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All Journal Katalogis JURNAL PUSTAKA KOMUNIKASI Jurnal Komunikasi Islam Jurnal Ilmu Komunikasi Jurnal Media Pengabdian Komunikasi VISA: Journal of Vision and Ideas Jurnal Dinamika Ilmu Komunikasi
Hadiati, Hadiati
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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HUBUNGAN MOTIVASI DAN BEBAN KERJA DENGAN PRODUKTIVITAS GURU SMK NEGERI 3 PALU Hadiati, Hadiati
Katalogis Vol 6, No 9 (2018)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study means to determine and analyze correlation between motivation and workload with teachers’ productivity in SMKN 3 Palu, correlation between motivation and teachers’ productivity in SMKN 3 Palu, and correlation between workload and teachers’ productivity in SMKN 3 Palu. Sample in this study consists of 80 teachers who were selected by using census-sampling method. The type of study is associative and analyzed with multiple correlation and Pearson Product Moment analysis. The results indicate that motivation and workload correlate positively with teachers’ productivity in SMKN 3 Palu. Partially, motivation and workload correlate positively with teachers’ productivity in SMKN 3 Palu.
Perancangan dan Pemanfaatan Website Dalam Membangun Ketahanan Masyarakat Desa Padaawas Pasirwangi Garut Gusdiana, Ridian; Hadiati, Hadiati; Firmansyah, Firmansyah; Alisha, Fathia; Ilhami, Azriel Noer
Jurnal Media Pengabdian Komunikasi Vol 4, No 2 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i2.306

Abstract

Desa Padaawas Kecamatan Pasirwangi Kabupaten Garut memiliki potensi yang cukup bervariasi, antara lain potensi seni budaya, wisata alam, hasil perkebunan, hasil pertanian, yang membutuhkan promosi dan pemasaran yang lebih luas. Dari segi mekanisme pemerintahan diinstruksikan untuk melaksanakan pemerintahan bersih, transparan, serta mampu menjawab tuntutan perubahan secara efektif dengan menggunakan teknologi komunikasi dan informasi berbasis jaringan (e-government). Desa Padaawas, dilengkapi sarana komunikasi dan informasi berbasis jaringan, namum belum memiliki media yang efektif dan efisien. Kehadiran Website Desa merupakan sarana yang penting dan strategis dibutuhkan oleh masyarakat dan pemerintahan Desa Padaawas guna mengakumulasi kebutuhan media informasi, promosi dan komunikasi interaktif dan pemerintahan berbasis jaringan (e-government). Metode observasi, diskusi dan partisipasi dalam bentuk pelatihan dan pendampingan banyak digunakan dalam kegiatan pengabdian ini. Luaran yang ditargetkan melalui kegiatan ini adalah: (1) Terbangun Website Desa Padaawas (https://padaawas.org) sebagai sarana e-government, sarana promosi dan pemasaran potensi desa, sarana komunikasi dan informasi, (2) Aparat desa mampu mengelola dan memanfaatkan website desa secara berkesinambungan
Komunikasi Personal Selling pada Pemasaran Kerupuk Sidoarjo di Kolaka Sulawesi Tenggara Dahlia, Dahlia; Hadiati, Hadiati; Abdul Samad
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 4 (2024): November 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i4.3236

