaction for its vistiors. There were 500 respondents filling the questionnaires of this study. The data were processed by SPSS and AMOS program. Descriptive statistics, validity, reliability, model fit, and regression analyses were run to prove the hypotheses. The result shows that perceived value, perceived quality, and destination image determine the level of tourist satisfaction. There are two kinds of implications from this research. Theoretically, this research strengthens the findings from the previous researches. Practically, this research gives some perspectives for tourist destination managers to create a better marketing strategy by giving more attention to perceived value, perceived quality, and destination image. This research also gives several suggestions for the next researches. Keywords: tourism, marketing, tourist satisfaction, Prambanan temple
Pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen dan dampaknya terhadap intensi rekomendasi Rohman, Isnanda Zainur; Indaryadi, Athanasius Ivan Kharisma
Jurnal Kajian Manajemen Bisnis Vol 9, No 2 (2020): Jurnal Kajian Manajemen Bisnis
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (562.553 KB) | DOI: 10.24036/jkmb.10955000

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh celebrity endorser, brand image, brand loyalty, dan perceived quality terhadap minat beli konsumen, serta pengaruh minat beli terhadap intensi rekomendasi pada konsumen sepatu merek Compass. Penelitian ini berkontribusi pada pengembangan merek sepatu lokal Indonesia, sejalan dengan tujuan pemerintah Indonesia untuk memajukan produk lokal. Metode penelitian yang digunakan dalam penelitian adalah penelitian asosiatif kausal dengan menggunakan pendekatan kuantitatif. Lokasi penelitian dilaksanakan di kota Yogyakarta. Teknik sampling yang digunakan dalam penelitian ini adalah purposive sampling dengan jumlah sampel 200 responden. Data yang digunakan adalah data primer dengan menggunakan instrumen kuesioner. Proses olah data menggunakan program SPSS dan AMOS. Berdasarkan hasil penelitian, diperoleh hasil bahwa celebrity endorser, brand image, brand loyalty, dan perceived quality berpengaruh positif terhadap minat beli konsumen. Kemudian, minat beli konsumen berpengaruh positif terhadap intensi rekomendasi.
Pengaruh Word Of Mouth Dan Brand Image Terhadap Perception Of Product Quality Serta Dampaknya Pada Purchase Intention Bakpia Pathok Di Yogyakarta Isnanda Zainur Rohman
Jurnal Perilaku dan Strategi Bisnis Vol 7, No 1: Februari 2019
Publisher : Universitas Mercu Buana Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (30.139 KB) | DOI: 10.26486/jpsb.v7i1.556

Abstract

Penelitian ini bertujuan untuk menguji pengaruh word of mouth dan brand image terhadap perception of product quality serta dampaknya pada purchase intention bakpia pathok di Yogyakarta. Implikasi dari penelitian ini diharapkan mampu memberikan tambahan bukti empiris untuk memperkuat konsep dan teori mengenai word of mouth, brand image, perception of product quality, dan purchase intention. Lebih jauh, penelitian ini diharapkan mampu memberikan manfaat kepada pelaku bisnis bakpia pathok sehingga dapat meningkatkan penjualannya.Penelitian ini menggunakan desain penelitian survei, dengan data bersifat cross-sectional. Responden pada penelitian ini adalah konsumen bakpia pathok di toko oleh-oleh di wilayah Daerah Istimewa Yogyakarta. Data dikumpulkan dengan self-administered survey. Pengolahan data dan pengujian hipotesis dilakukan dengan menggunakan uji regresi.Hasil riset menunjukkan pengaruh positif dan signifikan variabel word of mouth dan brand image terhadap variabel perception of product quality. Begitu juga dengan variabel perception of product quality berpengaruh positif dan signifikan terhadap purchase intention.
PENGARUH GAYA KEPEMIMPINAN DAN DISIPLIN KERJA TERHADAP KINERJA PNS DENGAN KOMPENSASI SEBAGAI PEMODERASI Miswanto Miswanto; Rr. Niken Purwasari; Isnanda Zainur Rohman
Procuratio : Jurnal Ilmiah Manajemen Vol 9 No 1 (2021): Procuratio : Jurnal Ilmiah Manajemen
Publisher : Institut Bisnis dan Teknologi Pelita Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35145/procuratio.v9i1.651

