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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Tumewu, Ferdinand .
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Economics, Econometrics & Finance

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A QUALITATIVE STUDY OF EMPLOYEES’ WORK-LIFE BALANCE AND ORGANIZATIONAL COMMITMENT AT PT BANK MANDIRI (PERSERO) TBK MANADO Sabijono, Kahana .; Saerang, David P.E; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE Vol 5 No 3 (2017) HAL 2938
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (622.807 KB) | DOI: 10.35794/emba.v5i3.17225

Abstract

Abstract: Knowing the importance of the existence of their employees, Bank Mandiri is concerned about their employees’ work-life balance and organizational commitment. This research is conducted with the purpose of knowing the work-life balance and organizational commitment at Bank Mandiri Manado. This research is a qualitative research that utilize data gathered from semi-structured interviews with 16 informants from Bank Mandiri Manado. The informants are selected by using purposive sampling. From the result of interview analysis, it is found that 12 out of 16  informants are having a healthy work-life balance in terms of involvement balance, and all of the informants are committed to Bank Mandiri in terms of continuance commitment. In order to help the employees balancing their work and life, Bank Mandiri should consider to provide on-site child care in Bank Mandiri Manado, and also should consider to implement culture-change strategy such as training for the managers to help the employees to manage work-life conflicts. To increase the employees’ organizational commitment, Bank Mandiri should consider to increase the salary and improve the benefits offered to the employees.Keywords: work-life balance, organizational commitment, bank mandiri, qualitative study.
QUALITY CONTROL ANALYSIS OF BOTTLED DRINKING WATER PRODUCT IN PT.XYZ MINAHASA UTARA Endey, Mabella C. Z.; Lapian, S.L.H.V. Joyce; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (425.207 KB) | DOI: 10.35794/emba.v6i4.21310

Abstract

Abstract: Companies in this era of globalization are required to compete with each other. Consumers now prefer the products with good quality. In order to produce better products and mitigate defect in products, every company must implement a quality control system. Company will find means to implement a quality control system that is capable and reliable. One of the methods is using Statistical Process Control (SPC). The case studied in this research was the bottled drinking water product in PT.XYZ in Minahasa Utara. The SPC is including Control Charts, Pareto Diagrams and Fishbone Diagrams (Cause and Effect Diagram). Based on the analysis of control chart indicates that the process is out of control. This can be seen in the graph control where there is still a lot of outlier data. Based on Pareto diagram, repair needs priority is for the dominant type of defect is lid (75%). Based on the analysis of the factors causing defect by fishbone diagram, the types of defects originating from the methods, machines, and labor. Thus the company can take to minimize the prevention and repair of defects and improve product qualityKeywords: quality control, damaged product, bottled drinking water, contol chart, pareto diagram, cause and effect diagram
THE INFLUENCE OF REFERENCE GROUPS, FAMILY, ROLES AND STATUS ON CONSUMER PURCHASE INTENTION OF COUNTERFEIT WATCHES IN MANADO Pesik, Michael .; Lapian, Joyce .; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4095
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.743 KB) | DOI: 10.35794/emba.v5i3.18365

Abstract

Abstract: The objective of this study is to understand the influence of reference groups, family, and roles & status consumer purchase intention of counterfeit watches in Manado. The data was collected from 100 respondents that purchase counterfeit watches and multiple regression analysis was used to test the relationship among variables. The result reveales that Role and Status have significant influence to the consumer purchase intention of buying counterfeit watches in Manado. This characteristic gives a big influence to the retailer of original product for to hold the retailer of counterfeits sells. The author recommends to original brand company or retailer should improve their knowledge about how to attract the intention of consumer in manado to consume original product. Businesses have to spend their concern to give customer who just purchase from their shop or services to give them enchantment after from the shop. Also find out some strategy and tactics to keep selling original product without making the consumer think the product is too expensive, thus making them buy alternative goods which is nothing but counterfeit goods.­­Keywords: Counterfeiting, Counterfeit Shoes, Reference Group, Family, Roles and Status, Consumer Purchase Intention
SELECTING ONLINE SHOP RETAILER OF YOUNG CONSUMERS IN MANADO WITH ANALYTIC HIERARCHY PROCESS ANALYSIS Mirana, Sengkey Michelle; Saerang, David P.E; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 2 (2018): JE VOL 6 NO 2 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1003.694 KB) | DOI: 10.35794/emba.v6i2.20031

