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EVALUATING SERVICESCAPE OF THE PREMIERE CINEPLEX 21 GROUP IN MANADO TOWN SQUARE 3 USING IMPORTANCE AND PERFORMANCE ANALYSIS Sumampouw, George Gary; Pangemanan, Sifrid .; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Many company provide greater leisure service settings or arrange another leisure service settings to attract consumers and also make profit, movie theater is one of a kind of leisure service setting. Appearanced of The Premiere movie theaters in Manado become a phenomena although this kind of movie theater already introduced by other company that provide premium movie theater. This research aims to evaluate the servicescape of The Premiere Cineplex 21 Group in Manado Town Square 3. Type of this research is descriptive with quantitative approach and IPA used as the measurement tool. The sample size of this research is 100 respondents who already experience watching movie in The Premiere Cineplex 21 Group in Manado Town Square 3. Convenience sampling was used to collecting data through online questionnaire.The result, the servicescape of The Premiere Cineplex 21 Group in Manado Town Square 3 shows, the cleanliness inside the studio attribute located in Quadrant 2. On the other hand, electric seats inside the studio attribute placed in Quadrant 3 on IPA chart about servicescape of The Premiere Cineplex 21 Group in Manado Town Square 3. The Premiere needs to improve all of them in order to keep the market share they have already created otherwise to keep satisfying their customers, and creating further repatronage intention. Keywords: importance and performance analysis, servicescape, leisure service setting, the premiere, cineplex 21 group.

THE IMPORTANCE-PERFORMANCE ANALYSIS OF COMPENSATION PROGRAMS AT PT. BANK RAKYAT INDONESIA TONDANO, MINAHASA Paat, vabiola R; Tumbuan, Willem J. F. A.; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE.VOL.5 NO 3 (2017) HAL. 3303
Publisher : Universitas Sam Ratulangi

Abstract:Employee will give high levels of performance for the company if they are appreciated and compensating accordingly. This research is descriptive research using Importance-Performance Analysis as the analytical tool. The objective is to analyze the importance and performance of compensation programs at PT. Bank Rakyat Indonesia Tondano, Minahasa with the total respondent is 33 and 8 total variables. The result of the research shows that Job Grade and Incentive are in the Quadrant II; Salary, Annual Leave, Religious Holiday Allowance, and Hospital Care Coverage are in Quadrant I; following by Premium Allowance and Overtime Pay are in Quadrant III. Thus, the company need to execute more about the compensation that have high importance but have low performance.Keywords: compensation, importance performance analysis, PT. Bank Rakyat Indonesia

COMPARING CUSTOMER RELATIONSHIP QUALITY BETWEEN MALE AND FEMALE CUSTOMER OF THE PREMIERE XXI MANADO TOWN SQUARE The, Felicia Lianna; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3058
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract : The Premiere XXI Manado Town Square is facility offered by cinema XXI if the visitors want to watch a different way and luxurious facilities with ticket prices more expensive than the regular ticket price. With that conditions researcher want to help The Premiere XXI Manado Town Square to see is there any significant different in customer relationship quality which is Service Quality, Customer Satisfaction, Trust and Commitment between male and female customers or not. The researcher analyzes data based on primary data and secondary data. Primary data is collected by distributing 100 questionnaires to 50 male and 50 female customers who have ever visited and using The Premiere XXI Manado Town Square facilities more than twice. Secondary data is collected by reading books, journal and internet. The researcher uses Independent Sample T-test. By using Independent sample T-test the result shows that there is no significant difference between Male and Female Customer in Relationship Quality. Based on the results, the data is normally distributed and homogenous. The researcher recommends for The Premiere XXI Manado Town Square no need to make a different strategy for Relationship quality.. Keywoards: Relationship Quality, Service Quality, Customer Satisfaction, Trust, Commitment, Independent Sample T-test, Gender, Cinema

