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All Journal Journal The Winners JAM : Jurnal Aplikasi Manajemen Jurnal Entrepreneur dan Entrepreneurship International Journal of Economics, Business and Accounting Research (IJEBAR) Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Journal of Accounting, Entrepreneurship and Financial Technology (JAEF)
Lenny Gunawan
Universitas Ciputra Surabaya
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences Other

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Entrepreneurship: Entrepreneurs to Win Their Sustainable Competitive Advantages within Globalization Era Gunawan, Lenny
Journal the Winners: Economics, Business, Management, and Information System Journal Vol 12, No 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.682

Abstract

The purpose of this paper is to discuss globalization’s impacts on the world’s financial characteristics today. The findings inform that globalization promotes entrepreneurship because through globalization, financial markets have grown to be more efficient and flexible which can be seen through lower transaction costs, less binding financial regulations than before, less governments’ intervention within private sector and national economy structures, increasing number of market participants which leads to more access to information. Thus, globalization does create a better environment for entrepreneurs in achieving their competitive advantages and further to sustain them. This research was done by collecting data from papers, journals, modules, and internet databases. The data was analyzed and then concluded. Having applied the analytical process, it can be concluded that globalization does promotes entrepreneurship because it enables entrepreneurs to gain greater benefits at a certain degree of freedom than before in order to achieve and maintain their competitive advantages.
Pelatihan Pendidikan Entrepreneurship Bagi Siswa-Siswi SMAK Frateran: Penentuan Strategi Harga Jual Gunawan, Lenny; Agustiono, Agustiono; Hongdiyanto, Charly; Hartono, Wendra
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 3 No. 2 (2021): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v3i2.2332

Abstract

The purpose of this community service to Frateran Highschool is to increase their understanding towards Determining Pricing Strategy within their businesses. This training is on live discussion via zoom regarding the previous experiences in determining pricing strategy among lecturers, facilitators, and students as participants. These activities were conducted in an hour meeting session on 17th September 2021, as community service from Ciputra lecturers’ activity to SMAK. Frateran Surabaya. The class was attended by 12 out of 15 students registered, grade XII within Entrepreneurship Subject. The pricing strategies matrix consists of 3x3 quadrants, which then divided into 1. Fixed menu Pricing, and 2. Dynamic Pricing. Students also learned about value added within a product, thus lead them into positioning and differentiation for the businesses. The explanation also given by using examples for each method: Traveloka, Gofood, Grabfood (promotional posters & vouchers) to balance out peak and low order times, Ovo (program features in application) increasing customers convenience in adding values, Starbucks (personnel contribution service and behind the scenes operational video). The conclusion, the activity was able to increase students’ understanding of fixed and dynamic pricing strategy, value added within products/services, and finally positioning and differentiation within service industry.
Entrepreneurship: Entrepreneurs to Win Their Sustainable Competitive Advantages within Globalization Era Lenny Gunawan
The Winners Vol. 12 No. 1 (2011): The Winners Vol. 12 No. 1 2011
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/tw.v12i1.682

Abstract

The purpose of this paper is to discuss globalization’s impacts on the world’s financial characteristics today. The findings inform that globalization promotes entrepreneurship because through globalization, financial markets have grown to be more efficient and flexible which can be seen through lower transaction costs, less binding financial regulations than before, less governments’ intervention within private sector and national economy structures, increasing number of market participants which leads to more access to information. Thus, globalization does create a better environment for entrepreneurs in achieving their competitive advantages and further to sustain them. This research was done by collecting data from papers, journals, modules, and internet databases. The data was analyzed and then concluded. Having applied the analytical process, it can be concluded that globalization does promotes entrepreneurship because it enables entrepreneurs to gain greater benefits at a certain degree of freedom than before in order to achieve and maintain their competitive advantages.
PELATIHAN PENDIDIKAN BUSINESS MODEL CANVAS BAGI SISWA-SISWI SEKOLAH MERLION, SURABAYA Kurniawan, Felicia Bella; Agustiono, Agustiono; Hongdiyanto, Charly; Gunawan, Lenny; Ongkowijoyo, Gracia
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 1 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i1.2954

