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All Journal Jurnal Ekonomi dan Pendidikan AGRIEKONOMIKA Media Wisata Jurnal Abdi Masyarakat Indonesia Empowerment: Jurnal Pengabdian Masyarakat BULLET : Jurnal Multidisiplin Ilmu Salus Publica
Mamengko, Rullyana Puspitaningrum
Universitas Negeri Yogyakarta
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Pengelolaan Pariwisata Bahari berbasis Community-Based Tourism dalam Peningkatan Ekonomi Masyarakat Pesisir Mamengko, Rullyana Puspitaningrum; Kuntari, Erlina Daru
JURNAL MEDIA WISATA: Wahana Informasi Pariwisata Vol 18, No 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36276/mws.v18i1.322

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui pentingnya pengelolaan pariwisata bahari berbasis pemberdayaan masyarakat (Community-Based Tourism) dalam meningkatkan pendapatan ekonomi masyarakat pesisir di wilayah pesisir Pantai Utara Jawa Tengah. Penelitian ini dibiayai oleh Direktorat Riset dan Pengabdian Masyarakat (DRPM) Kementerian Riset, Teknologi, dan Pendidikan Tinggi. Penelitian ini merupakan penelitian deskriptif kualitatif dengan prosedur penelitian yaitu tahap deskripsi, tahap reduksi, dan tahap seleksi. Lokasi penelitian di wilayah pesisir Pantai Utara Jawa Tengah dengan responden yang dipilih secara acak. Hasil penelitian yang diperoleh yaitu adanya multiplayer effect pelibatan masyarakat dalam pengelolaan pariwisata bahari di wilayah pesisir yang meliputi pendapatan masyarakat meningkat, terserapnya tenaga kerja lokal, terbukanya ruang usaha bagi masyarakat lokal, terpeliharanya lingkungan sekitar, dan perbaikan amenitas pendukung lainnya
Pengelolaan Pariwisata Bahari berbasis Community-Based Tourism dalam Peningkatan Ekonomi Masyarakat Pesisir Rullyana Puspitaningrum Mamengko; Erlina Daru Kuntari
Media Wisata Vol. 18 No. 1 (2020): Media Wisata
Publisher : Sekolah Tinggi Pariwisata AMPTA Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (445.576 KB) | DOI: 10.36276/mws.v18i1.72

Abstract

This study aimed to determine the importance of community-based tourism management in increasing the economic income of coastal communities in the coastal areas of the North Coast of Central Java. This research was funded by the Directorate of Research and Community Service (DRPM) of the Ministry of Research, Technology and Higher Education. This research is a qualitative descriptive study with research procedures, namely the description stage, the reduction stage, and the selection stage. The research location is in the coastal area of the North Coast of Central Java with randomly selected respondents. The results obtained are the multiplayer effect of community involvement in marine tourism management in coastal areas, including increased community income, absorption of local workers, the opening of business space for local communities, maintaining the surrounding environment, and improving other supporting amenities.
Escalating UMKM Binaan Rumah Kreatif Sleman melalui Strategi Pemasaran dan Media Digital Rullyana Puspitaningrum Mamengko
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 2 (2022): Maret 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.838 KB) | DOI: 10.55983/empjcs.v1i2.88

Abstract

The results of the author's visit to the Rumah Kreatif Sleman (RKS) resulted in the initiation of collaboration between Universitas Negeri Yogyakarta and RKS. This collaboration is expected to improve the capabilities and skills of the MSME owners assisted by RKS in developing their businesses. From the results of interviews with RKS managers, it is known that there are still weaknesses of MSMEs in terms of consistency and maturity in planning marketing strategies that are oriented towards achieving maximum revenue and profit. In addition, these MSMEs are also still weak in terms of strategy and consistency in marketing through digital media. For this reason, the author provides training as a form of community service activity for MSMEs assisted by RKS through mastery revenue and marketing strategies using digital media. The service method carried out starts from the collaboration stage, the preparation stage, the activity implementation stage, and the evaluation stage. Evaluation is carried out in 2 (two) stages, namely (1) evaluation of activities, when training activities are carried out; and (2) final evaluation, at the end of the implementation of activities. MSMEs
Barriers Factor Analysis of Fish Consumption Behavior in the Special Region of Yogyakarta and Central Java Tony Wijaya; Farlianto Farlianto; Rullyana Puspitaningrum Mamengko
Agriekonomika Vol 11, No 1: April 2022
Publisher : Department of Agribusiness, Faculty of Agriculture, Universitas Trunojoyo Madura, Indonesi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/agriekonomika.v11i1.12993

