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All Journal Katalogis JURNAL PUSTAKA KOMUNIKASI Jurnal Komunikasi Islam Jurnal Media Pengabdian Komunikasi VISA: Journal of Vision and Ideas Jurnal Dinamika Ilmu Komunikasi
Hadiati, Hadiati
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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HUBUNGAN MOTIVASI DAN BEBAN KERJA DENGAN PRODUKTIVITAS GURU SMK NEGERI 3 PALU Hadiati, Hadiati
Katalogis Vol 6, No 9 (2018)
Publisher : Katalogis

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study means to determine and analyze correlation between motivation and workload with teachers’ productivity in SMKN 3 Palu, correlation between motivation and teachers’ productivity in SMKN 3 Palu, and correlation between workload and teachers’ productivity in SMKN 3 Palu. Sample in this study consists of 80 teachers who were selected by using census-sampling method. The type of study is associative and analyzed with multiple correlation and Pearson Product Moment analysis. The results indicate that motivation and workload correlate positively with teachers’ productivity in SMKN 3 Palu. Partially, motivation and workload correlate positively with teachers’ productivity in SMKN 3 Palu.
Perancangan dan Pemanfaatan Website Dalam Membangun Ketahanan Masyarakat Desa Padaawas Pasirwangi Garut Gusdiana, Ridian; Hadiati, Hadiati; Firmansyah, Firmansyah; Alisha, Fathia; Ilhami, Azriel Noer
Jurnal Media Pengabdian Komunikasi Vol 4, No 2 (2024): Jurnal Media Pengabdian Komunikasi
Publisher : Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52434/medikom.v4i2.306

Abstract

Desa Padaawas Kecamatan Pasirwangi Kabupaten Garut memiliki potensi yang cukup bervariasi, antara lain potensi seni budaya, wisata alam, hasil perkebunan, hasil pertanian, yang membutuhkan promosi dan pemasaran yang lebih luas. Dari segi mekanisme pemerintahan diinstruksikan untuk melaksanakan pemerintahan bersih, transparan, serta mampu menjawab tuntutan perubahan secara efektif dengan menggunakan teknologi komunikasi dan informasi berbasis jaringan (e-government). Desa Padaawas, dilengkapi sarana komunikasi dan informasi berbasis jaringan, namum belum memiliki media yang efektif dan efisien. Kehadiran Website Desa merupakan sarana yang penting dan strategis dibutuhkan oleh masyarakat dan pemerintahan Desa Padaawas guna mengakumulasi kebutuhan media informasi, promosi dan komunikasi interaktif dan pemerintahan berbasis jaringan (e-government). Metode observasi, diskusi dan partisipasi dalam bentuk pelatihan dan pendampingan banyak digunakan dalam kegiatan pengabdian ini. Luaran yang ditargetkan melalui kegiatan ini adalah: (1) Terbangun Website Desa Padaawas (https://padaawas.org) sebagai sarana e-government, sarana promosi dan pemasaran potensi desa, sarana komunikasi dan informasi, (2) Aparat desa mampu mengelola dan memanfaatkan website desa secara berkesinambungan
PENGARUH PESAN, KAMPANYE DAN RELIGIUSITAS TERHADAP MODERASI BERAGAMA PADA KANTOR KEMENTERIAN AGAMA KABUPATEN BOGOR Yuniawati, Yuyun; Hadiati, Hadiati; Sari, Yunita
Jurnal Dinamika Ilmu Komunikasi Vol 10, No 1 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v10i1.4303

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pesan, kampanye dan religiusitas secara bersama-sama terhadap moderasi beragama pada Kantor Kementerian Agama Kabupaten Bogor. Penelitian ini menggunakan pendekatan kuantitatif melalui metode survey dengan paradigma penelitian positivisme. Sampel diambil dengan teknik sampling jenuh atau sensus, sedangkan instrumen pengumpulan data penelitian untuk variabel pesan, kampanye dan religiusitas serta moderasi beragama menggunakan kuesioner. Sampel dalam penelitian ini berjumlah 82 orang responden yang berasal dari seluruh ASN di Kantor Kementerian Agama Kabupaten Bogor. Dari hasil penelitian didapatkan kesimpulan, sebagai berikut: Pertama, terdapat pengaruh yang sangat kuat dan signifikan antara pesan terhadap moderasi beragama dengan nilai korelasi sebesar 0,810 dan koefisien determinasi sebesar 0,656 atau 65,6%. Kedua, terdapat pengaruh yang sangat kuat dan signifikan antara kampanye terhadap moderasi beragama dengan nilai korelasi sebesar 0,890 dan koefisien determinasi sebesar 0,791 atau 79,1%. Ketiga, terdapat pengaruh yang sangat kuat dan signifikan antara religiusitas terhadap moderasi beragama dengan nilai korelasi sebesar 0,803 dan koefisien determinasi sebesar 0,645 atau 64,5%. Keempat, terdapat pengaruh yang sangat kuat dan signifikan antara pesan, kampanye dan religiusitas secara bersama-sama terhadap moderasi beragama dengan nilai korelasi sebesar 0,897 dan koefisien determinasi sebesar 0,805 atau 80,5%.
STRATEGI KOMUNIKASI SIDINA COMMUNITY DALAM MEMASYARAKATKAN PROGRAM MERDEKA BELAJAR TAHUN 2023 Kusuma, Anang; Hadiati, Hadiati; Sari, Yunita
Jurnal Dinamika Ilmu Komunikasi Vol 10, No 2 (2024)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v10i2.5320

