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All Journal Tribakti: jurnal pemikiran keIslaman El-Qist : Journal of Islamic Economics and Business (JIEB) Didaktika Religia Al-Muraqabah: Journal of Management and Sharia Business Najwa Al-Muhasib: Journal of Islamic Accounting and Finance Subservire: Jurnal Pengabdian kepada Masyarakat Tribakti: Jurnal Pemikiran Keislaman EMPIRISMA: JURNAL PEMIKIRAN DAN KEBUDAYAAN ISLAM Aktualisasi Pengabdian Masyarakat: Jurnal Pengabdian Kepada Masyarakat Welfare: Jurnal Pengabdian Masyarakat International Journal of Multidisciplinary Reseach
Afandi, Akhmad Jazuli
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Religion Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Library & Information Science Social Sciences Other

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Optimasi Pemasaran Digital sebagai Program Pendamping pada Catering dan Gado-Gado Bu Tatik dalam Meningkatkan Omset Febriandini, Elvina; Rohaini , Elvina; Rahayu , Emma Puji; Anggraeni , Erlia Irma; Aryati, Ervira Budi; Afandi, Akhmad Jazuli
Welfare : Jurnal Pengabdian Masyarakat Vol. 1 No. 4 (2023): Welfare : Desember 2023
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v1i4.798

Abstract

The use of digital marketing is really needed by business people, including small businesses. This internship activity (Sharia business practice) is carried out to provide education to small business actors, especially those in the catering and Gado-Gado Bu Tatik (shop catering) businesses, about the importance of using social media as a promotional tool. The method used in this activity is the preparation, implementation, results, and evaluation stages. Through this activity, it is hoped that Bu Tatik's Catering & Gado-Gado (Shop Catering) business will have a proper understanding of the importance of utilizing digital marketing so that it can carry out efficient digital marketing and have a good impact on increasing income. The results of this activity show that the use of digital marketing using social media is very helpful in marketing efforts for Bu Tatik's Catering & Gado-Gado (Shop Catering) business. Through the use of digital marketing using social media, you can expand the market and increase awareness of the sales products of Bu Tatik's Catering & Gado-Gado business (Shop Catering) so that you can increase turnover and profits.
Pengembangan Usaha Mikro Kecil Menengah Melalui Pembuatan E-Katalog Di Kerajinan Tenun Ikat Medali Mas Bandar Kidul Kota Kediri Pratiwi, Dinda Ayu; Abidah, Dliyaul; Ilhami, Femilia Hajar; Husna, Fithiyyatul; Farida, Nur Alfi Fitri; Ariyanti, Meika Putri; Munawaroh, Siti Lailatul; Putri, Whenika; Afandi, Akhmad Jazuli
Welfare : Jurnal Pengabdian Masyarakat Vol. 2 No. 4 (2024): Welfare : December 2024
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v2i4.1755

Abstract

The Medali Mas ikat weaving craft in Bandar Kidul, Kediri City, is one of the creative economic sectors that has great potential to be developed. However, limitations in product marketing and promotion are the main obstacles to sustainability and increasing business competitiveness. This community service activity aims to increase the capacity of Medali Mas micro, small and medium enterprises (MSMEs) through the development of e-catalogs as a modern promotional media. The implementation method uses the ABCD (Asset-Based Community Development) approach, which involves identifying local potential, training in creating e-catalogs, and digital marketing assistance. The results of the activity show that the e-catalog has succeeded in increasing product visibility and simplifying the marketing process. Evaluation shows an increase in transactions of up to 30% after implementing the e-catalog. This program proves the importance of digital technology in supporting the transformation of traditional MSMEs towards a wider and more competitive market.
Asistensi Bisnis UMKM Melalui Produksi Konten Media Sosial pada Aledeal Corner Sari, Serli Ayuneng Indah; Hidayah, Nurul; Asyiqina, Farih Dwi; Safhira, Gena Marcela; Sholehah, Nindi Ummul; Putri, Fitrotul Bita Aulia; Naima, Aina Puspita; Afandi, Akhmad Jazuli
Welfare : Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): Welfare : March 2025
Publisher : Fakultas Ekonomi dan Bisnis Islam, IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/welfare.v3i1.1890

Abstract

Micro, Small, and Medium Enterprises (MSMEs) have a strategic role in supporting economic growth, including in the food and beverage sector. One of the MSMEs that is developing in this field is Aledeal Corner which focuses on the production and sale of quality food and beverages. However, in the digital era, the main challenge faced by MSMEs is the low utilization of social media for marketing. Therefore, this community service activity aims to increase the visibility and competitiveness of Aledeal Corner through business assistance based on social media content production. The methods used include digital marketing strategy training, creative content production, and assistance in optimizing social media platforms. The results of the activity showed a significant increase in engagement on Aledeal Corner's social media accounts as well as growth in the number of customers. Thus, this program contributes to increasing the competitiveness of MSMEs through effective digital marketing strategies.
Islamic Philantropy sebagai Alternatif Penyejahteraat Umat melalui Program Zakat Produktif Afandi, Akhmad Jazuli; Nabila, Dian
Al-Muhasib: Journal of Islamic Accounting and Finance Vol. 1 No. 2 (2021)
Publisher : Department of Islamic Accounting, The Faculty of Islamic Economics and Business, State Islamic Institute of Kediri [IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/almuhasib.v1i2.75