Abstract

The low level of fish consumption is the initial phenomenon of this study. This study's general objective is to determine the grouping of factors inhibiting fish consumption and confirm the suitability of the factors. This type of research is a survey. Samples were taken by fulfilling the criteria of purchasing marine fish for family consumption, food processing, or cooking for daily family consumption. The selection of research sites with consideration of areas with fish low consumption levels in DIY and Centre of Java. This study involved 427 respondents from various regions in DIY-Centre of Java. Data analysis techniques in this study used factor analysis and Anova. Based on data analysis, it is known that there are six factors of barriers to fish consumption, namely family member preferences, processing methods, distribution and availability, myths and knowledge, cost or price, and tastes. The factors are then successfully reduced to three main factors, namely individual, food, and environment characteristics.
Upscaling Kemampuan Siswa/i untuk Menjadi Wirausahawan Sukses di Era Digital Agung Utama; Tony Wijaya; Winarno Winarno; Rullyana Puspitaningrum Mamengko
Empowerment: Jurnal Pengabdian Masyarakat Vol. 1 No. 6 (2022): NOVEMBER 2022
Publisher : Pusat Riset Manajemen dan Publikasi Ilmiah Serta Pengembangan Sumber Daya Manusia Sinergi Cendikia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55983/empjcs.v1i6.305

Abstract

The facts show that currently the ratio of acceptance of vocational graduates in the industry is still quite low. This is due to the large gap between the skills taught in university and the needs of the industry. For this reason, the Directorate General of Higher Education is promoting the Vocational High School Revitalization program. Yogyakarta State University which has the obligation to organize Community Service as one of the Tri Dharma College welcomes the program and cooperates with SMK Negeri 4 Yogyakarta. The focus of this service is to improve the skills of students at SMK Negeri 4 Yogyakarta to become entrepreneurs in the digitalization era. For this reason, the author provides training on Positive Mental in Entrepreneurship, Basic Business Marketing, Basic Business Finance, and Content Marketing. The stages of this service activity are carried out through four stages, namely the collaboration stage, the preparation stage, the training implementation stage, and the activity evaluation stage. Evaluation is carried out in two ways, namely (1) evaluation of activities, this is when training activities are carried out; and (2) final evaluation, this is at the end of program implementation.
Optimalisasi Website Museum Tani Jawa Indonesia berbasis QR Code dan Bilingual Website Guna Perluasan Pangsa Pasar Wisatawan di Provinsi Daerah Istimewa Yogyakarta Sutirman Sutirman; Rullyana Puspitaningrum Mamengko; Ariadie Chandra Nugraha
Jurnal Abdi Masyarakat Indonesia Vol 3 No 1 (2023): JAMSI - Januari 2023
Publisher : CV Firmos

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54082/jamsi.587

Abstract

Museum Tani Jawa Indonesia yang terletak di Desa Wisata Kebonagung, Provinsi D.I. Yogyakarta memiliki banyak koleksi bersejarah yang sarat dengan nilai-nilai kejuangan petani. Potensi yang dimiliki oleh museum ini beserta desa wisata Kebonagung masih belum optimal. Pemasarannya masih belum terintegrasi, jangkauan pangsa pasarnya masih terbatas, dan belum memanfaatkan teknologi informasi secara optimal. Tujuan dari pelaksanaan pengabdian pada masyarakat ini adalah: (1) untuk memudahkan wisatawan dalam mengakses informasi pada setiap benda koleksi di dalam museum melalui media yang aplikatif dan user friendly sesuai dengan perkembangan teknologi masa kini; (2) membantu Museum Tani Jawa Indonesia dan desa wisata Kebonagung mengembangkan jangkauan pangsa pasarnya melalui website bilingual, pengoptimalan content dalam website, kreatifitas paket wisata, dan perluasan kerjasama dengan online travel agent. Kegiatan ini dilengkapi dengan pelatihan pembuatan paket wisata yang menarik dan kreatif serta pelatihan pembuatan akun OTA (Online Travel Agent) beserta pengelolaannya, kemudian diakhiri dengan penyelenggaraan Forum Group Discussion (FGD) yang dihadiri oleh seluruh pengelola museum dan desa wisata. Tahapan dari kegiatan ini yaitu: kerjasama, persiapan, pelaksanaan pengabdian, dan evaluasi. Hasil pengabdian ini diharapkan dapat memperluas pangsa pasar wisatawan, meningkatkan minat berkunjung wisatawan, memperbanyak jumlah kunjungan wisatawan, yang pada akhirnya meningkatkan pendapatan masyarakat lokal Kebonagung dan pemerintah daerah setempat.
Kajian Perancangan Model Pendampingan Perekonomian Masyarakat Desa Sentra Industri Batik Menggunakan Pendekatan Inkubasi Bisnis Dinar Ari Prasetyo; Rullyana Puspitaningrum Mamengko
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 03 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

