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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
Lapian, Joyce .
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Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, SUASANA TOKO DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN PADA KFC BAHU MALL MANADO Merentek, Yumi Febiola; Lapian, Joyce .; Soegoto, Agus Supandi
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 2829
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (395.174 KB) | DOI: 10.35794/emba.v5i3.17163

Abstract

Abstrak: Dalam menghadapi persaingan bisnis di bidang industri kuliner, yang harus dilakukan adalah memberikan kualitas pelayanan yang baik dan memberikan sesuatu yang menarik, salah satunya suasana toko. Pemberian informasi akan kualitas produk mempunyai peranan penting dalam menimbulkan keputusan bagi konsumen sehingga melakukan pembelian. Semakin baik dan menyenangkan kualitas pelayanan yang diberikan pada konsumen saat berada dalam toko maka akan menimbulkan keinginan untuk membeli sehingga terjadi keputusan pembelian. Penelitian ini bertujuan untuk mengetahui pengaruh: (1) kualitas produk, suasana toko dan kualitas pelayanan terhadap keputusan pembelian pada KFC Bahu Mall Manado; (2) kualitas produk terhadap keputusan pembelian pada KFC Bahu Mall Manado; (3) Suasana toko terhadap keputusan pembelian pada KFC Bahu Mall Manado; dan (4)  kualitas pelayanan terhadap keputusan pembelian pada KFC Bahu Mall Manado.Metode penelitian yang di gunakan adalah penelitian kuantitatif dengan pendekatan deskritif. Hasil pengujian hipotesis menunjukkan bahwa kualitas produk, suasana toko dan kualitas pelayanan secara simultan dan secara parsial berpengaruh terhadap keputusan pembelian. Perusahaan harus bisa menentukan strategi yang tepat agar perusahaan tersebut dapat bertahan dan berkembang terus menerusserta melakukan inovasi produk sesuai dengan perkembangan zaman. Kata kunci: kualitas produk, suasana toko, kualitas pelayanan, keputusan pembelian 
THE INFLUENCE OF REFERENCE GROUPS, FAMILY, ROLES AND STATUS ON CONSUMER PURCHASE INTENTION OF COUNTERFEIT WATCHES IN MANADO Pesik, Michael .; Lapian, Joyce .; Tumewu, Ferdinand .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 4095
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1056.743 KB) | DOI: 10.35794/emba.v5i3.18365

Abstract

Abstract: The objective of this study is to understand the influence of reference groups, family, and roles & status consumer purchase intention of counterfeit watches in Manado. The data was collected from 100 respondents that purchase counterfeit watches and multiple regression analysis was used to test the relationship among variables. The result reveales that Role and Status have significant influence to the consumer purchase intention of buying counterfeit watches in Manado. This characteristic gives a big influence to the retailer of original product for to hold the retailer of counterfeits sells. The author recommends to original brand company or retailer should improve their knowledge about how to attract the intention of consumer in manado to consume original product. Businesses have to spend their concern to give customer who just purchase from their shop or services to give them enchantment after from the shop. Also find out some strategy and tactics to keep selling original product without making the consumer think the product is too expensive, thus making them buy alternative goods which is nothing but counterfeit goods.­­Keywords: Counterfeiting, Counterfeit Shoes, Reference Group, Family, Roles and Status, Consumer Purchase Intention
THE AFFECT OF PRICE AND TRUST TOWARD BRAND SWITCHING OF SMARTPHONE IN MANADO Tumbol, Indah Permata; Lapian, Joyce .; Worang, Frederik G
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 No 3 (2017) HAL 3644
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (768.042 KB) | DOI: 10.35794/emba.v5i3.18055

Abstract

Abstract: The smartphone revolution has triumphed in Indonesia especially in Manado in terms of penetration and innovation. Therefore, as the competition becomes more intensified, it is important to any companies to anticipate any changes in its customers’ preferences, especially all variables related to the price and trust that are much revealed in prior studies. This study is to know the affect of price and trust on brand switching. Switching behaviour of subscribers has many factors behind it, but in this case we just need to analyze two factors which is price and trust. By using 100 respondents, we used multiple regression to analyze the data. The results reveal that price and trust are significantly positive related to brand switching. Based on the result, the author suggest for smartphone companies to be careful about the safety product by consistently give right products without defect and to maintain price in order to meet customer expectation. Consistent price that compatible with the product usability increase customer satisfaction and encourage repeat purchases. Keywords: price, trust, brand switching 
ANALYZING CUSTOMER PERCEPTION OF JAPANESE DESSERT SHOP IN MANADO (CASE STUDY: SUMOBOO AND SUMIKKO) Gefilem, Desiree .; Lapian, Joyce .; Pandowo, Merinda .
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 3 (2017): JE VOL 5 NO 3 (2017) HAL 3885
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (944.495 KB) | DOI: 10.35794/emba.v5i3.18255

Abstract

Abstract: Japanese cuisine become trend in Indonesia and people are attracted to the flavor which surprisingly suit with Indonesian taste. One of the most popular Japanese dessert in Indonesia is Sumoboo which is a franchise shop. On the other hand, there is a local brand call Sumikko that only exist in Manado. This research aims to analyze the Customer Perception of Japanese Dessert Shop. The type of this research is descriptive with qualitative approach. The sample size of this research is 15 informants who are the customer of Sumoboo and Sumikko. The sampling method used in this research is purposive and snowball sampling by doing interview with the customer. The key findings regarding customer perception showed the top three consideration include: Quality, Value, and Financial Risk. In this case, people in Manado have a different perception toward Japanese Dessert. The results of Customer Perception show that percentage of perceive quality, perceive value and perceive risk attributs are important to the customer but not significant. This study was done with hope that it could contribute to the future researchers to examined the other attributs that affect customer perception, the business that similar with Sumoboo and Sumikko to increase the profit or advantages. Keywords: customer perception, perceive quality, perceive value, perceive risk, dessert shop.
Co-Authors Agus Supandi Soegoto Frederik G. Worang, Frederik G. Gefilem, Desiree . Merentek, Yumi Febiola Merinda H. Ch. Pandowo Pesik, Michael . Tumbol, Indah Permata Tumewu, Ferdinand .