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Maulana, Hutomo Atman
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Journal : Proceeding Applied Business and Engineering Conference

 1 
IMPLEMENTASI PROGRAM SEMBAKO MURAH BERSUBSIDI DI KABUPATEN BENGKALIS Asra, Yunelly; Maulana, Hutomo Atman
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to determine the public's perception of the price of basic staple goods in Bengkalis Regency, the commodities needed by the community and the ability of the community to buy. The research method is quantitative descriptive research. Data collection techniques used surveys, observational and In Deph Interviews. Data analysis used associative descriptive technique. The research variables are the amount of price, commodity, the ability of the community and the method of distributing subsidized low-cost basic food packages. Data collection was carried out by means of probability sampling with Stratified random sampling of 1000 respondents in 11 (eleven) sub-districts of Bengkalis Regency. The results indicate that the prices for staple goods at traditional markets in Bengkalis Regency are not the same as the basic prices set by the government because they are influenced by geographical conditions, causing differences in transportation costs. The commodities needed by the community in subsidized low-cost basic basic food packages are rice, sugar, cooking oil, eggs and milk. The ability of the people of Bengkalis Regency to purchase is in the price range of Rp. 25,000 to Rp. 50,000.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
User Resistance: Reasons MSME Actors Are Hesitant to Prepare Financial Reports in Siak Regency Anita, Nur; Maulana, Hutomo Atman; Eriska, Ririn; Lusiana, Sonia
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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The study aims to investigate the impact of perceived value, switching cost, switching benefits, and self-efficacyfor change on user resistance in preparing financial reports in MSMEs. The hypothesis was tested empirically with a sampleof 63 MSME actors from Siak Regency, Riau Province. This study uses structural equation modeling with WarpPLS 7.0as a test tool. The study's findings suggest that MSME actors may be resistant to preparing financial statements becausethey are worried about the expenses they will spend and forfeit if they do so. They believe that if they adopt new proceduresand guidelines, all their earlier work will have been in useless. Furthermore, the study's findings demonstrate that whileMSME actors exhibit strong self-confidence in adapting to change when it is viewed to have a good effect, resistance willpersist if the costs and sacrifices associated with adjusting to new circumstances are as substantial. This study contributesby providing empirical data on the elements that lead to user resistance when creating financial reports. Practically, thisstudy shows that it is important for the government and policymakers to pay attention to the factors that cause MSMEs torefuse to prepare financial reports so that these factors can be mitigated, and the objectives of financial reporting can beachieved.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Co-Authors Adam Adam Anita, Nur Asra, Yunelly Aulia Aulia Azi Rizki, Aldino Naufal Dwi Astuti Eriska, Ririn Fadilah, Arief Faszrul Helmina Aryani, Syarifah Silvi Husni Mubarak Lusiana, Sonia Maysha, Yori Nur Nanda, Juanda Ju Nazrantika Sunarto Nisa, Ammara Fazilatun Syahputri, Melviana Tasya, Aina