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All Journal KOMUNIKE: Jurnal Komunikasi Penyiaran Islam Journal Civics and Social Studies Tasamuh: Jurnal Komunikasi dan Pengembangan Masyarakat Islam Al-Ihda' : Jurnal Pendidikan dan Pemikiran Profit: Jurnal Manajemen, Bisnis dan Akuntansi Linuhung: Jurnal Manajemen dan Pendidikan Islam
Sarjono
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Religion Humanities Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences Other

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Journal : Profit: Jurnal Manajemen, Bisnis dan Akuntansi

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STRATEGI PENGEMBANGAN PANTAI SEBAGAI DESTINASI EKOWISATA Sarjono
Profit: Jurnal Manajemen, Bisnis dan Akuntansi Vol. 1 No. 3 (2022): Agustus : Profit : Jurnal Manajemen, Bisnis dan Akuntansi
Publisher : UNIVERSITAS MARITIM AMNI SEMARANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (235.577 KB) | DOI: 10.58192/profit.v1i3.100

Abstract

The aim of this reseach was to find the right strategy to develop the beach of Sipelot by taking into account the potential of tourism supply and demand. This research uses descriptive qualitative method, with observation, interviews, questionnaires as instruments for collecting data and analyzing data using SWOT. The results of the IFAS and EFAS analysis the Sipelot ecotourism coastal in quadrant I, which means growth strategy, meaning that Sipelot beach ecotourism will provide benefits if developed sustainably. Based on the SWOT matrix analysis, the strategy formulation to develop Sipelot beach ecotourism is 1. tourism product development strategy, 2. marketing and promotion strategy, 3. accessibility development strategy, 4. development strategy and improvement of public facilities and 5. business development strategies.
Co-Authors Agus Dedi Putrawan Kadri Mohammad Fakhri, Mohammad Muh. Hanif Neneng Rika Jazilatul Kholidah Nurfuadi