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All Journal Media Ekonomi dan Manajemen Dinasti International Journal of Education Management and Social Science International Journal of Economics Development Research (IJEDR) Management Studies and Entrepreneurship Journal (MSEJ) Jurnal Manajemen Pendidikan dan Ilmu Sosial (JMPIS) Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Indonesian Journal of Innovation Studies Amkop Management Accounting Review (AMAR)
Zafar, Tetty Sufianty
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Social Sciences

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Driving Economic Competitiveness through Innovation and Differentiation Strategies Lailaturrahmah MD , Khoirunnisa; Danial, R Deni Muhammad; Zafar, Tetty Sufianty
International Journal of Economics Development Research (IJEDR) Vol. 6 No. 4 (2025): International Journal of Economics Development Research (IJEDR)
Publisher : Yayasan Riset dan Pengembangan Intelektual

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/ijedr.v6i4.8070

Abstract

This study investigates the influence of innovation capability on competitive advantage, with differentiation strategy as a mediating variable, among Micro, Small, and Medium Enterprises (MSMEs) engaged in the early morning snack market at Toserba Selamat, Sukabumi City. Employing a quantitative research design, data were collected from 270 MSME respondents using a structured questionnaire. The analysis was conducted using Structural Equation Modeling (SEM) with the assistance of AMOS software. The findings reveal that innovation capability has a significant positive effect on both differentiation strategy and competitive advantage. Additionally, differentiation strategy plays a mediating role in strengthening the impact of innovation capability on competitive advantage. These results highlight the importance of fostering innovation among MSMEs, not only as a means of adapting to dynamic market conditions but also as a strategic foundation for creating distinctive offerings that enhance market competitiveness. The study provides practical implications for MSME development through innovation-driven differentiation strategies.
Analysis of the Influence of Entrepreneurial Motivation, Product Innovation and Business Strategy on Business Performance : Survey: Dry Cake UMKM in Sukabumi City Mulyana, Muhamad; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Amkop Management Accounting Review (AMAR) Vol. 5 No. 2 (2025): July - December
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/amar.v5i2.2687

Abstract

This study aims to determine the effect of entrepreneurial motivation, product innovation, and business strategy on business performance in pastry MSME players in Sukabumi City. This study uses a quantitative approach with a population of all pastry MSME players in Sukabumi City and saturated sampling techniques, so that the number of respondents is 33 pastry MSME business actors. Data collection techniques were carried out through distributing questionnaires with Likert scale measurements. Data analysis was conducted using research instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing using SPSS version 26. The results showed that entrepreneurial motivation did not have a significant effect on business performance. Meanwhile, product innovation and business strategy have a positive and significant effect on business performance.
Pengaruh Insentif, Fleksibilitas Kerja, dan Lingkungan Kerja Non Fisik Terhadap Kinerja Driver Maxim Sukabumi Zakia, Hudan Gulaman; Zafar, Tetty Sufianty; Danial, R Deni Muhammad
Management Studies and Entrepreneurship Journal (MSEJ) Vol. 6 No. 5 (2025): Management Studies and Entrepreneurship Journal (MSEJ)
Publisher : Yayasan Pendidikan Riset dan Pengembangan Intelektual (YRPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37385/msej.v6i5.8377

Abstract

Penelitian ini didasarkan pada masalah kinerja driver Maxim di Sukabumi, yang berdampak pada kualitas pelayanan dan produktivitas kerja, penelitian ini bertujuan untuk mengevaluasi pengaruh insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik terhadap penurunan kinerja driver Maxim di Sukabumi. Selama periode Oktober 2024 hingga Maret 2025, sejumlah kuesioner dibagikan kepada 247 driver Maxim. Pendekatan kuantitatif digunakan dalam penelitian ini. Hasil penelitian diolah menggunakan SPSS 29 untuk menguji pengaruh variabel secara parsial maupun simultan. Hasilnya menunjukkan bahwa insentif, fleksibilitas kerja, dan lingkungan kerja non-fisik memiliki pengaruh yang signifikan terhadap peningkatan kinerja driver baik secara individual maupun bersama-sama. Secara parsial, ketiga variabel tersebut memberikan kontribusi positif terhadap kinerja, dan secara simultan, kombinasi ketiga variabel tersebut meningkatkan kinerja. Hasil penelitian ini menegaskan betapa pentingnya faktor-faktor tersebut dan memperluas pemahaman kita tentang teori SDM. Ini berarti bahwa bisnis harus membuat kebijakan yang menawarkan insentif yang kompetitif, jadwal kerja yang fleksibel, dan lingkungan kerja non-fisik yang mendukung.
Reward and Punishment as Drivers of Employee Performance: Reward dan Punishment sebagai Faktor Pendorong Kinerja Karyawan Rofiyana , Muhamad; Sunarya , Erry; Zafar, Tetty Sufianty
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

