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All Journal PAPALELE : Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan HIRONO : Jurnal Pengabdian Masyarakat Balobe: Jurnal Pengabdian Masyarakat
Wattimury, Margie
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Economics, Econometrics & Finance Education Environmental Science Social Sciences Veterinary Other

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EFISIENSI DAN KEBERLANJUTAN USAHA PURSE SEINE DI KABUPATEN MALUKU TENGAH DAN KOTA AMBON Wattimury, Margie
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 3 No 1 (2019): PAPALELE (Jurnal Sosial Ekonomi Perikanan dan Kelautan)
Publisher : Program Studi Agrobisnis Perikanan, Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.492 KB) | DOI: 10.30598/papalele.2019.3.1.38

Abstract

The level of purse seine business income is determined by the efficient allocation of resources for alternative capture fisheries activities. If resources are not used efficiently, there will be unexploited potential to increase income and create surpluses. Conversely, if resources are allocated efficiently, additional capture fisheries can be obtained through growth-oriented development efforts. Therefore, it is important to identify the efficient use of resources to determine the existence of purse seine fisheries. The results show that the estimated technical efficiency of the catch with SPF (Stochastic Production Frontier) analysis for purse seine fisheries in Central Maluku Regency and Ambon was influenced by the length and width of fishing gear, number of fishermen, amount of investment value and time of capture operations. The minimum value of catch technical efficiency is 0.10 and the maximum is 0.99 with an average 0.48. Factors influencing the technical inefficiency of fishing are the experience of captain and the education level of fishermen. Purse seine fishery business in Central Maluku Regency and Ambon City is feasible to be developed, showing by NPV value Rp. 30,514,684 / year, IRR 23.97% and B / C ratio 5.85. The average return on investment (PP) based on the analysis is 2.16 years, with BEP price Rp. 6,606 and BEP production 3,765 kgs. The main priorities of purse seine fisheries development policy strategy in Central Maluku Regency and Ambon are the development of assistance to fishing groups, the development of appropriate technology to handle catches, increase fisheries production, and infrastructures development.
PENETAPAN HARGA JUAL IKAN SEGAR DIKOTA AMBON Apituley, Yolanda M. T. N; Soukotta, Lilian M; Wattimury, Margie
Balobe: Jurnal Pengabdian Masyarakat Vol 2 No 2 (2023): Balobe: Jurnal Pengabdian Masyarakat
Publisher : Pattimura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/balobe.2.2.60-66

Abstract

One of the objectives of pricing is to achieve stable prices that do not easily rise and fall. With fixed and stable prices, we can avoid potential price wars. This price war can occur when there is a decrease in demand. Product prices are forced down in order to attract buyers. Pricing is influenced by Internal Factors and External Factors. Internal factors include the company's marketing objectives, costs, marketing mix strategies, and pricing methods. Meanwhile, external factors include the nature of the market and demand, competition, and other environmental elements. Selling price is an important thing that is of concern to producers in smoked fish marketing because it will determine the profits obtained for business continuity (Tjiptono, 2015). To achieve a profit desired by producers, one of the ways that needs to be done to attract consumer interest is to determine the selling price of the product appropriately (Waryanto and Nasrulloh, 2014). This is because the price level set will affect the quantity of products sold, because from the consumer's point of view the price is an indicator of the benefits obtained. Fish is one of the fishery products that is easily rotten and requires extra tight handling, so that the quality of the product can be maintained and the price to be offered can be adjusted to existing conditions. Fresh fish is fish that has characteristics including prominent eyes, red gills, complete scales, chewy meat, fresh aroma, and solid tail.
ADAPTASI RUMAH TANGGA NELAYAN PULAU HARUKU TERHADAP DAMPAK PERUBAHAN IKLIM (STUDI KASUS DI NEGERI HULALIU DAN ABORU) Ruban, Angela; Wattimury, Margie
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 8 No 2 (2024): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/papalele.2024.8.2.189