FACTORS ANALYSIS OF EMPLOYEE ENGAGEMENT AT PT. PLN WILAYAH SULUTTENGGO Kristanti, Nathania .; Pangemanan, Sifrid .; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: This research is quantitative type of research which uses primary data obtained through questionnaire and uses Confirmatory Factor Analysis (CFA) as the analytical tool. The population of this research is the employee at PT. PLN Wilayah Suluttenggo where the sample size is taken from 100 employees. In this research, there are 20 variables that defined as factors that influence employee engagement at PT. PLN Wilayah Suluttenggo. The analysis and discussion from this research there are 13 variables that correlated with the factor that already conducted. The findings from the factoring process there are 4 factors that influence employee engagement at PT. PLN Wilayah Suluttenggo. First factor is Organizational Commitment with 6 independent variables (Employee Training, Work Environment, Socialization, Internal CSR, Co-Workers Support, and Development). Second factor is Organizational Justice with 3 independent variables (Reward, Internal Communication, and Job Characteristics). Third Factor is Organizational Performance with 3 independent variables (Empowerment, Recruitment, and Selection). Fourth factor is leadership style with one independent variable. This result show that company needs to maintain and improve those 4 important factor to reach employee engagement which are Organizational Commitment, Organizational Justice, Organizational Performance, and Leadership Style.Keywords: employee engagement, confirmatory factor analysis.

AN ANALYSIS OF INDONESIAâ€™S EXPORT VALUE TO ASEAN COUNTRIES BEFORE AND AFTER ASEAN ECONOMIC COMMUNITY (AEC) Tumober, Jennifer Roselyn; Pangemanan, Sifrid S.; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE. VOL 5. NO. 3 (2017) HAL 3529
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: Counting back since the formation of Association of Southeast Asian Nations (ASEAN), it took Indonesia and the other members of ASEAN 48 years to arrive at ASEAN Economic Community (AEC) establishment. This research aims to evaluate the export value performance as one of the things countries seek and expect when conducting or joining an economic integration. The study examines the change in the export value of Indonesia to the other nine members of ASEAN 1 year before and 1 year after the establishment of AEC using Wilcoxon signed rank test. The result shows a significant positive change in Indonesiaâ€™s export value to ASEAN countries before and after AEC with 90% year-on-year growth. Thailand dominates the value contribution to the total export value with 84% contribution leaving only 16% contribution for the rest of ASEAN members (Singapore 5%, Malaysia 2%, Philippines 2%, Vietnam 2%, Myanmar 2%, while Cambodia, Brunei Darussalam, and Lao PDR contribute 0%). Furthermore, mineral fuels, mineral oils and products of their distillation and bituminous substances are the top commodity of Indonesia to ASEAN countries after AEC delivering 22% contribution to the total export value. AEC giving Indonesia an easier access to 9 member countries of ASEAN. Indonesiaâ€™s export that only focus to Thailand is a quiet risky step as one of the famous investment theory stated â€œdonâ€™t put your eggs in the same basketâ€. Lastly, the domestic value-adding industry needs special attention from government because of the high raw materials export commodity that still high.Keywords: asean economic community (aec), economic integration, export, wilcoxon signed rank test

ANALYZING THE RELATION BETWEEN THE E-COMMERCE DEVELOPMENT AND SMALL MEDIUM ENTERPRISE IN MANADO Tulung, Jenifer Claudya; Lapian, S.L.H.V. Joyce; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE Vol 5 No 3 (2017) HAL 2938
Publisher : Universitas Sam Ratulangi

Â Abstract: Nowadays, the development of e-commerce business or online trading in Indonesia has increased d in recent years. The emergence of e-commerce began to create a list of top-down services. Awareness of SMEs in Manado to take advantage of e-commerce already exists and continues to increase. The phenomenon of many SME businesses in Manado using e-commerce in marketing their products is a good sign. The purpose of this research is to know the relationship between e-commerce development of small and medium business in Manado and to reveal the problems faced by Small and Medium Enterprises in using e-commerce in Manado. This research was conducted in Manado as a developing city in Indonesia with small and medium enterprises that use e-commerce and who do not use E-commerce. Qualitative research is deployed and uses explosive research to determine the nature of Small and Medium Enterprises in Manado. The results of this study indicate that e-commerce can increase sales, income, and the number of SMEs customers in Manado. Through E-commerce products that sell and handle SMEs can be better known to people quickly. However, the problem facing SMEs in the use of ecommerce is the lack of knowledge about accessing the ecommerce system and the time limitations of SMEs actors. From the results of this study then there should be attention from the government to conduct socialization or holding a seminar to increase knowledge about ecommerce to the perpetrators SMEs Manado.Â Â Keywords: small medium enterprise, ecommerce impact and its benefit, problem in using ecommerceÂ

