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All Journal ProBank: Jurnal Ekonomi dan Perbankan Management Analysis Journal Al-Kharaj: Journal of Islamic Economic and Business Enrichment : Journal of Management Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Jurnal Multidisiplin West Science Jurnal Ekonomi dan Kewirausahaan West Science Salus Publica
Anis Okta Cahyaningrum
Universitas Negeri Yogyakarta
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Environmental Science Public Health Social Sciences Other

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Pengaruh Promosi Price dan Non Price Pada Loyalitas Konsumen Generasi Milenial Anis Okta Cahyaningrum
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 5 No. 3 (2022): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Juni 2022
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.727 KB) | DOI: 10.31842/jurnalinobis.v5i3.238

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh personalisasi pada loyalitas; untuk mengetahui pengaruh manfaat yang diperoleh konsumen pada loyalitas; untuk mengetahui pengaruh sikap terhadap iklan pada loyalitas; untuk mengetahui generasi milenial memiliki sikap yang lebih positif terhadap iklan price promotion dibandingkan sikap terhadap iklan non price promotion. Peneliti memilih generasi milenial (berusia antara 18-38 tahun) yang mengetahui Tokopedia untuk partisipannya dimana sebanyak 71 orang untuk pre test dan 63 orang untuk studi utama. Alat pengumpulan data yang digunakan ialah kuesioner. Desain penelitian ini adalah eksperimen. Alat analisis data menggunakan SPSS (Statistical Package for the Social Sciences) Statistics 22. Hasil dari penelitian ini menunjukkan bahwa personalisasi tidak berpengaruh pada loyalitas; manfaat yang diperoleh konsumen berpengaruh positif pada loyalitas; sikap terhadap iklan berpengaruh positif terhadap loyalitas; tidak ada perbedaan antara generasi milenial memiliki sikap yang lebih positif terhadap iklan price promotion dibandingkan sikap terhadap iklan non price promotion sebagai daya tarik iklan online.
Intrinsic and Extrinsic Motivation in Knowledge Sharing Gustina, Adin; Indartono, Setyabudi; Darmawati, Arum; Cahyaningrum, Anis Okta
Management Analysis Journal Vol 11 No 2 (2022): Management Analysis Journal
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/maj.v11i2.58086

Abstract

Knowledge sharing is vital in the formation of organizational competitive advantage. This study examine the role of motivation in knowledge sharing. Motivation in this study is divided into two, namely intrinsic motivation and extrinsic motivation. Both mechanisms are explained through Self Determination Theory and Theory Reason Action . Knowledge sharing intention is used to explain the mechanism of motivational influence on knowledge sharing. The results of hypothesis testing indicate that intrinsic motivation has a positive effect on knowledge sharing behavior mediated by knowledge sharing intentions, while extrinsic motivation has no effect on knowledge sharing behavior.
Influence of Brand Image, Product Design, and Celebrity Endorsement Zarkasi Zarkasi; Rian Ardianto; Ferdinandus Sampe; Anis Okta Cahyaningrum
Al-Kharaj: Journal of Islamic Economic and Business Vol 5, No 1 (2023)
Publisher : IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (430.89 KB) | DOI: 10.24256/kharaj.v5i1.3644

Abstract

This study aims to determine the effect of brand image, product design, and celebrity endorsement on the repurchase intention of consumers of soccer shoes. The object of this research is the consumer of soccer shoes in Pangandaran Regency. The sampling method of this study was an accidental sampling technique with 97 respondents. The data analysis technique was the multiple linear regression analysis with the SPSS program. The results showed that brand image has no significant effect on repurchase intention. Meanwhile, product design and celebrity endorsements have a positive effect on repurchase intention.
STRATEGI PEMASARAN MELALUI RE-DESIGN KEMASAN SEBAGAI UPAYA PENGEMBANGAN USAHA DAN DAYA SAING UKM BAKPIA ISTU PASCA COVID-19 Agung Utama; Anita Mustikasari; Anis Okta Cahyaningrum; Arya Sony
Prosiding Seminar Nasional Pengabdian Kepada Masyarakat Vol 3 (2022): PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT - SNPPM2022
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Negeri Jakarta