Abstract

Abstract: Young people have been the majority shoppers online nowadays and thus this study to determine the most preferable online shop retailer for young consumers and to identify the criteria that influence consumer in selecting online shop retailer in Manado. The number of sample is 30 respondents of young consumers. This research used quantitative method. The method used in this research is Analytic Hierarchy Process (AHP). Analytic Hierarchy Process (AHP) is a method used to process results and paired options between. Decision-making issues with AHP are generally composed into criteria, and alternative options. In this research, AHP is used to compare each online shop retailer which are Lazada, Tokopedia, and Bukalapak. The result shows that Lazada is the most preferred online shop retailer by the young consumers, followed by Tokopedia, and Bukalapak. Further, the criteria with the highest influence on consumers in selecting online shop retailer is website design. Online shop in Manado, particularly in the online retail, could use the result as a guideline to help marketers design campaigns that speak to the fundamental concerns and desires of their targeted consumers such as website design, transaction security, time saving and shopping convenience.Keywords: analytic hierarchy process, consumer preference, online shop retail, website design 
THE EFFECT OF MAYBELLINE SOCIAL MEDIA MARKETING (FACEBOOK, YOUTUBE, INSTAGRAM) ON CONSUMER PURCHASE DECISION (CASE STUDY: SAM RATULANGI UNIVERSITY STUDENTS) Caecilia, Pijoh Meliani; Kindangen, Paulus .; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3764
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (508.978 KB) | DOI: 10.35794/emba.v5i3.18190

Abstract

Abstract: Social media is trending. With the number of users rising each day, it becomes a better platform for business to communicate with their consumers. Social media provide business promotes their products or services. In social media consumers are actively talking about their experience and opinions about the products they have tried or even heard about it. This activity may affect the consumer to purchasing. This research aims to explain how the influence of Maybelline social media marketing (Facebook, YouTube, Instagram) on consumer purchase decision. Quantitative research method used for the purpose of this research. The sample size of this research is 100 Sam Ratulangi University students who are Maybelline consumers and already see Maybelline social media marketing. Purposive sampling was used by collecting data through online questionnaire. The research finds that Maybelline social media marketing affect on five stages of purchasing decision process. Maybelline marketing on YouTube and Instagram have positive effect on purchase decision. Otherwise, Maybelline marketing on Facebook has negative effect on purchase decision. Therefore, Maybelline needs to keep up their social media marketing. ­­Keywords: social media marketing, maybelline, consumer purchase decision.
SELECTING THE BEST SMARTPHONE USING ANALYTICAL HIERARCHY PROCESS (AHP) METHOD (Case Study Lenovo, Asus and Oppo) Supit, Christoffel C.T; Pangemanan, Sifrid S.; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 3 (2018): JE VOL 6 NO 3 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (465.222 KB) | DOI: 10.35794/emba.v6i3.20061

Abstract

Abstract: In Manado city almost of all the top smartphone brands can be met in this city because the high excitability of peoples in Manado that encourage them to buy smartphone and fulfil their curious of the several smartphone even the brand that not enter the Indonesian marketplace or in other words unfamiliar smartphones like several brands such as Lenovo, Asus and Oppo. Based on the research problem, the objectives of this research is to identify which smartphone people prefer the most. This research used quantitative method. Quantitative research seeks to quantify the data. The method used to this research is Analytical Hierarchy Process (AHP). AHP is a method for ranking data and selecting the best given criteria. The result of this research has showing Price, Durability and Hardware Specification are the most important criterias. Based on the result would be well advised to pay attention on Price, Durability and Hardware Specification  before buying a Smartphone.Keywords: consumer needs, customer expectation, analytical hierarchy process.
A QUALITATIVE STUDY OF VALUE CHAIN ANALYSIS MODEL IN UD. FILADELFIA Ngangi, Gabriela Ribka; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (376.522 KB) | DOI: 10.35794/emba.6.4.2018.21052

Abstract

Abstract: Value chain analysis can be used by companies to understand the sources, create or develop a competitive advantage. When a company can accentuate the existing values, they can make it as a competitive advantage to compete with the other company. The aim of this study is to analyze the value chain of UD. Filadelfia Bitung. This company need to maintain their performance so they can compete with other company. This research is using qualitative research method that explores the theories from several journals, articles, books and previous research. The type of this research is descriptive research. Population in this research is all elements that have an influence in analyzing the value chain analysis model in UD. Filadelfia Bitung. The results showed that in support activities UD. Filadelfia has an experienced lack in Firm Infrastructure, Human Resources, and Technology Development. In primary activities UD. Filadelfia has some problems in Operation, and Outbound Logistics. While the advantage of this company is in the procurement section. Related with the findings there will be several recommendations.Keywords: value chain analysis, competitive advantage, support activities, primary activities
QUALITY CONTROL ANALYSIS USING STATISTICAL QUALITY CONTROL AT PT MASSINDO SINAR PRATAMA MANADO Runtuwene, Vayska Eliana; Massie, James D.D; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 02 (2017): JE VOL 5 NO 2 (2017) HAL 2488
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (829.469 KB) | DOI: 10.35794/emba.v5i02.16733