Abstract

The dependence of fisher households on fisheries resources is highly affected by climate change, therefore fishermen must be adaptive to all changes. Adaptation to climate change generally varies according to the potential owned and the ability of fishermen and the government. This study aims to determine the adaptation activities carried out by fishermen households in Negeri Hulaliu and Negeri Aboru of Central Maluku Regency due to climate change in the economic aspect. Primary data was obtained from interviews with 17 fishing households of Hulaliu Village and 14 fishing households of Aboru Village. Secondary data were obtained from various related agencies and scientific literature related to this research. Data analysis was conducted using descriptive qualitative analysis to determine the types of adaptation activities carried out and quantitative analysis to analyse the amount of income earned. The results showed that adaptation efforts to climate change made by fishermen to continue to earn income when they cannot carry out fishing activities are by utilising agricultural potential. entrepreneurship and cattle. Income from fishing is known in Hulaliu Village at IDR 5.333.733/month and Aboru Village at IDR 4.454.466/month, while income from farming is IDR 925.000/month, entrepreneurship is IDR 500.000/month, and farming is IDR 800.000/month in Hulaliu Village, in Aboru Village it is known that farming is IDR 1.100.000/month, entrepreneurship is IDR 700.000/month, and farming is IDR 200.000/month.
IDENTIFIKASI BAURAN PEMASARAN DIGITAL DALAM MENINGKATKAN PENJUALAN BRAND SAMBAL CUMI AMBON Wattimury, Margie; Apituley, Yolanda MTN; Ruban, Angela; Ulviana, Ulviana
PAPALELE (Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan) Vol 10 No 1 (2026): PAPALELE: Jurnal Penelitian Sosial Ekonomi Perikanan dan Kelautan
Publisher : Universitas Pattimura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30598/10.30598/papalele.2026.10.1.30

Abstract

Penelitian ini bertujuan untuk mengidentifikasi dan mendeskripsikan implementasi bauran pemasaran (meliputi produk, harga, promosi, tempat, orang, proses, dan bukti fisik) digital yang diterapkan oleh Brand Sambal Cumi Ambon. Narasumber utama yang dipilih sebagai sampel adalah pemilik/manajer Brand dan/atau staf yang secara langsung terlibat dalam pengelolaan pemasaran digital dengan menggunakan metode Non-Probability Sampling dengan teknik Purposive Sampling. Karakteristik responden yang dianalisis meliputi umur dan pendidikan , sehingga dapat memberikan gambaran demografis yang turut memengaruhi persepsi terhadap kualitas layanan dan kepuasan yang dirasakan. Identifikasi bauran pemasaran yang telah terverifikasi, meliputi kualitas produk, harga, tempat, promosi, orang, proses, dan bukti fisik. Hasil analisis menunjukkan bahwa Brand Sambal Cumi Ambon telah secara efektif mengimplementasikan bauran pemasaran digital (7P) melalui strategi produk yang ekonomis namun berkualitas, penetapan harga kompetitif, promosi aktif di Instagram dan TikTok (termasuk kolaborasi influencer), distribusi hibrida via platform digital dan booth fisik, pelayanan pelanggan responsif oleh pemilik, proses pemesanan efisien, serta pemanfaatan ulasan dan visual produk sebagai bukti fisik digital. Implementasi ini telah berkontribusi signifikan dalam meningkatkan penjualan dan brand awareness sejak awal operasi. Namun, Brand menghadapi kendala utama pada keterbatasan sumber daya manusia dan tantangan logistik pengiriman.
STRATEGI PEMASARAN HASIL PERIKANAN DI NEGERI HUKURILA KECAMATAN LEITIMUR SELATAN KOTA AMBON Wattimury, Margie; Bawole, Dionisius; Apituley, Yolanda M. T.; Pattimukay, Kesya; Snall, Dealistra
HIRONO : Jurnal Pengabdian Masyarakat Vol 6 No 1 (2026): April 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat Universitas Hein Namotemo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55984/hirono.v6i1.262

Abstract

The extension activities carried out in Hukurila Village, South Leitimur Sub-district, Ambon City, aimed to improve fishermen’s knowledge and skills regarding marketing strategies for fishery products in Hukurila Village, in order to resolve the marketing issues faced by the fishermen’s group. The methods employed included extension sessions, focus group discussions (FGDs) and evaluations to ensure the programme’s sustainability. The results of the evaluation of the outreach activities indicate that this Community Service (PkM) initiative has successfully enhanced fishermen’s knowledge and capabilities in marketing fishery products. Furthermore, the results of the FGDs indicate that marketing development efforts through the diversification of processed products, the utilisation of digital technology, and collaboration with the government and relevant institutions will present significant opportunities for strengthening fishermen’s capacity and improving supporting facilities. This will enable more efficient marketing of fishery products, enhance competitiveness, and expand markets, thereby supporting the welfare of the community in Hukurila
Co-Authors Angela Ruban, Angela Apituley, Yolanda M. T. Apituley, Yolanda M. T. N Bawole, Dionisius Kesya Pattimukay, Kesya Snall, Dealistra Soukotta, Lilian M Ulviana, Ulviana Yolanda M.T.N Apituley