Abstract

Menjadi seorang wirausahawan di masa pandemi ini memiliki berbagai tantangan yang rumit. Sedangkan di lain sisi, wirausaha adalah solusi bagi generasi muda untuk menghadapi terbatasnya lowongan pekerjaan. Tujuan pelaksanaan pengabdian masyarakat kepada siswa-siswi Sekolah Merlion, Surabaya adalah untuk memicu semangat kewirausahaan dini dengan harapan di masa yang akan datang dapat meningkatkan minat kewirausahaan bagi generasi muda. Kegiatan pengabdian masyarakat ini dilakukan oleh para dosen Universitas Ciputra Surabaya kepada siswasiswi SMP dan SMA Sekolah Merlion, Surabaya pada tanggal 24 Januari 2022 secara daring menggunakan Zoom dengan. Secara keseluruhan, para fasilitator berhasil mengajarkan siswa-siswi tentang business model canvas (BMC) yang ditunjukkan dari kemampuan para siswa dalam mendefinisikan dan mengklasifikasi contoh-contoh setiap blok yang ada dalam BMC. Dengan demikian, para siswa mampu mengetahui kondisi dan menganalisis peluang proyek bisnis yang ada secara efektif dan efisien dalam menghadapi persaingan bisnis
PROSES IDENTIFIKASI PELUANG, CARA BERPIKIR KRITIS DAN KREATIF SEBAGAI PEMBEKALAN KARAKTER ENTREPRENEURSHIP BAGI SISWA-SISWI SMA St. LOUIS I SURABAYA Hongdiyanto, Charly; Gunawan, Lenny; Agustiono, Agustiono
Jurnal Leverage, Engagement, Empowerment of Community (LeECOM) Vol. 4 No. 2 (2022): Jurnal Leverage, Engagement, Empowerment of Community (LeECOM)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/leecom.v4i2.3564

Abstract

Siswa-siswi SMA kelas X dan XI SMA St. Louis 1 Surabaya yang mengambil extra kurikuler youthpreneur diberikan wawasan dan pengetahuan tentang bagaimana cara menemukan ide bisnis yang baru dengan memperhatikan keadaan sekitar dari problematika yang ada di lingkungan (baik di lingkungan sekolah maupun daerah rumahnya) pada 14 September 2022, jam 15.00- 16.00 WIB. Siswa-siswi diharapkan mampu menemukan solusi dari masalah yang muncul dan solusi tersebut dapat dijadikan ide bisnis dalam berwirausaha. Kegiatan Pengabdian masyarakat ini penting karena merupakan sebuah alur proses pembentukan karakter berwirausaha dalam hal penemuan ide bisnis, kekuatan bisnis (pembeda bisnis/uniqueness/selling point compare to other business), dan cara berpikir kreatif dan kritis terhadap ide bisnis yang ada. Para murid diajarkan untuk menemukan peluang dan ide bisnis yang baru (fresh) yang bisa dijadikan modal diskusi dengan teman satu tim dalam membuka usaha. Proses kegiatannya meliputi dosen memberikan materi dengan memberikan penjelasan melalui power point, video dan fakta yang lagi trending saat ini mengenai bisnis-bisnis apa saja yang mampu bertahan di Surabaya. Misalnya, di bisnis F&B di Surabaya, mengapa banyak sekali makanan khas Jepang atau Korea yang berdiri? mengapa bukan makanan khas negara lain misalnya Vietnam, Kamboja, Myanmar, dan lain-lainnya yang outlet- outletnya banyak? Selain itu, dosen memberikan informasi mengenai trend behavior, seperti mengapa orang-orang di Surabaya rela antre makanan dan minuman di outlet yang baru buka, biasanya maksimal tiga bulan lamanya, dan setelah itu outlet makanan tersebut dapat dikatakan antrean atau preference berkurang? bagaimana cara kita menemukan peluang bersaing di tengah bisnis-bisnis F&B yang mempunyai nama besar yang sudah di franchise kan orang, dibandingkan dengan brand lokal yang sudah kita buat?
PENGARUH GAYA KEPEMIMPINAN DEMOKRATIS TERHADAP KINERJA KARYAWAN Rosiana Natalia Djunaedi; Lenny Gunawan
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 3 No. 3 (2018)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v3i3.729

