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All Journal JURNAL BISNIS STRATEGI Jurnal Studi Manajemen Organisasi JAM : Jurnal Aplikasi Manajemen Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Asian Journal of Logistics Management
Yudha, Aji
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS OF THE EFFECT OF NPL, NIM, NON INTEREST INCOME, AND LDR TOWARD ROA WITH SIZE AS CONTROL VARIABLES (Differences Study on Domestic and Foreign Banks Listed on BEI Period 2010-2015) Yudha, Aji; Chabachib, Mochammad; Pangestuti, Irene Rini Demi
JURNAL BISNIS STRATEGI Vol 26, No 2 (2017): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.064 KB) | DOI: 10.14710/jbs.26.2.100-113

Abstract

This study aims to examine the factors that determine the difference ROA on domestic and foreign banks in Indonesia. The population in this research is data bank domestic and foreign listed on BEI in 2015. The sample used in this research totaled 228 banks. The result of the study showed that, in domestic banks, Non-Performing Loan (NPL) influential negative and significantly to Return On Assets (ROA). Net Interest Margin (NIM) have had a positive impact significantly to Return On Assets (ROA). While Non-Interest Income and Loan to Deposit Ratio (LDR) influential negative but not significantly to Return On Assets (ROA).Category foreign banks Non-Performing Loan (NPL) influential negative and significantly to Return On Assets (ROA). Net Interest Margin (NIM) influential negative and significantly to Return On Assets (ROA). Non-Interest Income influential negative and insignificant to Return On Assets (ROA). Loan to Deposit Ratio (LDR) influential negative and significantly to Return On Assets (ROA). Size proved as a control variable. In this research used chow test to knows the difference between domestic and foreign banks. The result shows that there is no difference between domestic and foreign banks.
Does Tiktok and Instagram Affect Brand Awareness? Empirical Study on Asiacommerce Companies Yudha, Aji; Norsiva, Rifki Irham; Lestari, Lela; Yasmin, Annisa
Asian Journal of Logistics Management Vol 3, No 1 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.22999

Abstract

This study is a qualitative descriptive research aimed at describing the use of social media to increase brand awareness for AsiaCommerce on Instagram and TikTok. The data collection methods used in this research include observation, interviews, and documentation. The results indicate that the social media activities on these platforms have significantly increased AsiaCommerce's brand awareness, reaching hundreds of thousands of potential clients. However, the activities have not always met the key performance indicator (KPI) targets due to factors such as content delivery adjustments, limited demographic targeting, difficulty in appealing to the audience, and keeping up with changing trends. To maximize brand awareness, strategic efforts such as giveaways, advertisements, key opinion leader (KOL) strategies, live marketing, and the use of artificial intelligence (AI) for content creation have been implemented. This research has practical implications for social media applications.
IMPROVING FINANCIAL BEHAVIOR OF MILLENNIAL GENERATION THROUGH ATTITUDE, KNOWLEDGE, AND CONFIDENCE DURING THE COVID-19 PANDEMIC Yudha, Aji; Martanti, Elisa
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.19

Abstract

The COVID-19 pandemic has increased people's expenses, so good knowledge in managing finances is needed. The millennial generation is one of the community groups known to be consumptive and have a low level of financial literacy. Whether or not financial management is good is based on the level of community financial literacy. That indicates that the better people's financial literacy, the better they will manage finances. Financial literacy consists of financial behavior, financial attitude, financial knowledge, and financial confidence. Therefore, this study examines the relationship between financial attitude, financial knowledge, and financial confidence in financial behavior. This study also establishes a comprehensive financial literacy model to increase financial literacy during the COVID-19 pandemic. Lastly, this study contributes to the literature developing a financial literacy model for millennials in small towns. This study involved 146 respondents from the millennial generation in Rembang City. Testing was carried out using SEM GeSCA. The results indicated that the factors that directly affect financial behavior are financial attitude and financial confidence. Financial knowledge was found to influence financial behavior indirectly. However, the study results revealed that financial knowledge does not directly affect financial behavior. Future studies can add new variables with a larger sample to obtain more general results.
Dampak Pemasaran Digital terhadap Pertumbuhan Kredit Perbankan (Studi pada PT BPR BKK Lasem Cabang Rembang) Yudha, Aji; Setyaningrum, Rachma Safira
Kompeten: Jurnal Ilmiah Ekonomi dan Bisnis Vol. 3 No. 1 (2024): Juli 2024
Publisher : PT Seval Literindo Kreasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57141/kompeten.v3i1.134

Abstract

Penelitian ini merupakan penelitian deskriptif kualitatif yang bertujuan mendeskripsikan tentang efektivitas implementasi pemasaran digital dalam mempromosikan kredit pada PT BPR BKK Lasem (Perseroda) Kantor Cabang Rembang Kota. Fokus penelitian ini adalah mengungkapkan dampak pemasaran digital terhadap promosi kredit. Metode pengumpulan data yang digunakan dalam penelitian ini yaitu observasi, wawancara, dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa PT BPR BKK Lasem (Perseroda) Kantor Cabang Rembang Kota menggunakan platform facebook, Instagram, WhatsApp, dan Youtube sebagai media pemasaran digital. Kemudian, penggunaan media pemasaran digital tersebut dinilai efektif dalam meningkatkan jumlah nasabah yang mengajukan kredit. Adapun saran yang dapat diberikan adalah sebaiknya perusahaan memperbanyak konten yang menarik dan mempekerjakan karyawan yang terampil di bidang pemasaran digital.
A Comprehensive Swot Analysis of Jaringan Gas (Jargas) Expansion for Household and Small-Customer Segments: Evidence from Pt Perusahaan Gas Negara (Pgn) Tbk, Semarang Area Yudha, Aji; Diandra, Amanda; Lestari, Lela; Djastuti, Indi
JURNAL STUDI MANAJEMEN ORGANISASI Vol 22, No 2 (2025): 2025
Publisher : Faculty of Economics and Business | Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jsmo.v22i2.79583

Abstract

This study aims to analyze the expansion strategy of the natural gas network (Jargas) for the household and small-customer segments implemented by PT Perusahaan Gas Negara (PGN) Tbk, Semarang Area, using the SWOT analysis method. The Jargas program represents a strategic form of business expansion that supports national energy efficiency and reduces dependence on LPG. This research employs a qualitative descriptive approach with data collection techniques comprising observation, Focus Group Discussion (FGD), and documentation. The findings indicate that PGN possesses several strengths, including a stable gas supply, competitive pricing, and the availability of a responsive operational support team. However, key weaknesses include the mandatory collection of customer interest, also referred to as the gas subscription request form or Formulir Registrasi Berlangganan Gas (FRGB) prior to construction, as well as reliance on the presence of anchor industries. Opportunities that can be leveraged include collaboration with local vendors, expansion into new areas, and high public interest in alternative energy. Meanwhile, threats faced by the company include the dominance of subsidized LPG 3 kg, limited pipeline infrastructure, and potential competitors. By understanding these factors, PGN can formulate more targeted, adaptive, and efficient expansion strategies to enhance the coverage of natural gas services for communities in the Semarang region
Co-Authors Diandra, Amanda Indi Djastuti Irene Rini Demi Pangestuti Lestari, Lela Martanti, Elisa Mochammad Chabachib Norsiva, Rifki Irham Setyaningrum, Rachma Safira Yasmin, Annisa