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All Journal Jurnal Ilmiah Teunuleh: The International Journal of Social Sciences PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Jurnal Pengabdian Bakti Akademisi Jurnal Ilmiah Manajemen Inovasi Bisnis dan Strategi
Utami, Sorayanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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INVESTIGATION INTO M-COMMERCE CONSUMERS HEDONIC BROWSING AND THE IMPACT ON URGE TO BUY IMPULSIVELY Nazirah, Ulyatul; Utami, Sorayanti; Ma’ruf, Jasman J.
Jurnal Ilmiah Teunuleh Vol. 3 No. 2: Jurnal Ilmiah Teunuleh | June 2022
Publisher : Teunuleh Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51612/teunuleh.v3i2.89

Abstract

One way to buy online is through m-commerce. In the discussion of consumer behavior to make a purchase, there are many influences that underlie a person in making purchasing decisions. The theory of motivation has become a reference for many researchers to understand and know the motivation of users and the responses that occur to various stimuli. This research was conducted on consumers who have made purchases using m-commerce in Indonesia. The purpose of this study is to analyze the correlation between interpersonal influence, visual appeal, and portability, with urge to buy impulsively and urge to buy impulsively through hedonic browsing. The data was analyzed using Structural Equation Modelling. The results shows that interpersonal influence has a significant effect on urge to buy impulsively, visual appeal has a significant effect on urge to buy impulsively, portability has a significant effect on the urge to buy impulsively, interpersonal influence has a significant effect on hedonic browsing, visual appeal has a significant effect on hedonic browsing, portability has a significant effect on hedonic browsing, hedonic browsing has a significant effect on the urge to buy impulsively, hedonic browsing mediates the influence of interpersonal influence on urge to buy impulsively, hedonic browsing mediates the effect of visual appeal on urge to buy impulsively, and hedonic browsing mediates the effect of portability on the urge to buy impulsively.
Financial Report Training: Financial Management Education for Gampong Jantho Makmur MSMEs Utami, Sorayanti; Kusuma, T. Meldi; Rahmawati, Syarifah; Tabrani, Mirza; Effendi, Rustam; Anis, Nasrillah; Sabrina, Nadira; Syach, Saidina Attalarik; Akbar, M Fathan
Jurnal Pengabdian Bakti Akademisi Vol 1, No 1 (2024): Jurnal Pengabdian Bakti Akademisi
Publisher : Universitas Syiah Kuala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/jpba.v1i1.37627

Abstract

Preparing financial reports is essential in developing Micro, Small and Medium Enterprises (MSMEs), apart from increasing the number of business actors and making a significant contribution to the economy. This service activity was conducted in Gampong Jantho Makmur, Jantho District, Aceh Besar Regency. This service aims to assist community MSMEs in preparing financial reports to make it easier for the community to manage their finances and have an impact on business development. Implementing this service uses education and counselling methods regarding preparing simple financial reports. The material presented includes the benefits of using financial reports and distributing invoice books to MSMEs. The service results are that business actors feel immensely helped and positively influenced by the financial management of MSMEs in Gampong Jantho Makmur. It is recommended that the community of MSME players continue to consistently manage financial reports by using bookkeeping for more organized financial arrangements.
Loyalitas Pengguna Kartu Xl yang dimediasi oleh Kepuasan Pelanggan dengan Prediktor Customer Relationship Management dan Customer Bonding di Kota Banda Aceh Amira, Faiza; Utami, Sorayanti
Manajemen Inovasi Bisnis dan Strategi Vol 3, No 1 (2025): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v3i1.45804

Abstract

Using customer satisfaction as an intervening variable, this study examines how customer loyalty is affected by customer relationship management (CRM) and customer bonding among Banda Aceh's XL card users. Purposive sampling was used to select 190 participants in total, and structured questionnaires were used to collect the data. The Statistical Product and Service Solutions (SPSS) software was used in the study to assess the correlations between the variables. The results show that customer happiness and loyalty are directly and favorably impacted by both CRM and customer bonding. Additionally, a major factor in increasing client loyalty is customer satisfaction. These findings also demonstrate that, when mediated by customer happiness, CRM and customer bonding have a significant but indirect impact on customerloyalty.
Pengaruh Brand Experience Terhadap Brand Commitment Dengan Mediasi Brand Passion Pada Pengguna Sepatu Tawakkada, Ghurfata; Utami, Sorayanti
Manajemen Inovasi Bisnis dan Strategi Vol 1, No 1 (2023): Juni
Publisher : Syiah Kuala University Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24815/manis.v1i1.32770

Abstract

Penelitian ini bertujuan untuk pengaruh brand experience terhadap brand commitment yang dimediasi oleh brand passion pada pengguna sepatu merek nike di kota banda aceh. Sampel yang digunakan dalam penelitian ini adalah Pengguna Sepatu Merek Nike Di Kota Banda Aceh yang berjumlah 140 responden. Peralatan pengumpulan data yang digunakan pada penelitian ini adalah kuesioner. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Hierarchical Linear Modelling (HLM) digunakan sebagai metode analisis untuk mengetahui pengaruh dari semua variabel-variabel yang terlibat. Berdasarkan hasil analisis HLM, mengindikasikan bahwa brand experience berpengaruh positif terhadap brand commitment, brand experience berpengaruh positif terhadap brand passion, perceived quality berpengaruh positif terhadap brand commitment, dan perceived quality memediasi brand experience terhadap brand commitment.
The Strategic Planning Formulation in Creative Industry Products Positioning in Sabang, Aceh Utami, Sorayanti; Meldi Kesuma, Teuku; Siregar, M. Ridha; Halim, Hendra
PROCEEDING INTERNATIONAL BUSINESS AND ECONOMICS CONFERENCE (IBEC) Vol. 2 (2023): Regional Economics Development and Business Transformation in the Digital Era
Publisher : Sekolah Tinggi Ilmu Ekonomi Eka Prasetya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/ibec.v2i1.66

Abstract

Sabang City has been recognized as a creative city in the crafts subsector, particularly in producing and positioning creative industry products. This investigation delves into the strategic planning formulation utilized for the positioning of creative industrial products in Sabang. The examination utilizes a SWOT Analysis (examining Strengths, Weaknesses, Opportunities, and Threats), coupled with an Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE), to evaluate the strengths and weaknesses, as well as the opportunities and threats encountered by the creative industry in Sabang. The outcomes of the SWOT analysis provide valuable insights for reducing weaknesses, enhancing strengths, mitigating challenges, and capitalizing on opportunities in the strategic planning process. The findings of the study indicate that the advancement of positioning for creative economy products in Sabang falls within quadrant I, signifying Growth. Consequently, it employs the Strengths-Opportunities (SO) Strategy. By examining the strategic planning methods, this research aims to shed light on effective strategies that can be employed to position creative industry products successfully in Sabang.
Co-Authors Akbar, M Fathan Amira, Faiza Anis, Nasrillah Halim, Hendra Kusuma, T. Meldi Ma’ruf, Jasman J. Meldi Kesuma, Teuku Nazirah, Ulyatul Rahmawati, Syarifah Rustam Effendi Sabrina, Nadira Siregar, M. Ridha Syach, Saidina Attalarik Tabrani, Mirza Tawakkada, Ghurfata