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All Journal Katalogis JURNAL PUSTAKA KOMUNIKASI Jurnal Komunikasi Islam Jurnal Ilmu Komunikasi Jurnal Media Pengabdian Komunikasi Jurnal Edukatif VISA: Journal of Vision and Ideas Jurnal Dinamika Ilmu Komunikasi
Hadiati, Hadiati
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Religion Arts Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Personal Branding Airlangga Hartarto Dalam Membangun Elektabilitas Sebagai Calon Presiden Hermanto, Bambang; Rasul, Najmuddin; Hadiati, Hadiati
Jurnal Pustaka Komunikasi Vol 6, No 2 (2023): Accredited by Kemendikbud Dikti SK No. 79/E/KPT/2023
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/pustakom.v6i2.3421

Abstract

This research is based on the candidacy of the general chairman of the Golkar Party, Airlangga Hartarto, in the upcoming 2024 election, which has not shown an increase in electability as a presidential or vice-presidential candidate despite carrying out various forms of personal branding through Instagram social media accounts. This study uses a qualitative research method with an analytic-descriptive approach to provide a description of an object of research. Furthermore, in interpreting each post's content on the Instagram social media platform, the @airlanggahartato_Official account, the author uses a qualitative content analysis (QCA) approach. Using two data collection techniques, namely observation and documentation, and three stages of data analysis, namely data collection/data reduction, presentation, and verification/conclusion.The results of this study indicate that the @airlanggahartarto_official account uses three strategies in a post, namely: 1) clarity, 2) specialization, and 3) Consistency. Meanwhile, in terms of forming personal branding to increase Airlangga Hartarto's electability, it can be seen in three variables, namely segmenting, targeting, and positioning. However, the personal branding that has been built has not been able to raise Airlangga Hartarto's overall popularity and electability to run as a Presidential Candidate.
Strategi Komunikasi Politik Bakomstra Partai Demokrat dalam Rehabilitasi Elektabilitas Pasca Konflik Moeldoko Sarifudin, Impron; Sari, Yunita; Hadiati, Hadiati
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5807

Abstract

In Indonesia’s political history, leadership struggles within political parties are not uncommon. Major parties such as PDIP, PKB, Golkar, PPP, and Hanura have experienced similar internal conflicts. However, the 2022 leadership dispute within the Democratic Party is distinctive because the main actor, Moeldoko, was not a party member but an active government official. This incident represents a new form of political leadership crisis that threatens the integrity of Indonesia’s democratic process. This study aims to analyze the political communication strategies of the Democratic Party’s Strategic Communication Agency (Bakomstra) in rebuilding the party’s electability after the conflict with Moeldoko. Employing a qualitative method, the study applies Suwandi’s (2000) model of political communication strategy, which includes objectives, audience, strategy, tactics, budget, timing, and evaluation. The findings reveal that Bakomstra implemented an open communication strategy through press conferences, media publications, and massive digital campaigns. Social media content was strategically produced to strengthen public support for Agus Harimurti Yudhoyono (AHY) while portraying Moeldoko as a political adversary. This approach effectively restored public trust and improved the Democratic Party’s electability.
Komunikasi Antarpribadi Front Desk untuk Peningkatan Layanan Prima di Universitas Terbuka Serang Dirasful, Zetriwan; Hadiati, Hadiati; Handayani, Mediana
Jurnal Dinamika Ilmu Komunikasi Vol 11, No 2 (2025)
Publisher : Universitas Prof. Dr. Moestopo (Beragama)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32509/dinamika.v11i2.5938

Abstract

This study aims to analyze the role of interpersonal communication conducted by front desk staff in improving service quality at Universitas Terbuka Serang. Using a qualitative approach with a phenomenological design, the study explores the experiences and perceptions of both students and service staff. Data were collected through in-depth interviews, participant observation, and document analysis. The findings indicate that aspects such as openness, empathy, supportive attitudes, positivity, and shared backgrounds in communication significantly contribute to enhancing student satisfaction. Openness in providing information and empathy from staff in addressing student needs create a more inclusive and supportive service environment. Supportive and positive attitudes from front desk staff strengthen interpersonal relationships and improve service efficiency. Shared backgrounds between staff and students facilitate more effective communication and expedite problem resolution. These findings suggest that implementing interpersonal communication strategies that consider these factors can enhance the quality of academic services. Recommendations for Universitas Terbuka Serang include regular training for front desk staff and the routine collection of student feedback for continuous improvement.
MENINGKATKAN HASIL BELAJAR SKI MENGGUNAKAN STRATEGI PEMBELAJARAN EXAMPLE NON EXAMPLE Hadiati, Hadiati
Edukatif Vol 1 No 1 (2023)
Publisher : CV Edu Tech Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65311/je.v1i1.78

Abstract

Penelitian ini menggunakan metode example non example dalam pelaksanaannya, penelitian ini dilakukan di kelas II mengenai pelajaran SKI yang berjumlah 17 orang siswa. Penelitian ini bertujuan untuk meningkatkan hasil belajar peserta didik. Peneliti an ini dilakukan II siklus, yang terbagi atas prasiklus, siklus I, dan siklus II. Pada minggu pertama dilaksanakan prasiklus peserta didik yang berhasil mencapai KKM (75) hanya 8 anak dan 9 anak tidak mencapai KKM. Hari kedua dilaksanakan siklus I, peserta didik yang mencaapai KKM berjumlah 12 anak dan 5 anak tidak mencapai KKM. Dari hasil belajar pada siklus I, terlihat bahwa adanya peningkatan hasil belajar peserta didik bila dibandingkan pada prasiklus. Hari ke 3 dilaksanakan siklus II, anak yang berhasil mencapai KKM berjumlah 15 anak dan peserta didik yang tidak mencapai KKM berjumlah 2 anak. Dari kegiatan pembelajaran prasiklus, siklus I, dan siklus II telah terjadi peningkatan hasil belajar peserta didik, dimana jumlah peserta didik yang mencapai KKM terus bertambah mulai dari prasiklus,siklus I dan siklus II. Dengan demikian, dapat disimpulkan bahwa penerapan metode example non example dapat meningkatkan hasil belajar peserta didik.
Co-Authors Abdul Samad Alisha, Fathia Bambang Hermanto Chotijah Fanaqi Dahlia Dahlia Dirasful, Zetriwan Firmansyah Firmansyah Gosal, Gabrielle Valentine Hermawanti, Fritda Ilhami, Azriel Noer Irsan Maulana Kusuma, Anang Mediana Handayani Mohammad Firmansyah Nur Alim Djalil Rasul, Najmuddin Ridian Gusdiana Sarifudin, Impron Yuniawati, Yuyun Yunita Sari Zalfa Fadhilah Rizqiadni