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All Journal JSEH (Jurnal Sosial Ekonomi dan Humaniora) JMM (Jurnal Masyarakat Mandiri) Distribusi JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Abdimas Sangkabira ALEXANDRIA: Journal of Economics, Business, and Entrepreneurship Unram Journal of Community Service (UJCS) IIJSE
Wardani, Laila
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Student Entrepreneurship Coaching Using the Smart Entrepreneur Model (SEM) For Strengthening Entrepreneurial Character in The Digital Era Kusmayadi, Iwan; Bagis, Abdul Azis; Burhanuddin, Burhanuddin; Suprayetno, Djoko; Dakwah, Muhammad Mujahid; Wardani, Laila
Unram Journal of Community Service Vol. 6 No. 1 (2025): March
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i1.859

Abstract

Student Entrepreneurship Coaching Program with the Smart Entrepreneurial Model (SEM) is designed to strengthen students' entrepreneurial character through an integrated approach. The primary goal of this program is to develop students with an innovative, resilient, and adaptive entrepreneurial mindset, enabling them to respond to market changes and global economic challenges. The urgency of this program lies in the pressing need to create a young generation prepared to face economic disruptions, particularly in the digital era and during industrial transformation. Students, as future entrepreneurs, require a solid entrepreneurial character to take calculated risks, communicate effectively, and manage sustainable businesses. The stages of building entrepreneurial character through SEM include: Phase 1: Pre-test (Psychometric testing); Phase 2: Participant classification and SWOT analysis; Phase 3: Workshops; Phase 4: monitoring and mentoring. The coaching activities based on the Smart Entrepreneurial Model (SEM) have demonstrated a positive impact on shaping students' entrepreneurial character. This program successfully enhances students' growth mindset, communication skills, leadership abilities, and strategic analysis capabilities through a combination of training, business simulations, role-playing, and mentoring
Digital Financial Reports for Female Shrimp Paste Entrepreneurs for Sustainable Competitive Financial Advantage Kusmayadi, Iwan; Suprayetno, Djoko; Wardani, Laila; Dakwah, Muhammad Mujahid; Ahyar, Muhammad; Sofiyah, Siti
Unram Journal of Community Service Vol. 6 No. 4 (2025): December
Publisher : Pascasarjana Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/ujcs.v6i4.1379

Abstract

Jor Hamlet, Jerowaru Village, Jerowaru District, East Lombok Regency, is a center for shrimp paste production with significant development potential. Limited access to capital is the main constraint due to the low awareness and financial literacy among most entrepreneurs. This situation requires intervention through education, carried out with direct assistance in the form of workshops on the introduction and use of digital financial reporting applications. This training aims to enhance financial management skills in a more practical and professional manner, thereby improving business competitiveness and sustainability. The focus of this mentoring activity is the introduction of the application and practical simulation of automatically preparing financial reports using the BukuWarung application. The structured and effective mentoring method is carried out in three main stages: First, initial analysis and preparation, which involves identifying the partner's needs and preparing materials and manuals. Second, workshops, which involve introducing and directly simulating the use of the BukuWarung application. This includes guidance on downloading the app, introduction to its main features and functions, account creation, recording transactions, evaluating financial reports to measure business performance, as well as interactive discussions. Third, monitoring and evaluation, by ensuring that participants can use the application independently and consistently. This mentoring activity has had a positive impact on entrepreneurs, including improved financial literacy and strengthened commitment to regularly record business activities in financial reports. This practice allows them to enhance the efficiency and competitiveness of their businesses.
PELATIHAN DAN PENDAMPINGAN DIGITAL MARKETING SEBAGAI STRATEGI TRANSFORMASI BRANDING DAN PEMASARAN UMKM Kembang, Lale Puspita; Maryanti, Sri; Wardani, Laila; Samsumar, Lalu Delsi
JMM (Jurnal Masyarakat Mandiri) Vol 9, No 5 (2025): Oktober
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jmm.v9i5.34674

