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All Journal AGRIMOR Juripol JASc (Journal of Agribusiness Sciences) AGRINESIA: Jurnal Ilmiah Agribisnis Agriprimatech Jurnal Agriuma Jurnal Pengabdian UNDIKMA Jurnal Agrilink : Kajian Agribisnis dan Rumpun Ilmu Sosiologi Pertanian (Edisi Elektronik) Jurnal Research Ilmu Pertanian
nasution, myrna pratiwi
Universitas Prima Indonesia
Religion Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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Journal : AGRIMOR

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Analisis Sikap dan Kepuasan Petani dalam Menggunakan Benih Kelapa Sawit (Elaeis guineensis) Bersertifikat di Kabupaten Labuhan Batu Utara Myrna Pratiwi Nasution; Laura Juita Pinem
AGRIMOR Vol 5 No 3 (2020): AGRIMOR - July 2020
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v5i3.856

Abstract

Palm oil farming productivity is largely determinate by seed quality. The growing importance of the use of good quality seed to palm oil production encourages farmer to be more critical in choosing variety of palm oil seed. Attitude dan satisfaction of farmer in using certified palm oil seed is important to understand what the farmer want in farming activities. This research is designed to observe it. The attitudes of farmers were analyzed using fishbein multiatribut approach while customers satisfied using Important Performance Analysis (IPA) and Customer Satisfied Index (CSI). Based on this research, attributes that affect farmers in using certified seed palm oil are production potential, seed endurance, plant age, seed viability, efficient in use fertilizers, variety, seed size, seed certified label, seed price, fresh fruit bunch price, seed location, seed availability, ease of selling fresh bunch price, and shop promotion. Fishbein multivariate analysis show that neutral attitudes on certified palm oil seed (76 percent). While result CSI on certified palm oil seed are satisfied 70.04 percent farmers.
Analisis Preferensi Petani Kelapa Sawit dalam Membeli Bibit Kelapa Sawit Bersertifikat di Kabupaten Batu Bara Myrna Pratiwi Nasution; Putri Sina Br Tarigan
AGRIMOR Vol 6 No 1 (2021): AGRIMOR - January 2021
Publisher : Fakultas Pertanian, Universitas Timor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32938/ag.v6i1.1165

Abstract

There are several factors that cause farmers to be less aware of the importance of the quality and productivity of oil palm plants, including lack of information and publications, lack of socialization on the use of quality seeds and limited farmer capital. From the producer side, in Indonesia there are several companies that produce certified oil palm seeds at various prices. This company offers seed prices starting from sprouts, 3 month old seeds and seeds more than 9 months old. The large number of certified seedlings offered has made the position of competition between brands to be tighter, which has prompted producers to continue to make good business strategies so that their products in the market can be accepted by consumers, especially palm oil entrepreneurs. The purpose of this study was to analyze the combination of certified seed products, product combination attributes, and farmers' preferences for the use of certified oil palm seeds. The data obtained during the study were processed using conjoint analysis. Research data were taken from 100 farmer respondents. The results of the research on the preferences of certified seed farmers that are very popular are certified seeds with attributes of type Dumpy from PPKS, 3 months old seeds, price range around Rp. 15.000, getting promotion from seed producers by 25%, very easy access to certified seeds, and it can be planted on surging land types. Farmer's Preference in buying oil palm seeds choose seed price as the most preferred attribute when purchasing certified seeds in Batu Bara District.
Co-Authors ANDRE WARDANA Apriliyani, Kiki Fauzi Ahmad Muda Hutasuhut, Ahmad Luthfi Irni, Julaili muhammad sahnan Nur Ainun Pinem, Laura Juita Purba, Lasmaida Veronica Putri Sina Br Tarigan Riskyani Robert Tua Siregar sastro juanda sinaga SEMBIRING, DANIEL Syaifuddin Syaifuddin