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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Tumbuan, Willem J.F.Alfa
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Economics, Econometrics & Finance

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ANALYSING FACTORS THAT DRIVES CUSTOMER LOYALTY OF SHOES LAUNDRY QUICKCARES MANADO Mawa, Maria .; Tumbuan, Willem J.F.Alfa; Tielung, Maria V.J
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (819.271 KB) | DOI: 10.35794/emba.v5i02.16730

Abstract

Abstract:This research is to analyzing what are the factors that drive customer loyalty of shoe laundry Quickcares Manado. Shoe Laundry is the services that offer to clean and taking care shoe, Customer Loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. It is important to know factors that drive customer Loyalty in business, in order to guarantee business continuity and to survive from business competition. Quantitative research seeks to quantify the data. Data was collected using questionnaire that distributed to 100 people that already used the services as respondents. The Factor Analysis method is used in this research. The analysis and discussion from this research there are 19 variables that correlated with the factor that already conducted. The findings from the factoring process there are 2 factors that drive customer loyalty of Shoe Laundry Quickcares Manado. First factor is Service Quality with 12 independent variables (Customer satisfaction, Brand Image, Tangibility, Responsiveness, Assurance, Empathy, Reliability, Corporate Reputation, Waiting Time, Trends, Customer Experience, Trust) and the second factor is Customer Decision Making with 7 independent variables (Innovation, Price, Place, Promotion, Switching Cost, Instrumental Commitment, Rational Commitment)Keywords: shoes laundry, customer loyalty, factor analysis.
THE ANALYSIS OF PERCEIVED QUALITY AND PERCEIVED VALUE USING IPA ANALYSIS AT VONNTTE BARBERSHOP IN MANADO Madja, Triwahyudin K.; Tumbuan, Willem J.F.Alfa; Pandowo, Merinda .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (539.937 KB) | DOI: 10.35794/emba.v5i02.16732

Abstract

Abstract: Satisfaction may be defined as a condition when the customers perceive the results from the evaluation of the whole aspects of building a relationship. Perceived quality was defined as consumers? judgment about products? excellence or superiority. Perceived value represents a trade-off between quality or benefit they perceived from the product and the sacrifice they perceive by paying the price. In this globalization era when fashion is important it makes human also like to be what they want to be, especially about hairstyle. Hair is crown for the people head that?s why barbershop offer today's progressive gentlemen a haven where he can sit back, relax and experience the "World Class" art of grooming and services in a gentleman's club atmosphere, which is masculine and therapeutic. The aim for this study is to analysis of perceived quality and perceived value using IPA analysis at Vonnette Barbershop, Manado. The population of this research is customer ever can feel the service by Vonnette Barbershop in Manado. The sample of this research using random sampling with 100 people who experience the services by Vonnette Barbershop, Manado. This research has identified 8 elements of perceived quality and perceived value which are: reliability, responsiveness, assurance, empathy, monetary price, behavioral price, reputation, and emotional responseKeywords: perceived quality, perceived Value, importance and performance analysis
ANALYSING FACTORS THAT DRIVE CUSTOMER SATISFACTION OF GO-RIDE MANADO. Oroh, Felly .; Lapian, S. L. H. V. Joyce; Tumbuan, Willem J.F.Alfa
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE VOL 5 NO 2 (2017) HAL 2385
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (708.118 KB) | DOI: 10.35794/emba.v5i2.16725

Abstract

Abstract: Transport plays very vital role in the development of a country’s economy, indetermining overall productivity, quality of life of citizens, access to goods and services and the pattern for distributuion of economic activity. Motorcycle is one of land transport and included in the classification of types of private vehicles but nowadays motorcycles also perform the function of public transport. This kind of transportation is known as Ojek. Currently there are two kinds of ojek services, namely "Offline Ojek" and “Online Ojek". This research analyzed the factor that drive customer satisfaction of Go-ride Manado. Quantitative method is used to collect the data in this research. The sample of this research is 100 customers of Go-Ride in Manado. This research used the Factor Analysis Method. Based on the analysis and discussion, there are 3 main factors that drive consumer satisfaction of Goride in Manado, namely: fisrt, technology & service quality, second, company image and marketing and third, customer service.Keywords: Transport, Goride, Customer Satisfaction, Factor Analysis.
ANALYZING PT INDOSAT TBK’S PROFITABILITY BEFORE AND AFTER ACQUISITION Lampah, Inggrit .; Tumbuan, Willem J.F.Alfa; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (555.205 KB) | DOI: 10.35794/emba.v5i02.16742

Abstract

Abstract: Profitability is a crucial factor in a company. Strategies are applied to achieve the main goal of a company which is to gain more profit and one of them is to expand. PT. Indosat Tbk is implementing acquisition as a form of expanding their company and in performing the strategy, two possibilities might occur whether the company will success or a failure.This research used comparative and paired sample t-test analysis. To analyze the profitability, this research used 4 indicators, which are Return on Asset, Return on Equity, Net Profit Margin, and Gross Profit Margin. The data were taken in the form of annual report from year 2003 to 2013 official website of PT. Indosat Tbk and Indonesia Stock Exchange.Current research regarding with the profitability before and after acquisition issues of PT. Indosat Tbk showed a negative result that declared a new different strategy to gain more profit should be implemented. Based on this research, the negative result of the acquisition of PT. Indosat Tbk by Qtel caused by the increasing of assets and revenues are not in line with the profitability.Keywords: Profitability, Acquisition, Financial Ratio, Return on Assets, Return on Equity, Net Profit Margin, Gross Profit Margin
Co-Authors Lampah, Inggrit . Madja, Triwahyudin K. Maria Tielung Mawa, Maria . Merinda H. Ch. Pandowo Oroh, Felly . S.L.H.V Joyce Lapian Tumewu, Ferdinand .