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Abstract

Abstract Bakpia Istu SMEs is a business that produces bakpia in Yogyakarta. Bakpia Istu has a sales motto which is to always provide fresh bakpia to consumers, therefore bakpia production is still carried out every day despite the Covid-19 pandemic. Currently, the marketing process has started to use social media such as Instagram in addition to its offline store and is also a member of Go-food merchants, but it is still not optimal, especially in terms of product branding. Bakpia Istu is still far from attracting consumers. The role of packaging in the eyes of consumers will be able to increase or decrease sales of a product, because actually an attractive packaging appearance will give a distinct impression to consumers in determining their decision to buy or not to buy a product. Therefore, this service activity provides good knowledge and design for bakpia packaging using the Quality Function Deployment (QFD) technique. The benefit of this program is the realization of attractive and eye-catching packaging designs for Bakpia Istu SMEs. Abstrak UMKM Bakpia Istu merupakan usaha yang memproduksi bakpia yang berada di Yogyakarta. Hingga saat ini Bakpia Istu mempunyai motto penjualan yaitu selalu menyediakan bakpia yang selalu fresh kepada konsumen, oleh karenanya produksi bakpia tetap dilakukan setiap harinya meskipun dalam keadaan pandemic covid-19. Saat ini proses pemasarannya sudah mulai menggunakan sosial media seperti instagram selain toko offlinenya dan juga tergabung dalam merchant di Go-food namun masih kurang optimal terlebih dalam hal branding produk. Bakpia Istu terbilang masih jauh dari kata menarik konsumen. Peran kemasan dimata konsumen akan dapat meningkatkan atau menurunkan penjualan sebuah produk, karena sesungguhnya tampilan kemasan yang menarik akan memberi kesan tersendiri bagi para konsumen dalam menentukan keputusannya untuk membeli atau tidak membeli suatu produk. Oleh karenanya, kegiatan pengabdian ini memberikan pengetahuan dan desain yang baik untuk kemasan bakpia menggunakan teknik Quality Function Deployment (QFD). Manfaat dari program ini adalah terwujudnya desain kemasan yang menarik dan eyecatching bagi UMKM Bakpia Istu.
Peningkatan Daya Saing UMKM melalui Social Capital Kiki Farida Ferine; Ahmad Zaki; Anis Okta Cahyaningrum; Fioletta Papilaya; Egidius Fkun
Jurnal Multidisiplin West Science Vol 2 No 02 (2023): Jurnal Multidisiplin West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (433.86 KB) | DOI: 10.58812/jmws.v2i02.230

Abstract

Persaingan bisnis nasional dan internasional dilaporkan dalam keadaan kompetitif. Setiap perusahaan dan bisnsi berjuang mencapai keunggulan kompetitif untuk keberlanjutan usaha. Persaingan sifatnya abadi, pemanfaatan sumber daya berdasarkan theory Resources Based View dimana modal sosial bisa dimanfaatkan sebagai sumber daya strategis dan potensial. Tujuan penelitian ini untuk berkontribusi peran modal sosial dalam keberlanjutan UMKM. Metode penelitian ini adalah survey dengan pendekatan kuantitatif. Sampel penelitian 70 wirausaha industri kuliner di Kabupaten Sukabumi dengan teknik quota sampling. Hasil Penelitian menunjukan bahwa modal sosial berpengaruh positif dan signifikan terhadap keunggulan bersaing berkelanjutan. UMKM industri kuliner di Kabupaten Sukabumi mampu menciptakan keunggulan keberlanjutan, hanya tidak merata.
Improving knowledge sharing through intrinsic motivation in the integration of self determination theory and theory of reason for action Anis Okta Cahyaningrum
Enrichment : Journal of Management Vol. 13 No. 1 (2023): April: Management Science And Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/enrichment.v13i1.1219

Abstract

One source of an organization's competitive advantage is knowledge. Knowledge plays an important role in innovation and performance in organizations in previous studies. The purpose of this study is to investigate the influence of motivation in information sharing. This research is motivated by intrinsic factors (the joy of helping others). The Self Determination Theoty and Theory of Reason Action describe the mechanism. In order to describe the method by which motivation influences information sharing, knowledge sharing intents are utilized. The findings of testing the hypothesis indicate that intrinsic desire positively influences information sharing behavior and that knowledge sharing intentions are fully regulated.
Regulatory Environmental Impact, Contract Law, Intellectual Property Rights, and Taxation of Entrepreneurial Activities in Bandung City Anis Okta Cahyaningrum; Riko Mersandro Permana; Arief Yanto Rukmana; Suroso Suroso; Fachrurazi Fachrurazi
Jurnal Ekonomi dan Kewirausahaan West Science Vol 1 No 02 (2023): Jurnal Ekonomi dan Kewirausahaan West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (400.78 KB) | DOI: 10.58812/jekws.v1i02.250