Abstract

This study aims to determine how much the role of personal selling in improving marketing performance in the midst of increasingly fierce competition in the Sidoarjo cracker industry marketing in Kolaka, Southeast Sulawesi. In this research, the method used is descriptive qualitative. With data collection techniques, namely: interview, observation, questionnaire and documentation. The data obtained were analyzed descriptively with data reduction, data presentation and conclusion drawing. The results found that employees at the Sidoarjo cracker distributor company in Kolaka have excellent perosnal selling communication competencies. They are able to convey and explain products clearly, offer products to customers with the right approach, and demonstrate active listening skills to customer complaints and needs. In addition, they are also proficient in responding to customer queries and complaints in a professional manner. Employees are also able to maintain effective communication during the sales process, which in turn makes potential buyers feel confident to buy the products offered. On the other hand, there are barriers in personal selling communication in Sidoarjo crackers marketing in Kolaka, Southeast Sulawesi, namely lack of product knowledge, cultural and language differences, resistance to new products, competition with local products, negative views of consumers who consider personal selling as a nuisance, and higher operational costs compared to other marketing methods.
PENGARUH PESAN, KAMPANYE DAN RELIGIUSITAS TERHADAP MODERASI BERAGAMA PADA KANTOR KEMENTERIAN AGAMA KABUPATEN BOGOR Yuniawati, Yuyun; Hadiati, Hadiati; Sari, Yunita
Jurnal Dinamika Ilmu Komunikasi Vol 10, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v10i1.4303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pesan, kampanye dan religiusitas secara bersama-sama terhadap moderasi beragama pada Kantor Kementerian Agama Kabupaten Bogor. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survey dengan paradigma penelitian positivisme. Sampel diambil dengan teknik sampling jenuh atau sensus, sedangkan instrumen pengumpulan data penelitian untuk variabel pesan, kampanye dan religiusitas serta moderasi beragama menggunakan kuesioner. Sampel dalam penelitian ini berjumlah 82 orang responden yang berasal dari seluruh ASN di Kantor Kementerian Agama Kabupaten Bogor. Dari hasil penelitian didapatkan kesimpulan, sebagai berikut: Pertama, terdapat pengaruh yang sangat kuat dan signifikan antara pesan terhadap moderasi beragama dengan nilai korelasi sebesar 0,810 dan koefisien determinasi sebesar 0,656 atau 65,6%. Kedua, terdapat pengaruh yang sangat kuat dan signifikan antara kampanye terhadap moderasi beragama dengan nilai korelasi sebesar 0,890 dan koefisien determinasi sebesar 0,791 atau 79,1%. Ketiga, terdapat pengaruh yang sangat kuat dan signifikan antara religiusitas terhadap moderasi beragama dengan nilai korelasi sebesar 0,803 dan koefisien determinasi sebesar 0,645 atau 64,5%. Keempat, terdapat pengaruh yang sangat kuat dan signifikan antara pesan, kampanye dan religiusitas secara bersama-sama terhadap moderasi beragama dengan nilai korelasi sebesar 0,897 dan koefisien determinasi sebesar 0,805 atau 80,5%.
STRATEGI KOMUNIKASI SIDINA COMMUNITY DALAM MEMASYARAKATKAN PROGRAM MERDEKA BELAJAR TAHUN 2023 Kusuma, Anang; Hadiati, Hadiati; Sari, Yunita
Jurnal Dinamika Ilmu Komunikasi Vol 10, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v10i2.5320

Abstract

Pendidikan di Indonesia menghadapi berbagai tantangan, seperti kurikulum yang terlalu padat, metode pembelajaran yang kurang inovatif, serta kesenjangan akses pendidikan di berbagai wilayah. Untuk menjawab persoalan tersebut, program Merdeka Belajar dirancang sebagai upaya untuk memberikan kebebasan dan fleksibilitas lebih besar bagi satuan pendidikan, guru, dan siswa dalam menciptakan proses pembelajaran yang lebih kontekstual, kreatif, dan partisipatif. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi yang diterapkan oleh Sidina Community dalam memasyarakatkan program Merdeka Belajar pada tahun 2023. Fokus kajian terletak pada tantangan, hasil, dan evaluasi pelaksanaan strategi komunikasi yang dilakukan. Penelitian ini menggunakan pendekatan studi kasus untuk menggali secara mendalam proses yang dijalankan oleh komunitas tersebut dalam menyampaikan pesan edukatif kepada publik. Hasil penelitian menunjukkan bahwa strategi komunikasi dilakukan melalui webinar, media sosial khususnya Instagram, serta pelatihan kepada anggota sebagai bentuk perpanjangan pesan. Evaluasi menunjukkan bahwa strategi ini relevan dan cukup efektif dalam menjawab tantangan yang ada. Meski demikian, Sidina Community tetap melakukan evaluasi berkala untuk memastikan kesesuaian strategi dengan dinamika lapangan dan kebutuhan masyarakat yang terus berkembang.  
Collega Coffee dan Konstruksi Identitas Sosial Konsumen Perempuan Zalfa Fadhilah Rizqiadni; Hadiati, Hadiati; Mohammad Firmansyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5184

Abstract

This study aims to examine how female consumers, particularly young mothers, construct and express their social identity through their consumption experiences at Collega Coffee, a coffee shop located in Garut Regency. Using a qualitative approach with a phenomenological method, this research collected data through in-depth interviews with loyal female consumers, supported by social media observations. The use of Social Identity Theory and Symbolic Interactionism reveals that consumers actively form a sense of belonging and self-representation through interactions with the brand and its environment. The study finds that Collega Coffee functions not only as a place to enjoy coffee but also as a symbolic social space where identity construction occurs. Consumers engage in symbolic actions, such as dressing appropriately, selecting conversation topics, and sharing visits on social media, reflecting their alignment with certain social values and groups. The research highlights the role of coffee shops in modern consumer culture, especially as a medium for women to express autonomy, connection, and self-actualization. Ultimately, Collega Coffee is a significant site for the social identity construction of its female customers.
KOMUNIKASI DAKWAH WAHDAH ISLAMIYAH DI SULAWESI SELATAN Hadiati, Hadiati
Jurnal Komunikasi Islam Vol. 6 No. 1 (2016): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.833 KB) | DOI: 10.15642/jki.2016.6.1.29-64