Abstract

The spread of the Covid-19 pandemic in various countries, especially Indonesia, is the background of this research. This pandemic has hurt people's livelihoods in various fields. These impacts cover the economic, educational, health, social, and religious fields. In handling the impact of Covid-19, collaboration with the government and elements of society is needed, and Islamic philanthropic institutions in charge of zakat management occupy a strategic position. This study seeks to answer the question, how is the contribution of the institution to the welfare of the people who are economically affected by the pandemic. Then, the purpose of this study is to find out how the distribution mechanism of productive zakat is one of the superior products of community empowerment. LAZISNU MWC Kertosono was used as an object of observation and showed the results that, through the program launched, namely business capital financing, it had succeeded in becoming an alternative to improving the welfare of mustahik al-zakat
Marketing Optimalisasi Digital Marketing Usaha Mikro Ecoprint DimDimArt Dengan Laman Web Sebagai Media Integrasi Multiplatform Nugraha, Dyka Ardhana; Ichyaussunnah, Muhammad; Zulhirom, Moh. Afikul Dwi; Ananda, Mohammad Yusuf Putra; Aisahwaya, Vicky; Aulia, Ade Zahra; Fithrotin, Annisa Elva; Fransisca, Khofifah Indra; Afandi, Akhmad Jazuli
Aktualisasi Pengabdian Masyarakat Vol. 3 No. 1 (2025)
Publisher : Fakultas Tarbiyah IAIN Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30762/akdimas.v3i1.6807

Abstract

The community service activity for the micro business Ecoprint DimDimArt aims to optimise digital marketing through the development of a website as a multiplatform integration medium. The Participatory Action Research (PAR) method was used to actively involve business owners in all stages, from problem identification, technical assistance, content strategy design, to sustainability evaluation. The intervention focused on creating a website that integrates Instagram, WhatsApp Business, TikTok, and other digital platforms into a centralised link. The results showed an increase in website traffic, customer engagement, and the effectiveness of product information distribution. Technical challenges related to content updates were addressed through training, written guidelines, and ongoing support. These findings support the concept of Integrated Marketing Communication (IMC) and demonstrate that a simple yet functional website can be an effective solution for SMEs to enhance competitiveness without significant investment. This model has the potential to be replicated for other micro-enterprises with adjustments tailored to their specific needs.
THE THREE PHASES OF ISLAMIC STUDIES IN THE WEST: A CRITICAL EXAMINATION OF ORIENTALIST, MISSIONARY, AND COLONIAL LEGACIES Afandi, Akhmad Jazuli
International Journal of Multidisciplinary Reseach Vol. 1 No. 5 (2025): Desember
Publisher : International Journal of Multidisciplinary Reseach

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study critically analyzes the genealogical development of Islamic studies in the West through three interconnected historical phases—theological, political, and scientific—examining how Orientalism, missionary enterprise, and colonialism have shaped each stage. Employing genealogical and critical discourse analysis following Foucauldian frameworks, the investigation examines historical and academic texts to trace power-knowledge dynamics across these phases. Findings demonstrate that the theological phase (medieval period) featured Christian polemical traditions constructing Islam as a heretical deviation; the political phase (colonial era) transformed Orientalism into an administrative apparatus for governing Muslim populations; and the scientific phase (modern universities) maintained Orientalist residues despite objectivity claims. These three forces collectively generate knowledge regimes that systematically marginalize Islamic epistemology and silence Muslim scholarly voices. Theoretically, the findings underscore imperatives for Muslim-majority regions to critically examine their dependence on the Western academic paradigm, while advocating that Western institutions cultivate inclusive epistemic spaces that incorporate Muslim communities into knowledge production. The study recommends future research through case studies of national contexts, biographical examinations of influential scholars, and explorations of Islamic subfields via decolonial lenses. Also, establishing global Islamic studies networks based in Muslim contexts, democratizing academic access, and implementing dialogical, interdisciplinary approaches grounded in epistemic justice principles.
Co-Authors Abdelmoneim, Islam Saad Mohamed Abidah, Dliyaul Aini, Intan Nur Aisahwaya, Vicky Almunawaroh, Madinah Amaliyah, Farah Ananda, Mohammad Yusuf Putra Anggraeni , Erlia Irma Ariyanti, Meika Putri Aryati, Ervira Budi Asyiqina, Farih Dwi Aulia, Ade Zahra Cahya Yulian Tri Nanda Cahyani, Putri Ekamalia Farida, Nur Alfi Fitri Febriandini, Elvina Fithrotin, Annisa Elva Fransisca, Khofifah Indra Husna, Fithiyyatul Ichyaussunnah, Muhammad Ilhami, Femilia Hajar Mahmudah, Siti Robi'ah Auliak Mukaromah, Siti Zakiyatul Munawaroh, Siti Lailatul Nabila, Dian Naima, Aina Puspita Nasikhah, Aini Duritul Nugraha, Dyka Ardhana Nuhaa, Said Ulin Nur Hamidah, Nur NURUL HIDAYAH Pratiwi, Dinda Ayu Purba, Asnan Putri, Fitrotul Bita Aulia Putri, Whenika Qutsam, Zayyan Huwaida Azarine Sifa Rahayu , Emma Puji Rohaini , Elvina Safhira, Gena Marcela Sari, Serli Ayuneng Indah Sholehah, Nindi Ummul Sholikah, Vedila Suryawati, Ika Zulhirom, Moh. Afikul Dwi