Abstract

Abstract: In order to survive in a competitive market, improving quality and productivity of product or process is a must for any company. This study is about to apply the statistical quality control tools in the production processing and on final product in order to reduce defects by identifying where the highest waste is occur at and to give suggestion for improvement. The approach used in this study is direct observation, thorough examination of production process lines, fishbone diagram, and information has been collected from company through interview, and control chart (p-chart) was constructed. It has been found that the company has good quality control but still found the defect product. The principal aim of the study is to create awareness to quality team how to use statistical tools in the problem analysis, especially to train quality team on how to held an effective brainstorming session, and exploit these data in cause-and-effect diagram construction and control chart construction.Keywords: quality, statistical quality control, ishikawa diagram, p-control chart
A STUDY OF ENTREPRENEURIAL MARKETING IN SMALL AND MEDIUM ENTERPRISES (SME’s) AT UD. KAMANG WANGKO IN LEILEM Sengkey, Windrista .; Massie, James D.D; Tumewu, Ferdinand .
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 1 (2018): JE VOL 6 NO 1 (2018)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (453.848 KB) | DOI: 10.35794/emba.v6i1.19051

Abstract

Abstract: In Indonesia, SMEs have historically been the main player in domestic economic activities, especially as a large provider of employment opportunities, and hence a generator of primary or secondary sources of income for many household. The purpose of this study is to know the various Entrepreneurial Marketing that applicable for wooden craft and to identify the critical success factor of wooden craft industry. This research is use qualitative type of research, interview method to explore the entrepreneurial marketing of small and medium enterprise in Leilem wooden craft. The population of this research is all elements that can be respondent about the entrepreneurial marketing of small and medium enterprise in Leilem wooden craft. Based on the results of the analysis it was found that Entrepreneurial Marketing in SMEs can increase revenue, selling, building a good communication with the buyers who increase the number of the products wooden craft in Leilem. The result from this research for the company or entrepreneurs and upcoming a new entrepreneurs that interested in opening a new business of wooden craft, it is crucial for the owner to understand about the importance of entrepreneurial marketing. Keywords : entrepreneurial marketing, smes, wooden craft 
THE EFFECT OF STORE ATMOSPHERE AND PEER PRESSURE ON PURCHASE INTENTION AT HOUSEPITALITY CAFÉ AND RESTAURANT Gonibala, Resila Quraisy; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 6, No 4 (2018): JE VOL 6 NO 4 (2018)
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (393.735 KB) | DOI: 10.35794/emba.v6i4.21045

Abstract

 Abstract: Nowadays, taste, price, service andquality of the food no longer being a major consideration for the customer. Company should be implementing the right strategy, new concept and also creative ideas to make consumer feel comfortable. One of the strategies is Store Atmosphere, when consumers get the experience in restaurant they will increase to purchase, revisit and Peer Pressure to others. Housepitality Cafe and Restaurant has unique concept and decor to make customer feel like dining inside a hospital instead of restaurant, the purpose of this study to determine the effect of Store Atmosphere and Peer Pressure either simultaneously or partially on Purchase Intention at Housepitality café and restaurant. The method used in this research is Multiple Linear Regression analysis. The study population were 60 respondents who live in the city of Manado. The results show Store Atmosphere and Peer Pressure simultaneously and partially influence on Purchase Intention. Housepitality must consider about importance and benefits of Peer Pressure and also evaluate Store Atmosphere to increase customers.Keywords: store atmosphere, peer pressure, purchase intention 
Co-Authors Caecilia, Pijoh Meliani David P.E Saerang Endey, Mabella C. Z. Gonibala, Resila Quraisy Lampah, Inggrit . Lapian, Joyce . Lombo, Patrisia Anastasia Massie, James D.D Mirana, Sengkey Michelle Montong, Marini . Ngangi, Gabriela Ribka Pangemanan, Virgilio J. P. Paulus Kindangen Pesik, Michael . Runtuwene, Vayska Eliana S.L.H.V Joyce Lapian Sabijono, Kahana . Sengkey, Windrista . Sifrid s Pangemanan Sifrid S. Pangemanan Siwi, Claudia Chyntia Supit, Christoffel C.T Tumbuan, Willem J.F.Alfa Walewangko, Natasha C.