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All Journal JURNAL BISNIS STRATEGI JAM : Jurnal Aplikasi Manajemen Asian Journal of Logistics Management
Yudha, Aji
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS OF THE EFFECT OF NPL, NIM, NON INTEREST INCOME, AND LDR TOWARD ROA WITH SIZE AS CONTROL VARIABLES (Differences Study on Domestic and Foreign Banks Listed on BEI Period 2010-2015) Yudha, Aji; Chabachib, Mochammad; Pangestuti, Irene Rini Demi
JURNAL BISNIS STRATEGI Vol 26, No 2 (2017): Desember
Publisher : Magister Manajemen, Fakultas Ekonomika dan Bisnis Undip

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (237.064 KB) | DOI: 10.14710/jbs.26.2.100-113

Abstract

This study aims to examine the factors that determine the difference ROA on domestic and foreign banks in Indonesia. The population in this research is data bank domestic and foreign listed on BEI in 2015. The sample used in this research totaled 228 banks. The result of the study showed that, in domestic banks, Non-Performing Loan (NPL) influential negative and significantly to Return On Assets (ROA). Net Interest Margin (NIM) have had a positive impact significantly to Return On Assets (ROA). While Non-Interest Income and Loan to Deposit Ratio (LDR) influential negative but not significantly to Return On Assets (ROA).Category foreign banks Non-Performing Loan (NPL) influential negative and significantly to Return On Assets (ROA). Net Interest Margin (NIM) influential negative and significantly to Return On Assets (ROA). Non-Interest Income influential negative and insignificant to Return On Assets (ROA). Loan to Deposit Ratio (LDR) influential negative and significantly to Return On Assets (ROA). Size proved as a control variable. In this research used chow test to knows the difference between domestic and foreign banks. The result shows that there is no difference between domestic and foreign banks.
Does Tiktok and Instagram Affect Brand Awareness? Empirical Study on Asiacommerce Companies Yudha, Aji; Norsiva, Rifki Irham; Lestari, Lela; Yasmin, Annisa
Asian Journal of Logistics Management Vol 3, No 1 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.22999

Abstract

This study is a qualitative descriptive research aimed at describing the use of social media to increase brand awareness for AsiaCommerce on Instagram and TikTok. The data collection methods used in this research include observation, interviews, and documentation. The results indicate that the social media activities on these platforms have significantly increased AsiaCommerce's brand awareness, reaching hundreds of thousands of potential clients. However, the activities have not always met the key performance indicator (KPI) targets due to factors such as content delivery adjustments, limited demographic targeting, difficulty in appealing to the audience, and keeping up with changing trends. To maximize brand awareness, strategic efforts such as giveaways, advertisements, key opinion leader (KOL) strategies, live marketing, and the use of artificial intelligence (AI) for content creation have been implemented. This research has practical implications for social media applications.
IMPROVING FINANCIAL BEHAVIOR OF MILLENNIAL GENERATION THROUGH ATTITUDE, KNOWLEDGE, AND CONFIDENCE DURING THE COVID-19 PANDEMIC Yudha, Aji; Martanti, Elisa
Jurnal Aplikasi Manajemen Vol. 20 No. 1 (2022)
Publisher : Universitas Brawijaya, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jam.2022.020.01.19

Abstract

The COVID-19 pandemic has increased people's expenses, so good knowledge in managing finances is needed. The millennial generation is one of the community groups known to be consumptive and have a low level of financial literacy. Whether or not financial management is good is based on the level of community financial literacy. That indicates that the better people's financial literacy, the better they will manage finances. Financial literacy consists of financial behavior, financial attitude, financial knowledge, and financial confidence. Therefore, this study examines the relationship between financial attitude, financial knowledge, and financial confidence in financial behavior. This study also establishes a comprehensive financial literacy model to increase financial literacy during the COVID-19 pandemic. Lastly, this study contributes to the literature developing a financial literacy model for millennials in small towns. This study involved 146 respondents from the millennial generation in Rembang City. Testing was carried out using SEM GeSCA. The results indicated that the factors that directly affect financial behavior are financial attitude and financial confidence. Financial knowledge was found to influence financial behavior indirectly. However, the study results revealed that financial knowledge does not directly affect financial behavior. Future studies can add new variables with a larger sample to obtain more general results.
Co-Authors Irene Rini Demi Pangestuti Lestari, Lela Martanti, Elisa Mochammad Chabachib Norsiva, Rifki Irham Yasmin, Annisa