Abstract

Pendidikan di Indonesia menghadapi berbagai tantangan, seperti kurikulum yang terlalu padat, metode pembelajaran yang kurang inovatif, serta kesenjangan akses pendidikan di berbagai wilayah. Untuk menjawab persoalan tersebut, program Merdeka Belajar dirancang sebagai upaya untuk memberikan kebebasan dan fleksibilitas lebih besar bagi satuan pendidikan, guru, dan siswa dalam menciptakan proses pembelajaran yang lebih kontekstual, kreatif, dan partisipatif. Penelitian ini bertujuan untuk mengetahui dan menganalisis strategi komunikasi yang diterapkan oleh Sidina Community dalam memasyarakatkan program Merdeka Belajar pada tahun 2023. Fokus kajian terletak pada tantangan, hasil, dan evaluasi pelaksanaan strategi komunikasi yang dilakukan. Penelitian ini menggunakan pendekatan studi kasus untuk menggali secara mendalam proses yang dijalankan oleh komunitas tersebut dalam menyampaikan pesan edukatif kepada publik. Hasil penelitian menunjukkan bahwa strategi komunikasi dilakukan melalui webinar, media sosial khususnya Instagram, serta pelatihan kepada anggota sebagai bentuk perpanjangan pesan. Evaluasi menunjukkan bahwa strategi ini relevan dan cukup efektif dalam menjawab tantangan yang ada. Meski demikian, Sidina Community tetap melakukan evaluasi berkala untuk memastikan kesesuaian strategi dengan dinamika lapangan dan kebutuhan masyarakat yang terus berkembang.  
KOMUNIKASI DAKWAH WAHDAH ISLAMIYAH DI SULAWESI SELATAN Hadiati, Hadiati
Jurnal Komunikasi Islam Vol. 6 No. 1 (2016): June
Publisher : Departement of Islami Comuunication and Broadcasting, Faculty of Da'wah and Communication, State Islamic University of Sunan Ampel (UINSA) Surabaya Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (487.833 KB) | DOI: 10.15642/jki.2016.6.1.29-64

Abstract

This paper discusses the results of research empirically on dakwah communication of the group of Wahdah Islamiyah in South Sulawesi. There are two focus were discussed, namely; the communication strategy and communication networks of dakwah. The results indicate that; (1) The communication strategy was developed by strengthening the competency of preachers in terms of  formulating material  of dakwah, communication skills and strengthening the quality of their personality. The dakwah messages that  formulated related to the problems facing the peoples, and the earnest efforts conducted to do not happen social cultural inequalities between the preachers with the people by sending the preachers whom coming from the communities which have the same social cultural background; (2) The communication network of dakwah on the macro level developed by collaborating with the institutions of Government and the non-formal institutions in the countries of the Middle East, so the dakwah movement supported morally and materially; (3) the communications network at the micro level developed by Wahdah Islamiyah with emphasis on strength of personal communication network through the program “one cadre get one cadre (sks)”
Strategi Promosi Digital Brand MS GLOW Cabang Makassar di Sosial Media Instagram Gosal, Gabrielle Valentine; Djalil, Nur Alim; Hadiati, Hadiati
VISA: Journal of Vision and Ideas Vol. 4 No. 3 (2024): VISA: Journal of Vision and Ideas
Publisher : IAI Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/visa.v4i3.4843

Abstract

This study aims to determine the digital promotion strategy of the MS GLOW brand, Makassar branch on social media Instagram qualitative research with a case study approach by taking the object of research is MS GLOW Makassar branch. To fulfil these objectives, a qualitative research was conducted at MS GLOW Makassar branch. Research data was collected through observation and in-depth interviews. The data findings were then analysed, in order to achieve the desired results. The results of this study are to determine the Digital Brand Promotion Strategy of MS GLOW Makassar branch. This promotion is carried out by utilising the 4P marketing mix (product, price, place, and promotion) to ensure a more targeted approach. In addition, they also market dowry and bridal products by utilising the various features available on the Instagram application. In this case, followers who do not give likes or comments on each upload, the appearance of negative feedback in the comments column.
Penerapan Komunikasi Politik Cerdas-Bersahabat Melalui Twitter Dalam Membangun Loyalitas Konstituen Hermawanti, Fritda; Hadiati, Hadiati; sari, Yunita
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3331