Abstract

This paper discusses the results of research empirically on dakwah communication of the group of Wahdah Islamiyah in South Sulawesi. There are two focus were discussed, namely; the communication strategy and communication networks of dakwah. The results indicate that; (1) The communication strategy was developed by strengthening the competency of preachers in terms of  formulating material  of dakwah, communication skills and strengthening the quality of their personality. The dakwah messages that  formulated related to the problems facing the peoples, and the earnest efforts conducted to do not happen social cultural inequalities between the preachers with the people by sending the preachers whom coming from the communities which have the same social cultural background; (2) The communication network of dakwah on the macro level developed by collaborating with the institutions of Government and the non-formal institutions in the countries of the Middle East, so the dakwah movement supported morally and materially; (3) the communications network at the micro level developed by Wahdah Islamiyah with emphasis on strength of personal communication network through the program “one cadre get one cadre (sks)”
Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram Gosal, Gabrielle Valentine; Djalil, Nur Alim; Hadiati, Hadiati
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4843

Abstract

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.
Analisis Pengaruh Konten Tiktok @yoggi.130 terhadap Minat Berkunjung Pengikut Ke Destinasi Wisata Kabupaten Garut Irsan Maulana; Hadiati, Hadiati; Fanaqi, Chotijah
MUKASI: Jurnal Ilmu Komunikasi Vol. 4 No. 3 (2025): Agustus 2025
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v4i3.5431

Abstract

TikTok has grown into a dominant digital platform that plays a significant role in shaping social interactions, sharing virtual experiences, and distributing information quickly and widely. This study aims to evaluate the extent of the influence of the TikTok account @yoggi.130 on increasing tourist interest and visits to tourist destinations in Garut Regency. This study refers to the AIDA (Attention, Interest, Desire, Action) theory proposed by Kotler and Keller, which highlights the importance of persuasive communication strategies in influencing consumer decisions. Using a quantitative approach, data was collected through a survey of one hundred respondents who are active followers of the account. Data processing out using a simple linear regression model with the help of SPSS software version 22. The findings of this study revealed a significant positive correlation between the content published by the TikTok account @yoggi.130 and the level of followers' interest in conducting tourist visits, while the rest was influenced by other variables. These results confirm that the video content presented by @yoggi.130, which is informative, attractive, and consistently produced, is able to build a unique appeal that impacts followers' decisions to visit tourist destinations in Garut Regency.
Penerapan Komunikasi Politik Cerdas-Bersahabat Melalui Twitter Dalam Membangun Loyalitas Konstituen Hermawanti, Fritda; Hadiati, Hadiati; sari, Yunita
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3331

Abstract

This study aims to analyze the application of political communication and constituent responses in response to the implementation of smart-friendly political communication carried out by Mukhammad Misbakhun through social media. This study uses a qualitative research paradigm, which is a constructivism paradigm, a qualitative content analysis approach, and three stages in analyzing data, namely: data collection or data reduction, presentation, and verification or conclusion. The implementation of a political marketing strategy through Mukhammad Misbakhun's Twitter account is carried out by presenting opinion visualizations in the form of videos featuring intellectual rhetoric, posting discussions that are common sense and relevant among the community, and then presenting the figure of Mukhammad Misbakhun as intelligent, namely being able to understand general matters but in detail. The constituent response to the political marketing strategy implemented by Mukhammad Misbakhun was quite enthusiastic, with not many hate speeches. Meanwhile, the response on Mukhammad Misbakhun's Twitter account still has a gap between the number of followers and the number of likes, comments, and retweets, except for one video about appreciation to the Directorate General of Taxes. 
Co-Authors Abdul Samad Alisha, Fathia Bambang Hermanto Chotijah Fanaqi Dahlia Dahlia Dirasful, Zetriwan Firmansyah Firmansyah Gosal, Gabrielle Valentine Hermawanti, Fritda Ilhami, Azriel Noer Irsan Maulana Kusuma, Anang Mediana Handayani Mohammad Firmansyah Nur Alim Djalil Rasul, Najmuddin Ridian Gusdiana Sarifudin, Impron Yuniawati, Yuyun Yunita Sari Zalfa Fadhilah Rizqiadni