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All Journal Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS)
Rena Mariani, Ni Wayan
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences

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PENGARUH VIRAL MARKETING DALAM TIKTOK TERHADAP MINAT BERKUNJUNG KE ALAM CALDERA KINTAMANI, BALI Lidya Sari, Marcella; Rena Mariani, Ni Wayan; Ayu Sulasmini, Ni Made
Berajah Journal Vol. 4 No. 3 (2024): Berajah Journal
Publisher : CV. Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/bj.v4i3.366

Abstract

Viral marketing is a marketing strategy that is currently widely used. The existence of social media supports the viral marketing strategy to become a effective marketing strategy for introducing a new product to potential customers. This strategy is said to be effective because at low costs it can reach a wider market. This study aims to examine how viral marketing influences the interest in visiting. The independent variable in this study is viral marketing, and the dependent variable is the interest in visiting. Respondents in this study were TikTok users who had seen content about the Kintamani Bali Caldera Nature. The sample was determined using Slovin's formula with a total of 100 respondents. The data collection technique used a questionnaire. The data analysis techniques in this study include descriptive statistical analysis, simple linear analysis, validity and reliability tests, and hypothesis testing using SPSS version 25. The results of the study show that viral marketing has a positive and significant effect on the interest in visiting, with the T-test result of sig. value 0.003 < 0.05. The coefficient of determination shows 84%, meaning that the influence of viral marketing on the interest in visiting is 84%.
TOURISM AREA LIFE CYCLE (TALC) SEBAGAI STRATEGI PENGEMBANGAN DESA WISATA BERKELANJUTAN DI KABUPATEN BADUNG-BALI Darsana, I Made; Suwita Yanti, Ayu; Rena Mariani, Ni Wayan
SIBATIK JOURNAL: Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Vol. 4 No. 4 (2025)
Publisher : Penerbit Lafadz Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sibatik.v4i4.2663

Abstract

Village-based tourism has become a sustainable development strategy that contributes to the well-being of local communities through the optimization of natural and cultural potential. Tourist villages in Bali, particularly in Badung Regency, possess significant potential to be developed as attractive tourism destinations due to their cultural characteristics and natural beauty. However, without proper planning, uncontrolled tourism growth may lead to risks such as over-tourism, environmental degradation, and economic imbalance. This study employs the Tourism Area Life Cycle (TALC) approach as an analytical framework for planning the development of tourist villages in Badung, Bali. TALC allows for the identification of the stages of tourism destination development, enabling the implementation of tailored strategies to promote sustainable growth. This study adopts a descriptive qualitative method, utilizing data collection techniques such as in-depth interviews, observations, and literature reviews. The findings indicate that tourist villages in Badung are currently in the involvement stage, where local communities are beginning to actively develop basic tourism facilities but still face various challenges related to sustainability. To prevent stagnation or decline, sustainability-based strategies are necessary, including the implementation of green business practices, strict environmental regulations, and the diversification of tourism products that actively involve local community participation.
PENGUATAN STRUKTUR ORGANISASI DAN PEMASARAN DIGITAL DALAM OPTIMALISASI DESA WISATA DI KABUPATEN BADUNG Darsana, I Made; Made Suka Arnawa, Gusti; Astrama, I Made; Rena Mariani, Ni Wayan; Muliadiasa, I Ketut; Eka Wahyu, Gede
Publikasi Ilmiah Bidang Pengabdian Kepada Masyarakat (SIKEMAS) Vol. 3 No. 2 (2024): Artikel Pengabdian bulan Juli-September 2024
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/sikemas.v3i2.2448

Abstract

Desa wisata di Kabupaten Badung, Bali, memiliki potensi besar untuk meningkatkan perekonomian lokal dan melestarikan budaya. Meskipun demikian, pengelolaan yang kurang optimal dan kelembagaan yang belum terstruktur dengan baik menjadi tantangan utama dalam pengembangan desa wisata. Penelitian ini bertujuan untuk menganalisis kondisi kelembagaan desa wisata serta mengidentifikasi strategi yang diperlukan untuk optimalisasi pengelolaan. Metode yang digunakan meliputi survei, diskusi kelompok terfokus, dan pelatihan manajemen pariwisata bagi kelompok sadar wisata (Pokdarwis). Hasil penelitian menunjukkan bahwa penguatan struktur organisasi, peningkatan infrastruktur, dan promosi digital merupakan langkah penting dalam mengatasi tantangan yang ada. Selain itu, kolaborasi antara pemerintah, masyarakat, dan akademisi sangat diperlukan untuk menciptakan ekosistem pariwisata yang berkelanjutan. Dengan menerapkan strategi pemasaran digital dan pelatihan berkelanjutan, diharapkan desa-desa wisata di Kabupaten Badung dapat berkembang secara berkelanjutan dan memberikan manfaat ekonomi serta sosial bagi masyarakat setempat.
Co-Authors Astrama, I Made Eka Wahyu, Gede I Made Darsana Lidya Sari, Marcella Made Suka Arnawa, Gusti Muliadiasa, I Ketut NI MADE AYU SULASMINI . Suwita Yanti, Ayu