Abstract

This study aims to test whether: 1) leadership style and work discipline have influence on the performance of civil servants, 2) compensation moderates the influence of leadership style on the performance of civil servants, and 3) compensation moderates the effect of work discipline on the performance of civil servants. This research was conducted in November 2019 and completed in January 2020 in three Sub-Districts: Tegalrejo, Gedongtengen, and Danurejan, Yoyakarta City. Research respondents are civil servants in the region. Sampling is done by non-probability sampling with purposive sampling. The number of samples is 100 respondents. The data used are primary data using a questionnaire instrument. Hypothesis testing uses linear multiple regression models and moderated regression analysis (MRA). The research instrument used is valid and reliable. The data processed passed the classical assumption test. The findings of this study are as follows. Leadership style and work discipline have a positive effect on the performance of civil servants. Compensation moderates the effect leadership style on the performance of civil servants, and the moderation reinforces. However, compensation does not moderate the effect of work discipline on the performance of civil servants. Penelitian ini bertujuan untuk menguji apakah: 1) gaya kepemimpinan dan disiplin kerja mempunyai pengaruh terhadap kinerja PNS, 2) kompensasi memoderasi pengaruh gaya kepemimpinan terhadap kinerja PNS, dan 3) kompensasi memoderasi pengaruh disiplin kerja terhadap kinerja PNS. Penelitian ini dilakukan bulan November 2019 dan selesai Januari 2020 pada tiga wilayah pemerintahan Kecamatan Tegalrejo, Gedongtengen, dan Danurejan, Kota Yoyakarta. Responden penelitian adalah PNS di wilayah tersebut. Sampel dipilih dengan non-probability sampling melalui purposive sampling. Jumlah sampel sebanyak 100 responden. Data yang diolah adalah data primer yang diperoleh dari penyebaran kuesioner kepada responden. Pengujian hipotesis dengan menggunakan model regresi berganda linear dan moderated regression analysis (MRA). Instrument penelitian ini mengindikasikan valid dan reliable. Data yang diolah lulus uji asumsi klasik.Temuan penelitian ini seperti berikut. Gaya kepemimpinan dan disiplin kerja mempunyai pengaruh positif terhadap kinerja PNS. Kompensasi memoderasi memperkuat pengaruh gaya kepemimpinan terhadap kinerja PNS. Akan tetapi, kompensasi tidak memoderasi pengaruh disiplin kerja terhadap kinerja PNS.
PENGARUH KEPUASAN KONSUMEN, KUALITAS PRODUK, CITRA MEREK, DAN WORD OF MOUTH TERHADAP MINAT BELI ULANG Isnanda Zainur Rohman
MANAJEMEN DEWANTARA Vol 6 No 1 (2022): MANAJEMEN DEWANTARA
Publisher : Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/md.v6i1.11846

Abstract

The purpose of this study is to understand how consumer satisfaction, product quality, brand image, and word of mouth affect repurchase interest at Chatime in Yogyakarta. The data for this study was gathered using a questionnaire distributed via Google Form to 200 respondents using the purposive sampling method. The criteria of the respondents is they had purchased Chatime products within the last three months. Based on the findings of this study, the following conclusions were reached: (1) Consumer satisfaction has a positive and significant effect on repurchase interest with a t-value 3.224 and a significance value 0.001; (2) Product quality has an effect significant on repurchase interest with a t-value 1.696 and a significance value of 0.001; (3) Brand image has a significant on repurchase intention with a t-value 1.527 and a significance value 0.028; and (4) Word of mouth has a positive and significant effect on repurchase interest with a t-value 6.596 and a significance value of 0.000.
WHAT CREATES TOURIST SATISFACTION IN PRAMBANAN TEMPLE? Isnanda Zainur Rohman
KINERJA Vol. 25 No. 2 (2021): KINERJA
Publisher : Faculty of Business and Economics Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/kinerja.v25i2.4362