ANALYZING FACTORS THAT DRIVE CONSUMER PURCHASE INTENTION OF NYX SOFT MATTE LIP CREAM IN MANADO Ulag, Pricilia Andreina; Tumbuan, Willem J.F.A; Rumokoy, Farlane S
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3180
Publisher : FEB Universitas Sam Ratulangi Manado

Abstract: NYX Professional Makeup Soft Matte Lip Cream offers a lightweight creamy lip color with fantastic durability power. It goes on smoothly and dries matte, locking in moisture. Consumer purchase intention is a willingness of a customer to purchase a certain products and also a kind of decision making to purchase a particular brand by customer. It is important to know the factors that drive consumer purchase intention in business, in order to guarantee business continuity and to survive from the competitors. The objective of this research is to define the factors that drive consumer purchase intention of NYX Soft Matte Lip Cream in Manado. Quantitative research seeks to quantify the data. Data was collected using questionnaire that distributed to 100 respondents. Analysis method is used in this research. The result from this research is there are 17 variables that correlated with the factor that already conducted. The results from the factoring process are 2 factors that drive consumer purchase intention. The first factors Product Knowledge with 12 independents variables and the second factor is Customer Experience with 5 independent variables.Â Â Keywords: consumer purchase intention, product knowledge, customer experience

COMPARATIVE STUDY OF CONSUMER PREFERENCES BETWEEN GARUDA AIRLINES AND BATIK AIR Liempepas, Silvia .; Tumbuan, Willem J.F.A; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3058
Publisher : Universitas Sam Ratulangi

Abstract: For the full service airlines in Manado are serve by two airlines, which is Garuda and Â Batik Air. The Research results are expected to be use as a reference for future research primarily on how the comparison between the airlines with full services to become a consumer choice in air transportation. There are 130 respondents from passengers who have experience flight with Garuda Airline and Batik Air. By using Independent Sample t Test the result shows that there is significant difference on Consumer Preference measured by Service Quality, Luggage Capacity, Price and Comfort, meanwhile there is no significant difference on Consumer Preference measured by Ease of Online Booking. For Garuda Airlines and Batik Air as full service airlines should pay attention all of the customer preferences and must continue to keep evaluating and maintaining each aspect. Batik Air should keep improving and developing more because they lack behind Garuda Airlines in points of Service Quality, Luggage Capacity, Price and Comfort. For Garuda Airlines, they should maintain the advantage that they have ahead from Batik Air such as Service Quality and Comfort.Keywords: Consumer Preferences, Airlines

COMPARATIVE ANALYSIS OF CONSUMER ATTITUDE AND SOCIAL INFLUENCE BETWEEN MALE AND FEMALE OF COUNTERFEIT PRODUCT (CASE STUDY: WAKAI SHOES) Repi, Christopel Alexander; Massie, James D.D; Rumokoy, Farlane S
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : Universitas Sam Ratulangi

Abstract: This research aims to find out if there is significant difference in purchase intention based on consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Counterfeit products have been found to be a serious problem around the world in recent days where counterfeiting is associated with many problems that causes havoc not only in economic activities but also affect social life as well. The international trade of counterfeit product is enormous. Purchasing intention of counterfeit wakai shoes are currently increasing because there are a lot of people who become the buyers of this product. Counterfeit wakai shoes are easy to found because it is sold everywhere. This research conducted by a quantitative method and this research population is the buyers of wakai counterfeit shoes. By using an Independent Sample t-test, this research conducted a hypothesis is significant difference in consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Based on the result of this research, the data is normally distributed and homogenous. The result shows that there are no significant differences in purchase intention based on consumer attitude and social influence between male and female customers of counterfeit wakai shoes. Findings suggest that original manufactures have to make a mark or hologram unable to imitate so there will be a significant differences between original and counterfeit.Keywords: counterfeiting, consumer attitude, social influence, gender.

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