Abstract

Abstrak: UMKM merupakan sektor penting dalam perekonomian Indonesia, namun masih banyak yang menghadapi keterbatasan dalam pemanfaatan teknologi digital. Kegiatan Pengabdian kepada Masyarakat ini dilaksanakan untuk memberdayakan 25 pelaku usaha di Kota Mataram melalui pelatihan dan pendampingan digital marketing serta teknologi informasi. Metode pelaksanaan kegiatan meliputi sosialisasi, pelatihan intensif, implementasi teknologi, pendampingan, dan evaluasi. Hasil pre-test menunjukkan rata-rata pemahaman peserta adalah 48 dari 100, yang kemudian meningkat secara signifikan menjadi 82 dari 100 pada post-test. Sebanyak 100% peserta berhasil mengaktifkan akun media sosial bisnis, 80% mengelola akun marketplace dengan rata-rata 10 produk terunggah, dan 10 UMKM berhasil membangun identitas branding baru. Dampak kegiatan ini terlihat dari peningkatan engagement media sosial sebesar 45%, penambahan pengikut rata-rata 200 akun, serta kenaikan omzet rata-rata 28% dalam dua bulan pasca program. Kegiatan ini membuktikan bahwa transformasi digital melalui pelatihan dan pendampingan berkelanjutan efektif meningkatkan literasi digital, daya saing, dan kemandirian UMKM.Abstract: Micro, Small, and Medium Enterprises (MSMEs) are a crucial sector in the Indonesian economy, yet many still face limitations in utilizing digital technology. This Community Service activity was implemented to empower 25 business owners in Mataram City through digital marketing and information technology training and mentoring. The implementation method included outreach, intensive training, technology implementation, mentoring, and evaluation. Pre-test results showed an average participant understanding of 48 out of 100, which then increased significantly to 82 out of 100 in the post-test. A total of 100% of participants successfully activated their business social media accounts, 80% managed marketplace accounts with an average of 10 uploaded products, and 10 MSMEs successfully established new branding identities. The impact of this activity was seen in a 45% increase in social media engagement, an average increase of 200 followers, and an average increase in turnover of 28% in the two months following the program. This activity proves that digital transformation through continuous training and mentoring is effective in increasing digital literacy, competitiveness, and independence of MSMEs.
The Effect of Digital Literacy and Financial Literacy on Financial Behavior Case Study of Students at Terara State High School 1, Class of 2023 Anggraeni, Baiq Nini Pratiwi; Wardani, Laila
Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE) Vol 9 No 1 (2026): Sharia Economics
Publisher : Universitas KH. Abdul Chalim Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31538/iijse.v9i1.9208

Abstract

This study explores how digital literacy and financial literacy contribute to shaping students’ financial behavior. Using a quantitative design with a structural model approach, data were collected through questionnaires to measure the influence of both literacy variables on financial decisions made by students. The findings reveal that digital literacy plays a crucial role in enabling students to use digital financial tools effectively, while financial literacy strengthens their ability to manage income, expenses, and financial risks. Both variables show a significant positive effect on financial behavior, indicating that students with higher literacy levels tend to behave more responsibly in managing personal finances. These results highlight the importance of integrating digital and financial education within the school environment to support students' financial readiness in the digital era.
Co-Authors Abdul Mannan, Siti Sofiyah Ahyar, Muhammad Anggraeni, Baiq Nini Pratiwi Bagis, Abdul Azis Baiq Nurul Suryawati Burhanuddin Burhanuddin Burhanudin Burhanudin G. A. Sri Oktaryani Iwan Kusuma Negara Kembang, Lale Puspita Kusmayadi, Iwan Lalu Delsi Samsumar, M.Eng. Muhammad Mujahid Dakwah mutiara mutiara Rahmayanti, Kanita Amelia Sri Maryanti Suprayetno, Djoko Wulandari, Niken Rara Zainal Abidin