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh dari gaya kepemimpinan demokratis terhadap kinerja karyawan didalam bisnis para mahasiswa Universitas Ciputra angkatan 2014. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan teknik simple random sampling dalam pengambilan sampel. Populasi dalam penelitian ini adalah mahasiswa program studi IBM Universitas Ciputra angkatan 2014 yang merupakan anggota bisnis tetapi menduduki jabatan selain pemimpin (CEO) tidak termasuk bisnis keluarga dan bisnis yang dijalankan oleh satu orang yaitu sebesar 167 mahasiswa. Sampel yang digunakan dalam penelitian ini sebanyak 118 mahasiswa program studi IBM Universitas Ciputra angkatan 2014. Metode pengumpulan data menggunakan metode kuesioner yang menggunakan skala likert dan analisis data menggunakan analisis regresi sederhana. Hasil dalam penelitian ini menunjukkan bahwa nilai signifikan yang didapatkan dari uji F < 0,05 dan uji t < 0,05 sehingga dapat dikatakan bahwa gaya kepemimpinan demokratis (variabel bebas) berpengaruh signifikan terhadap kinerja karyawan (variabel terikat) didalam bisnis mahasiswa program studi IBM Universitas Ciputra angkatan 2014.
ANALISIS SWOT PADA BISNIS CHICKEN TONG Alexander Andre Ariwarsita; Lenny Gunawan
Jurnal Performa : Jurnal Manajemen dan Start-up Bisnis Vol. 4 No. 1 (2019)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jp.v4i1.1519

Abstract

Penelitian ini bertujuan untuk menganalisis SWOT yang pada bisnis Chicken Tong. Fokus penelitian ini adalah meneliti dua faktor internal perusahaan yaitu strength dan weakness, dan dua faktor eksternal perusahaan yaitu opportunity dan threat. Faktor-faktor yang ditemukan kemudian diberi bobot dan rating. Tujuan penelitian ini adalah untuk mengetahui SWOT dari bisnis Chicken Tong dan posisi bisnis Chicken Tong. Pengambilan sampel dilakukan dengan menggunakan Teknik purposive sampling. Penelitian ini merupakan penelitian kualitatif. Uji validitas dan reliabilitas dengan melakukan tirangulasi sumber. Analisis data menurut Miles dan Huberman dalam (Sugiyono,2016) dilakukan dengan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian ini menunjukkan bahwa Chicken Tong berada di kuadran IV.Kata kunci: Analisis SWOT,Diagram Kartesius SWOT Matriks IFAS, Matriks EFAS, SWOT, SWOT Analysis, IFAS Matrix, EFAS Matrix, SWOT Cartesius Diagram, Chicken Tong
PRICE, PROMOTION, RELIABILITY, AND TANGIBLES INFLUENCE TOWARD SHOPEE e-COMMERCE PLATFORM PURCHASE INTENTION Angelica, Gabrielle; Gunawan, Lenny
Journal of Accounting, Entrepreneurship and Financial Technology (JAEF) Vol. 6 No. 1 (2024): Journal of Accounting, Entrepreneurship, and Financial Technology (JAEF)
Publisher : Accounting Study Program, Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jaef.v6i1.4755