Abstract

This study aims to analyze the application of political communication and constituent responses in response to the implementation of smart-friendly political communication carried out by Mukhammad Misbakhun through social media. This study uses a qualitative research paradigm, which is a constructivism paradigm, a qualitative content analysis approach, and three stages in analyzing data, namely: data collection or data reduction, presentation, and verification or conclusion. The implementation of a political marketing strategy through Mukhammad Misbakhun's Twitter account is carried out by presenting opinion visualizations in the form of videos featuring intellectual rhetoric, posting discussions that are common sense and relevant among the community, and then presenting the figure of Mukhammad Misbakhun as intelligent, namely being able to understand general matters but in detail. The constituent response to the political marketing strategy implemented by Mukhammad Misbakhun was quite enthusiastic, with not many hate speeches. Meanwhile, the response on Mukhammad Misbakhun's Twitter account still has a gap between the number of followers and the number of likes, comments, and retweets, except for one video about appreciation to the Directorate General of Taxes. 
Personal Branding Airlangga Hartarto Dalam Membangun Elektabilitas Sebagai Calon Presiden Hermanto, Bambang; Rasul, Najmuddin; Hadiati, Hadiati
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3421

Abstract

This research is based on the candidacy of the general chairman of the Golkar Party, Airlangga Hartarto, in the upcoming 2024 election, which has not shown an increase in electability as a presidential or vice-presidential candidate despite carrying out various forms of personal branding through Instagram social media accounts. This study uses a qualitative research method with an analytic-descriptive approach to provide a description of an object of research. Furthermore, in interpreting each post's content on the Instagram social media platform, the @airlanggahartato_Official account, the author uses a qualitative content analysis (QCA) approach. Using two data collection techniques, namely observation and documentation, and three stages of data analysis, namely data collection/data reduction, presentation, and verification/conclusion.The results of this study indicate that the @airlanggahartarto_official account uses three strategies in a post, namely: 1) clarity, 2) specialization, and 3) Consistency. Meanwhile, in terms of forming personal branding to increase Airlangga Hartarto's electability, it can be seen in three variables, namely segmenting, targeting, and positioning. However, the personal branding that has been built has not been able to raise Airlangga Hartarto's overall popularity and electability to run as a Presidential Candidate.
Strategi Komunikasi Politik Bakomstra Partai Demokrat dalam Rehabilitasi Elektabilitas Pasca Konflik Moeldoko Sarifudin, Impron; Sari, Yunita; Hadiati, Hadiati
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5807

Abstract

In Indonesia’s political history, leadership struggles within political parties are not uncommon. Major parties such as PDIP, PKB, Golkar, PPP, and Hanura have experienced similar internal conflicts. However, the 2022 leadership dispute within the Democratic Party is distinctive because the main actor, Moeldoko, was not a party member but an active government official. This incident represents a new form of political leadership crisis that threatens the integrity of Indonesia’s democratic process. This study aims to analyze the political communication strategies of the Democratic Party’s Strategic Communication Agency (Bakomstra) in rebuilding the party’s electability after the conflict with Moeldoko. Employing a qualitative method, the study applies Suwandi’s (2000) model of political communication strategy, which includes objectives, audience, strategy, tactics, budget, timing, and evaluation. The findings reveal that Bakomstra implemented an open communication strategy through press conferences, media publications, and massive digital campaigns. Social media content was strategically produced to strengthen public support for Agus Harimurti Yudhoyono (AHY) while portraying Moeldoko as a political adversary. This approach effectively restored public trust and improved the Democratic Party’s electability.
Komunikasi Antarpribadi Front Desk untuk Peningkatan Layanan Prima di Universitas Terbuka Serang Dirasful, Zetriwan; Hadiati, Hadiati; Handayani, Mediana
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5938

Abstract

This study aims to analyze the role of interpersonal communication conducted by front desk staff in improving service quality at Universitas Terbuka Serang. Using a qualitative approach with a phenomenological design, the study explores the experiences and perceptions of both students and service staff. Data were collected through in-depth interviews, participant observation, and document analysis. The findings indicate that aspects such as openness, empathy, supportive attitudes, positivity, and shared backgrounds in communication significantly contribute to enhancing student satisfaction. Openness in providing information and empathy from staff in addressing student needs create a more inclusive and supportive service environment. Supportive and positive attitudes from front desk staff strengthen interpersonal relationships and improve service efficiency. Shared backgrounds between staff and students facilitate more effective communication and expedite problem resolution. These findings suggest that implementing interpersonal communication strategies that consider these factors can enhance the quality of academic services. Recommendations for Universitas Terbuka Serang include regular training for front desk staff and the routine collection of student feedback for continuous improvement.
Co-Authors Alisha, Fathia Bambang Hermanto Dirasful, Zetriwan Firmansyah Firmansyah Gosal, Gabrielle Valentine Hermawanti, Fritda Ilhami, Azriel Noer Kusuma, Anang Mediana Handayani Nur Alim Djalil Rasul, Najmuddin Ridian Gusdiana Sarifudin, Impron Yuniawati, Yuyun Yunita Sari