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All Journal Jurnal Al-Iqtishad Jurnal Inovasi Bisnis (Inovbiz) Panrannuangku Jurnal Pengabdian Masyarakat Proceeding Applied Business and Engineering Conference Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan TANJAK : Jurnal Pengabdian Kepada Masyarakat
Asra, Yunelly
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The Infulence of Online Marketing on Increasing Sales and Brand Awareness of MSME Product Asra, Yunelly; Maulana, Hutomo Atman; Adam, Adam
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 3, No 2 (2023): Edisi Desember 2023
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v3i2.3791

Abstract

This research aims to determine the effect of online marketing on increasing sales and brand awareness of MSME products assisted by PT. PHR in Duri, Mandau District. This type of research is Associative Descriptive. This study uses a quantitative approach. Sampling in the study used purposive random sampling technique, with 1,000 consumers who had purchased PT. PHR's MSME products online. Data testing was carried out using multiple linear regression analysis with the SPSS analysis tool. The results of this research are : Online Marketing has no partial influence on Brand Awareness. Increased Sales has a partial and negative  influence on Brand Awareness. Online Marketing and Increased Sales have a significant effect on Brand Awareness simultaneously.
Analysis of Integrated Marketing Communication Strategies in Building Brand Awareness (Case Study of SAMASE Brand in Bengkalis) Rahmadhani, Putri Fajrin; Asra, Yunelly
Inovbiz: Jurnal Inovasi Bisnis Seri Manajemen, Investasi dan Kewirausahaan Vol 4, No 1 (2024): June 2024 Edition
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbizmik.v4i1.4049

Abstract

Integrated marketing strategy allows brands to consistently transmit their brand message and image through various channels, which helps build strong brand awareness among consumers. This research aims to analyze Integrated Marketing Communication strategies that can be used to build brand awareness of SAMASE brand products, especially among the people of Bengkalis. The research method in this study is descriptive qualitative. Data collection was done through observation, interviews, and documentation. Data analysis techniques uses data collection, data reduction, and conclusion drawing. The research results found that Ila Jannah Moslem Store uses various IMC elements. Specifically, Advertising is done through social media channels. Sales promotions are carried out by providing discounts, while Personal Selling is through providing direct sales services. Word of Mouth is facilitated by consumers spreading positive messages about SAMASE products. Through these four IMC elements, Ila Jannah Moslem Store succeeded in building brand awareness and achieving a Top of Mind level. The conclusion of this research for Ila Jannah Moslem Store is to focus more on increasing promotions and increasing product excellence. In addition, it is also necessary to maximize the use of social media and e-commerce platforms to reach a wider target market and build strong relationships with consumer.
IMPLEMENTASI PROGRAM SEMBAKO MURAH BERSUBSIDI DI KABUPATEN BENGKALIS Asra, Yunelly; Maulana, Hutomo Atman
ABEC Indonesia Vol. 11 (2023): 11th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the public's perception of the price of basic staple goods in Bengkalis Regency, the commodities needed by the community and the ability of the community to buy. The research method is quantitative descriptive research. Data collection techniques used surveys, observational and In Deph Interviews. Data analysis used associative descriptive technique. The research variables are the amount of price, commodity, the ability of the community and the method of distributing subsidized low-cost basic food packages. Data collection was carried out by means of probability sampling with Stratified random sampling of 1000 respondents in 11 (eleven) sub-districts of Bengkalis Regency. The results indicate that the prices for staple goods at traditional markets in Bengkalis Regency are not the same as the basic prices set by the government because they are influenced by geographical conditions, causing differences in transportation costs. The commodities needed by the community in subsidized low-cost basic basic food packages are rice, sugar, cooking oil, eggs and milk. The ability of the people of Bengkalis Regency to purchase is in the price range of Rp. 25,000 to Rp. 50,000.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Implementation of Customer Relationship Management: The Effect of Brand Image on SMES in Siak Regency Asra, Yunelly; Mubarak, Husni; Maulana, Hutomo Atman; Aulia, Aulia; Syahputri, Melviana
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study aims to determine the effect of brand image on the implementation of customer relationshipmanagement by SMEs in Siak Regency. The population of this study was all the SMEs in Siak Regency and used theslovin formula as a sampling technique. Data collection techniques used surveys, observational and In Deph Interviews.Data analysis technique used simple linear regression. The result of this study show that: The brand image have positiveand significant effect on implementation of customer relationship management with contribution of 75,4%.
Pengembangan Desain Visual Kemasan Berstandar Ekspor Produk Olahan Ikan Gabus UMKM Binaan PT Pertamina Hulu Rokan Maulana, Hutomo Atman; Asra, Yunelly; Faszrul; Azi Rizki, Aldino Naufal
Panrannuangku Jurnal Pengabdian Masyarakat Vol. 4 No. 1 (2024)
Publisher : Lembaga Penelitian dan Pengembangan Teknologi dan Rekayasa, Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/panrannuangku2574