Abstract

The internet is now used in all facets of human existence, including in the trade aspects. Various websites or applications that provide consumer goods have evolved in response to these needs. Shopee marketplace is one of the e-commerce platform applications that exist globally. The focus of this research is customers’ purchasing decisions in the Shopee marketplace. Several factors influence purchasing decisions, but the researcher will focus on four variables only in this research study, namely price and promotion from the marketing mix approach, and reliability and tangibles from the service quality approach. The goal of this research was to see how price, promotion, reliability, and tangibles, have influenced purchasing decisions in the Shopee marketplace. This study takes a quantitative approach, with a questionnaire as the primary data collection tool. Purposive sampling theory was utilized to select 100 respondents for this investigation (respondents based on predetermined criteria). With the help of the SPSS program, the data acquired through the distribution of the questionnaire will be processed using multiple linear regression analysis techniques. The findings of this study show that the Price, Promotion, Reliability, and Tangibles have a strong beneficial effect on the purchasing decision variable partially and simultaneously.
The Effect of Self-Efficacy and Big Five Personality Traits Towards Entrepreneurial Intention on International Business Management Saptadjaya, Kevin; Gunawan, Lenny
Jurnal Entrepreneur dan Entrepreneurship Vol. 9 No. 2 (2020): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v9i2.1449

Abstract

With lesser number of entrepreneurs compared to the neighboring country and other developed countries. Indonesia tries to compete with other countries by increasing their number of entrepreneurs. The fact that the government trying to reduce unemployment, the government need to create more ways for the startup in Indonesia to increase. Recent studies by the government research team shows that the open unemployment rate in Indonesia is actually increasing among the University and Diploma graduates. Universitas Ciputra is one of the entrepreneur-based university in Indonesia that is trying to solve this problem. One way to increase the number of entrepreneurs in Indonesia is by understanding the entrepreneurial intention. The purpose of this study is to examine the effect of self-efficacy and the big five personality traits towards entrepreneurial intention on International Business Management Students – International Class in Universitas Ciputra as a sample of this study. The data collected in this study is using a quantitative method by distributing a questionnaire to the samples, on a standard measurement using a 5- point Likert scale, and processed using IBM SPSS Statistics 20 program. In this study, it has been found that among 6 variables presented: self- efficacy, conscientiousness, openness to experience, extroversion, agreeableness, and neuroticism. Only two variables significantly influence entrepreneurial intention, which is self-efficacy and conscientiousness of the individuals. The results of this study are expected to help broaden the horizon of Entrepreneur-based universities in selecting the new enrolled batch. Keywords: Self-efficacy, Big Five Personality Traits, Entrepreneurial Intention
The Influence of Advertising Value towards the Purchase Intention of MORA.id’s Products Tanuwijaya, Jessica; Gunawan, Lenny
Jurnal Entrepreneur dan Entrepreneurship Vol. 10 No. 1 (2021): Jurnal Entrepreneur dan Entrepreneurship
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/jee.v10i1.1727

Abstract

MORA.id, a start-up beverage business, has been struggling to improve their advertisements and advertising value. Advertising value is considered to be an important factor to determine the consumers’ willingness to purchase advertised products or services. Hence, this research was conducted to analyze the influence of entertainment, informativeness, and irritation of advertising value towards the purchase intention of MORA.id’s products. To collect data for this research, the researcher used a census technique, and distributed questionnaires to all of MORA.id’s Instagram followers as the population. The distribution resulted a 69.51% return or 57 repondents, who were between the ages of 17 – 50 years old, followers of MORA.id’s Instagram profile, and are living in Indonesia. This research utilized SPSS 22 to process the collected data, and used multiple linear regression analysis to describe the influence of the 3 main independent variables towards the purchase intention. Based on the results of the multiple linear regression analysis, entertainment and informativeness were found to have significant influences towards the purchase intention. However, irritation was found to not have a significant influence towards the purchase intention. The data analysis also showed that entertainment, informativeness, and irritation were found to have a positive correlation with the purchase intention.
Co-Authors Agustiono, Agustiono Alexander Andre Ariwarsita Angelica, Gabrielle Bartle, James Charly Hongdiyanto Gracia Ongkowijoyo Jessica Tanuwijaya, Jessica Kurniawan, Felicia Bella Rosiana Natalia Djunaedi Samuel, Zeann Saptadjaya, Kevin Siloam, Yosafat Chrisologus Tommy Christian Efrata valentina sutanto, gracia Wendra Hartono