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All Journal Jurnal Riset Manajemen dan Bisnis (JRMB) Fakultas Ekonomi UNIAT MANAJEMEN Jurnal Ekonomika dan Manajemen Journal of Indonesian Economy and Business Jurnal Nirta: Studi Inovasi Jurnal Padamu Negeri
Sunarwibowo, Rizki Pratomo
Universitas Budi Luhur
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Other

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PENGARUH NET PROFIT MARGIN, TOTAL ASSET TURNOVER, PRICE TO EARNING RATIO, DAN SALES GROWTH TERHADAP RETURN SAHAM (Studi pada Perusahaan Sektor Healthcare yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024) Widiya Maulida; Rizki Pratomo Sunarwibowo
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

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Abstract

This study aims to analyze the effect of net profit margin, total asset turnover, price to earning ratio, and sales growth on stock returns of healthcare sector companies listed on the Indonesia Stock Exchange during the 2019-2024 period. The study employs a quantitative approach with a causal associative research design, using a sample of 16 companies selected through purposive sampling. The data consist of secondary data derived from statements of financial position, profit and loss statements, dividend data, and closing stock prices, which are analyzed using panel data regression with a Fixed Model approach through Stata 17 software. The results indicate that total asset turnover and price to earning ratio have a positive effect on stock return, while net profit margin and sales growth have no effect on stock returns. These findings suggest that asset utilization efficiency and market expectations regarding firm value are more strongly considered by investors that profitability levels and sales growth in determining stock returns in the healthcare sector. Therefore this study is expected to contribute to investors investment decision making and serve as a reference for future research.
PENGARUH PERSEPSI KEMUDAHAN, PERSEPSI MANFAAT, DAN KEPERCAYAAN TERHADAP MINAT MENGGUNAKAN BANK DIGITAL SEABANK PADA GENERASI Z DAN MILENIAL Dhiza Ganniessya Magandi; Rizki Pratomo Sunarwibowo
Jurnal Nirta : Inovasi Multidisiplin Vol 5 No 2 (2026): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i2.415

Abstract

This study aims to examine the effect of perceived ease of use, perceived usefulness, and trust on the intention to use SeaBank digital banking among Generation Z and Millennials in Ciledug, Tangerang. Data were collected through the distribution of questionnaires to 398 respondents; however, only 338 respondents met the criteria as active SeaBank users and were therefore included as the research sample. The data were analyzed using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS software version 4.1.1.6. The results indicate that perceived ease of use and perceived usefulness have a positive and significant effect on the intention to use SeaBank digital banking. In addition, perceived ease of use and perceived usefulness also have a positive and significant effect on trust. Furthermore, trust has a positive and significant effect on the intention to use. The results of the indirect effect analysis show that trust is able to mediate the relationship between perceived ease of use and perceived usefulness and the intention to use in a positive and significant manner. Overall, the findings confirm that ease of use, perceived benefits, and trust are important factors in shaping the intention of Generation Z and Millennials to use SeaBank digital banking services.
Co-Authors Aisyah Indah Ramadhanti Ananta Nabilah Putri Anindita Salsabila Ayutantri Chikal Wirdianti Mustafa Christy Yuniarti Dezan Abdi Muhamad Dhiza Ganniessya Magandi Dicky Arisudhana I Dewa Gede Karma Wisana Indah Rahayu Lestari Indrasti, Anita Wahyu Mahi, Benedictus Raksaka Mohamad Ikhsan Siti Zubaedah Skolastika Dwi Febria Sugeng Priyanto Widiya Maulida Yugi Setyarko