Abstract

This study investigates the regulatory environment impacting entrepreneurial activities in Bandung City, focusing on environmental impact, contract law, intellectual property rights, and taxation. The study employs a mixed-methods approach, including a survey of 100 entrepreneurs and interviews with key stakeholders. The results indicate that entrepreneurs in Bandung City face significant challenges in complying with environmental impact regulations, protecting their intellectual property rights, and navigating the complex tax system.These challenges can significantly impact the success of entrepreneurial activities and discourage entrepreneurship in the region. The study identifies several strategies for supporting entrepreneurial activities in Bandung City, including improving the clarity and consistency of regulations, enhancing awareness and understanding of intellectual property rights, and simplifying the tax system. Policymakers could also explore other strategies, such as providing training and support for entrepreneurs on regulatory compliance and intellectual property management. The study highlights the need for policymakers to balance the benefits of regulation with the potential burdens on entrepreneurial activities and adopt a more entrepreneurial mindset in designing policies that support innovation and economic growth.
Marketing and Finance Management Training for Micro Small and Medium Enterprises Instructions for Sleman Creative House Anis Okta Cahyaningrum; Agung Utama; Tony Wijaya; W Winarno; Rullyana P. Mamengko
Salus Publica: Journal of Community Service Vol. 1 No. 1 (2023): April 2023
Publisher : CV. Media Digital Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58905/saluspublica.v1i1.52

Abstract

The purpose of this community service is to give members of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House an introduction to management. The Sleman Regency Industry and Trade Office established the Sleman Creative House as a platform to help Micro, Small, and Medium-Sized Businesses (MSMEs) in the Sleman region. PPM tasks are completed online through Zoom. 44 participants make up the targeted audiences, who are Micro, Small and Medium-Sized Businesses (MSMEs) under the Sleman Creative House. The activity was conducted by first delivering the content, then having a group discussion about the challenges the training participants encountered running their businesses. Financial management, social media-based digital marketing management, and turnover mastery are covered in the management introduction. The pre-test, process evaluation, and post-training using the post-test provide evidence of the success of the implementation of MSME training. PPM activities went off without a hitch. The program was enthusiastically followed by the participants throughout. The introduction of marketing and financial management is anticipated to be able to enhance the skills of Micro, Small and Medium Businesses (MSMEs) under the Sleman Creative House, which have a variety of companies including catering, batik, souvenirs, tourist transportation, and homestays.
Historical Study Of Promotion Philosophy In Marketing Kajian Historis Filosofi Promosi Dalam Pemasaran Cahyaningrum, Anis Okta; Harsono, Mugi
ProBank Vol 8, No 1 (2023)
Publisher : STIE AUB Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36587/probank.v8i1.1447

Abstract

Promosi dalam pemasaran sering dipandang sebagai hal yang krusial yang berhubungan dengan harapan dari produsen atau distributor terkait dengan kenaikan angka penjualan. Promosi berasal dari bahasa Latin “Promovere” yang berarti "bergerak maju" atau “mendorong maju” atau “memajukan suatu gagasan”. Dalam Kamus Besar Bahasa Indonesia (KBBI), definisi dari promosi adalah perkenalan dalam rangka memajukan usaha, dagang, dan sebagainya.  Oleh karena itu juga dipperlukan adanya sebuah kajian historis filosofi dari promosi dalam pemasaran dari dimensi ontologi, epistimologi dan aksiologi kemudian dilanjutkan dengan pembahasan perkembangan promosi di era digital.
Co-Authors Agung Utama Ahmad Zaki Anita Mustikasari Arief Yanto Rukmana Arum Darmawati Arya Sony Egidius Fkun Fachrurazi Ferdinandus Sampe Fioletta Papilaya Gustina, Adin Kiki Farida Ferine Mamengko, Rullyana Puspitaningrum Mugi Harsono Rian Ardianto Riko Mersandro Permana Setyabudi Indartono Suroso Suroso Tony Wijaya W Winarno Zarkasi Zarkasi