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All Journal Jurnal Ilmiah Manajemen Kesatuan Universal Raharja Community (URNITY Journal) Amkop Management Accounting Review (AMAR)
Mulyana, Muhamad
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Humanities Economics, Econometrics & Finance Education Environmental Science Social Sciences

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Pengaruh Desain Eksterior, Desain Interior, dan Suasana Toko Terhadap Kepuasan Pelanggan Giant Express Sindang Barang Mulyana, Muhamad; Fadillah, Adil
Jurnal Ilmiah Manajemen Kesatuan Vol 5 No 2 (2017): JIMKES Edisi Agustus 2017
Publisher : LPPM Institut Bisnis dan Informatika Kesatuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (383.017 KB) | DOI: 10.37641/jimkes.v5i2.75

Abstract

The exterior design of a building is part of the physical facilities that have a role in providing location and attracting consumers to come. It is instrumental in communicating information about what is in the building as well as establishing permanent advertisement for the consumer on overall image of a retail appearance. It is necessary to maintain the balance of the image formed on the outside of the building. Some components that can be defined for the interior are the aesthetics and design space. The purpose of doing this study is to determine the extent of the influence of Exterior Design, Interior Design and Atmosphere Store for Customer Satisfaction. Customer satisfaction means that the customers must have what they really want (want), when (when), and how they acquire it. This study uses a quantitative research approach, and the data are collected by setting the first draft as the variables associated derived from existing theories obtained by researchers and use questionnaires to measure variables. Survey method used for the sampling of the population and questionnaires as main data collection instrument. SPSS is used to analyze the descriptive statistics. The result shows that exterior design has a significance impact on customer satisfaction. The interior design has an influence on customer satisfaction. The atmosphere of the store has an influence on customer satisfaction, with the regression equation is Y (16 249) = X1 (0086) + X2 (-0048) + X3 (0665).
PENGEMBANGAN PROTOTYPE SISTEM DIAGNOSA UNTUK PENANGANAN PENYAKIT IKAN PADA DINAS PERIKANAN KOTA TANGERANG SELATAN Henderi, Henderi; Haekal Simangunsong, Fikri Muhammad; Maulidina, Muhammad Muflih; Mulyana, Muhamad; Kartawinata, Dea
Universal Raharja Community (URNITY Journal) Vol 5 No 1 (2025): URNITY (Universal Raharja Community)
Publisher : UNIVERSITAS RAHARJA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/urnity.v5i1.3648

Abstract

Abstrak Penelitian ini bertujuan untuk merancang prototipe sistem berbasis web yang dapat membantu masyarakat, khususnya pembudidaya pemula, dalam mengidentifikasi gejala, mendiagnosis penyakit ikan, serta memberikan rekomendasi penanganan secara cepat dan tepat. Sistem ini dikembangkan menggunakan pendekatan design thinking untuk menghasilkan solusi berbasis data yang sesuai dengan kebutuhan pengguna. Prototipe ini dilengkapi fitur-fitur seperti cek diagnosis, daftar jenis penyakit ikan, serta forum interaksi pengguna untuk berbagi pengalaman. Hasil penelitian menunjukkan bahwa sistem berbasis web ini dapat diakses dengan mudah dan memberikan informasi yang komprehensif terkait penyakit ikan. Diharapkan, sistem ini dapat meningkatkan pengetahuan pembudidaya, meminimalkan kerugian akibat penyakit ikan, dan mendukung keberlanjutan industri perikanan di Kota Tangerang Selatan. Kata Kunci: Budidaya ikan, penyakit ikan, sistem berbasis web, diagnosis penyakit, design thinking.
Analysis of the Influence of Entrepreneurial Motivation, Product Innovation and Business Strategy on Business Performance : Survey: Dry Cake UMKM in Sukabumi City Mulyana, Muhamad; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2687

Abstract

This study aims to determine the effect of entrepreneurial motivation, product innovation, and business strategy on business performance in pastry MSME players in Sukabumi City. This study uses a quantitative approach with a population of all pastry MSME players in Sukabumi City and saturated sampling techniques, so that the number of respondents is 33 pastry MSME business actors. Data collection techniques were carried out through distributing questionnaires with Likert scale measurements. Data analysis was conducted using research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing using SPSS version 26. The results showed that entrepreneurial motivation did not have a significant effect on business performance. Meanwhile, product innovation and business strategy have a positive and significant effect on business performance.
Co-Authors Adil Fadillah Haekal Simangunsong, Fikri Muhammad Henderi . Kartawinata, Dea Maulidina, Muhammad Muflih R Deni Muhammad Danial Zafar, Tetty Sufianty