One of the National Priorities developed by the Indonesian Republic Government through the second phase of the Nawacita Program is to change the development priorities that were previously centered in urban areas and switch to development in rural and outer areas. This study was carried out for optimizing government policies in developing the village economy through several programs and financial incentives village (dana desa) so that it can provide maximum benefits for the welfare of the village community. This study designed an empowerment model of economic assistance for rural communities with case studies in batik industrial center village (in Gulurejo Village, Lendah, Kulon Progo). Implementation of this model is not only suitable for batik industrial center villages but also can be used for villages with economic potential through handicraft industry centers such as batik, apparel, leather, wood, paper, metal, and furniture. The result of this study is the adaptation of the business incubation model for the design of the empowerment model of economic assistance for the Village Community Center for the batik industrial center villages where there is three main activity in a business incubation model: Pre-Incubation, Main-Incubation, and After-Incubation. In its adaptation of the Economic Assistance Model for the Village Community Center for the Batik Industry, three main stages in this model are the preparation stage for one month, the implementation stage for about 6 months, and the post-stage implementation with one month period. In the preparation stage, there are several activities carried out including socialization, survey and mapping, recruitment, selection, and dissemination of preparation results. The implementation phase consists of training management/business with online and offline methods. The post-assistance stage is monitoring and evaluation, expanding networking, business scale up, and digitization
Marketing and Finance Management Training for Micro Small and Medium Enterprises Instructions for Sleman Creative House Anis Okta Cahyaningrum; Agung Utama; Tony Wijaya; W Winarno; Rullyana P. Mamengko
Salus Publica: Journal of Community Service Vol. 1 No. 1 (2023): April 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v1i1.52

Abstract

The purpose of this community service is to give members of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House an introduction to management. The Sleman Regency Industry and Trade Office established the Sleman Creative House as a platform to help Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sleman region. PPM tasks are completed online through Zoom. 44 participants make up the targeted audiences, who are Micro, Small and Medium-Sized Businesses (MSMEs) under the Sleman Creative House. The activity was conducted by first delivering the content, then having a group discussion about the challenges the training participants encountered running their businesses. Financial management, social media-based digital marketing management, and turnover mastery are covered in the management introduction. The pre-test, process evaluation, and post-training using the post-test provide evidence of the success of the implementation of MSME training. PPM activities went off without a hitch. The program was enthusiastically followed by the participants throughout. The introduction of marketing and financial management is anticipated to be able to enhance the skills of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House, which have a variety of companies including catering, batik, souvenirs, tourist transportation, and homestays.
PERAN KETERLIBATAN MULTI-STAKEHOLDER PENTA-HELIX DALAM PENGEMBANGAN BISNIS USAHA MIKRO KECIL DAN MENENGAH DI SEKTOR PARIWISATA Rullyana Puspitaningrum Mamengko
Jurnal Ekonomi dan Pendidikan Vol 20, No 1 (2023)
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/jep.v20i1.55524

Abstract

Penelitian ini bertujuan untuk mengetahui peran keterlibatan multi-stakeholder penta-helix yang meliputi sektor pemerintah, akademisi, swasta, komunitas, dan media dalam pengembangan bisnis Usaha Mikro Kecil dan Menengah (UMKM) di sektor pariwisata. Metode yang digunakan dalam penelitian ini adalah desain penelitian kualitatif dengan pendekatan grounded theory. Teknik pengumpulan data melalui convenience sampling yang dilakukan melalui observasi, open questionnaire, in-dept interview, dan dokumentasi. Teknik validitas dilakukan melalui triangulasi sumber. Analisis data kuantitatif deskriptif melalui pengkodingan data, penyusunan tabulasi data, dan analisis deskriptif. Sedangkan teknik analisis data kualitatif menggunakan reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi. Hasil akhir dari penelitian ini diketahui bahwa peran stakeholder terbanyak didominasi oleh Komunitas sebesar 27%, Pemerintah sebesar 25%, Swasta sebesar 19%, Media sebesar 19%, dan Akademisi sebesar 10%. Studi ini menunjukkan bahwa memiliki kerjasama dengan multi-stakeholder penta-helix membawa peningkatan dalam pengembangan usaha UMKM di sektor pariwisata, sebaliknya semakin sedikit keterlibatan multi-stakeholder penta-helix pada UMKM pariwisata akan membuat usaha UMKM tersebut menjadi sulit berkembang.
Co-Authors Agung Utama Aminuyati Anis Okta Cahyaningrum Ariadie Chandra Nugraha Dinar Ari Prasetyo Erlina Daru Kuntari Kuntari, Erlina Daru Sutirman Sutirman Tony Wijaya W Winarno Winarno Winarno