Abstract

AbstractTourism is an industry which has a potential significant role in economic growth around the world. Indonesia is a country which also prepares for a world class tourism industry. In this country, there is a UNESCO world heritage site named Prambanan temple located in Yogyakarta. The purpose of this research is to get the antecedents of tourist satisfaction in Prambanan temple. The level of tourist satisfaction is an important thing for tourist attraction marketers. It is claimed that a successful tourist attraction is a place which gives more satisfaction for its vistiors. There were 500 respondents filling the questionnaires of this study. The data were processed by SPSS and AMOS program. Descriptive statistics, validity, reliability, model fit, and regression analyses were run to prove the hypotheses. The result shows that perceived value, perceived quality, and destination image determine the level of tourist satisfaction. There are two kinds of implications from this research. Theoretically, this research strengthens the findings from the previous researches. Practically, this research gives some perspectives for tourist destination managers to create a better marketing strategy by giving more attention to perceived value, perceived quality, and destination image. This research also gives several suggestions for the next researches. Keywords: tourism, marketing, tourist satisfaction, Prambanan temple
Wisata Puncak Becici: Kepuasan, Loyalitas, Dan Intensi Rekomendasi Wisatawan Isnanda Zainur Rohman
JURNAL DESTINASI PARIWISATA Vol 7 No 2 (2019): VOL 7, NO 2 (2019): (JULY-DECEMBER) JURNAL DESTINASI PARIWISATA
Publisher : Program Studi Sarjana Pariwisata, Fakultas Pariwisata, Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (150.687 KB) | DOI: 10.24843/JDEPAR.2019.v07.i02.p28

Abstract

This study aims to determine the effect of tourist satisfaction on tourist loyalty. Then, the impact of tourist loyalty on the intention of tourists to recommend others visit the tourist attractions. A total of 221 respondents filled out the questionnaire given by the researcher when they visited a tourist attraction, Puncak Becici Yogyakarta. This place is a new destination in Yogyakarta, so research is needed to make this place better. The hypotheses were tested by regression analyses. The results showed that tourist satisfaction has a positive effect on tourist loyalty. Then, tourist loyalty has a positive effect on the intention of tourist recommendations. The implication is that people managing tourist attractions need to maintain the level of tourist satisfaction so that tourists become loyal, and then they will have the intention to recommend others visit. Keyword: Puncak Becici, tourist satisfaction, tourist loyalty, and intention to recommend
Peran Akun Media Sosial Berbasis Konten Pariwisata Pada Pengambilan Keputusan Wisatawan untuk Mengunjungi Destinasi Wisata Pada Era Digital Olivia Barcelona Nasution; Isnanda Zainur Rohman
JURNAL MASTER PARIWISATA Volume 08, Nomor 02, Januari 2022
Publisher : Magister Tourism Study, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/JUMPA.2022.v08.i02.p20

Abstract

Word of mouth evolved by the development of the internet. Besides offline word of mouth, online word of mouth, especially social media, is also on the rise. This study aims to examine the effect of online and offline word of mouth on the perceived destination image and the effect of the perceived image on the decision to visit a tourist destination. The number of respondents in this study were 148 people who were selected by purposive sampling technique. Hypothesis testing in this study uses multiple and simple linear regression using IBM SPSS 22 software. The results of this study are online and offline word of mouth have a positive effect on the perceived destination image and the perceived image also has a positive effect on tourists' decisions to visit tourist destinations. Keywords: eWOM, WOM, perceived destination image, visit decision, tourist destination.
Co-Authors Algifari Algifari Algifari Algifari, Algifari Asri, Dwi Karina Dwi Karina Asri Haryono Subiyakto, Haryono Indaryadi, Athanasius Ivan Kharisma Miswanto Miswanto Mugi Harsono Nasution, Olivia Barcelona Rr. Niken Purwasari