Abstract

Tujuan kegiatan pengabdian ini adalah untuk memberikan pendampingan desain kemasan berstandar ekspor produk olahan ikan gabus dari UMKM binaan PT Pertamina Hulu Rokan (PHR). Melalui kegiatan pendampingan ini diharapkan agar seluruh UMKM di bawah binaan PT PHR memiliki desain kemasan produk yang berstandar ekspor sehingga mampu menembus pasar ekspor. Metode yang digunakan adalah pendampingan. Luaran kegiatan (Output) adalah terselenggaranya kegiatan pendampingan tentang standarisasi desain kemasan produk UMKM yang berasal dari olahan ikan gabus sehingga mampu menembus pasar retail, grosir, dan ekspor. Dampak (outcome) kegiatan ini adalah meningkatnya pengetahuan dan keterampilan UMKM terkait standarisasi desain kemasan produk dan bertambahnya pangsa pasar, mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis antara Polbeng, Mitra dan masyarakat
Workshop Peningkatan Kapasitas UMKM binaan Pertamina Hulu Rokan Asra, Yunelly; Sunarto, Nazrantika; Maulana, Hutomo Atman
TANJAK : Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2025): TANJAK : Jurnal Pengabdian Kepada Masyarakat
Publisher : P3M Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/jv6t7z14

Abstract

Tujuan kegiatan pengabdian ini adalah untuk menyelenggarakan Worksop Peningkatan kapasitas UMKM binaan PT Pertamina Hulu Rokan (PT. PHR) di Minas Kabupaten Siak. Kegiatan ini diusulkan sesuai dengan program kerjasama Politeknik Negeri Bengkalis dengan PT. PHR melalui Program Pemberdayaan Ekonomi Perempuan dan Pemuda tahun 2024. Kegiatan ini diharapkan akan mendapatkan pengetahuan, pemahaman dan kemampuan peningkatan kapasitas pelaku usaha UMKM dibawah binaan PT. PHR dengan target 100 pelaku usaha UMKM. Metode yang digunakan adalah workshop dan pelatihan. Luaran kegiatan (Output) adalah terselenggaranya kegiatan workshop dan pelatihan serta sosialisasi hasil program dalam seminar atau media. Dampak (outcome) kegiatan ini adalah meningkatnya kapasitas pengetahuan dan kemampuan para pelaku UMKM dan mendapatkan apresiasi masyarakat terhadap Polbeng serta terjalinnya hubungan harmonis antara Polbeng. PT. PHR dan masyarakat pelaku UMKM
Logo and Packaging Design as Promotion Media and Visual Identity for Azzahra Kemojo Duri’s MSME Hardinata, Niky; Asra, Yunelly; Nosa, Muhammad Ridho; Triyono, Wahyu
Inovbiz: Jurnal Inovasi Bisnis Vol 11, No 2 (2023)
Publisher : Politeknik Negeri Bengkalis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35314/inovbiz.v11i2.3593

Abstract

Azzahra Kemojo Duri is one of the MSMEs located in Duri, Mandau sub-district, Bengkalis district, Riau province which is engaged in the culinary field, specifically producing Kemojo cakes. Along the way,  Azzahra Kemojo Duri’s MSME had difficulties in increasing its production value due to one of the factors regarding visual identity which was not well known to the public. Through needs analysis, it was found that so far Azzahra Kemojo Duri did not have a specific design concept, so consumers are more familiar with the owner's name than the visual brand name. Therefore, it is necessary to design a visual identity design by applying the design thinking method. The use of the design thinking method in this study aims to collect and manage data systematically to produce logos and packaging designs that are attractive and appropriate for use. The results of designing this visual identity are in accordance with what is needed by MSMEs, namely in the form of logos and product packaging. The result of further application of the logo design is that it can be applied in the form of stickers designs and also flyer
THE INFLUENCE OF CONSUMER BEHAVIOR ON CONSUMER PURCHASE DECISIONS THROUGH BUYING INTEREST AND BUYING HABITS AS INTERVENING FACTORS Hadi, larbi el; Asra, Yunelly
Jurnal Al-Iqtishad Vol 21, No 1 (2025): June 2025
Publisher : Economic and Science Faculty of Islamic State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jiq.v21i1.38360

Abstract

This study aims to analyze the influence of consumer behavior on purchasing decisions with buying interest and buying habits as intervening variables at the local retailer A Bee Mart in Bengkalis. This study uses an associative quantitative approach with a survey method. The sample size was 100 respondents using a purposive sampling technique. Data collection was carried out through a questionnaire based on a Likert Scale of 1–5. Data analysis used SmartPLS version 4. The results showed that consumer behavior has a positive and significant effect on purchasing decisions, both directly and indirectly through intervening variables. The variable of buying interest proved to be a link that strengthens the relationship between consumer behavior and purchasing decisions, where consumers with positive perceptions of the product showed a higher intention to purchase. Meanwhile, buying habits also have an important role as a mediating variable, indicating that repeat purchases at A Bee Mart are triggered by positive experiences and consumer attachment to the store
Co-Authors Adam Adam Aulia Aulia Azi Rizki, Aldino Naufal Faszrul Hadi, larbi el Husni Mubarak Maulana, Hutomo Atman Nazrantika Sunarto Niky Hardinata Nosa, Muhammad Ridho Rahmadhani, Putri Fajrin Syahputri, Melviana Wahyu Triyono, Wahyu