General Background: In the era of globalization, the culinary industry faces intense competition, requiring companies to implement effective human resource strategies. Specific Background: PT. Younghyun Star in Sukabumi has adopted a reward and punishment system to align employee behavior with organizational goals. Knowledge Gap: However, inconsistencies in reward distribution and ineffectiveness of punishment measures have raised concerns about their actual influence on employee performance. Aims: This study aims to evaluate how the implementation of reward and punishment systems affects employee performance. Results: Using a quantitative, descriptive design and data from 88 employees analyzed with SPSS v26, the findings reveal that both reward and punishment systems have a positive and significant effect on performance, with punishment showing a stronger influence (t = 5.938) than rewards (t = 2.687). Novelty: This research highlights the imbalance between perceived fairness in incentive allocation and the motivational impact of disciplinary actions, offering a contextual insight into behavioral outcomes in a culinary-sector enterprise. Implications: The study suggests that for such systems to be more effective, companies must ensure transparency and consistency, thereby enhancing employee motivation and operational productivity.Highlight : Reward and punishment systems both significantly improve employee performance. Monetary and non-monetary rewards increase motivation, though rule compliance remains low. Strict punishment enhances work discipline, but overuse may hurt emotional stability. Keywords : Reward System, Punishment System, Employee Performance, Human Resource Management, Motivation Tanya ChatG
The Role of Consumer Trust as Mediation Between Live Streaming Shopping on Online Purchase Decisions in Sukabumi City Lestari, Nurila Ayu; Ramdan, Asep Muhamad; Zafar, Tetty Sufianty
Media Ekonomi dan Manajemen Vol 40, No 2 (2025): July 2025
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v40i2.6220

Abstract

The rapid development of social media presents opportunities for business actors. Beyond serving as communication tool, social media enables businesses to build relationships and interact with potential customers to expand market reach. One popular feature is TikTok live streaming, widely used as an online marketing strategy due to its ability to reach wider audience. However, wide reach alone does not guarantee consumer trust. This study aims to examine the mediating role of customer trust in the relationship between live streaming shopping on online purchase decisions. Using a quantitative explanatory method, the study involved 238 respondents of Sukabumi City residents, selected through purposive sampling and measured using a differential semantic scale. Data were analyzed using Structural Equation Modelling (SEM-Amos 22). The results show that live streaming shopping has a direct negative and significant effect on online purchase decisions. Furthermore, the customer trust successfully mediates the relationship between live streaming shopping on online purchase decisions. This means customer trust is the most important factor during live streaming, as it can drive online purchase decisions.Therefore, live streaming based marketing strategies should focus on building positive perceptions, transparency, and credibility to establish consumer trust. Thus, the consumers trust have will drive online purchase decisions.
Pengaruh Struktur Modal, Financial Distress dan Solvabilitas terhadap Nilai Perusahaan: Studi Keuangan pada Perusahaan Sektor Healthcare yang Terdaftar di BEI Tahun 2023 Silitonga, Tiur Maulina; Zafar, Tetty Sufianty; Norisanti, Nor
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 4 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Juni - Juli 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i4.5309

Abstract

Penelitian ini bertujuan untuk menguji pengaruh struktur modal, financial distress dan solvabilitas terhadap nilai perusahaan pada sektor Healthcare yang terdaftar di Bursa Efek Indonesia (BEI). Pada penelitian ini memanfaatkan metode kuantitatif, dengan pendekatan asosiatif. Data yang dikumpulkan berasal dari Laporan Tahunan Perusahaan tahun 2023. Teknik sampel yang digunakan adalah teknik purposiv sampling dengan jumlah sampel sebanyak 32 perusahaan. Teknik analisis data yang digunakan menggunakan pengujian Koefisien Korelasi Berganda, Koefisien Determinasi, Uji Asumsi Klasik, Analisis Regresi Linear Berganda dan Uji Hipotesis T. Hasil penelitian ini menunjukkan bahwa Struktur Modal dan financial distress tidak berpengaruh signifikan terhadap Nilai Perusahaan dan Solvabilitas berpengaruh signifikan terhadap Nilai Perusahaan.
Pengaruh Strategi Bisnis Terhadap Keunggulan Bersaing melalui Media Sosial sebagai Variabel Mediasi (Studi pada UMKM Rumah Makan Kota Sukabumi) Saftila, Diva; Zafar, Tetty Sufianty; Saori, Sopyan
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5477

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh strategi bisnis terhadap keunggulan bersaing melalui media sosial sebagai variabel mediasi pada UMKM rumah makan di Kota Sukabumi. Fenomena digitalisasi dan meningkatnya penggunaan media sosial oleh konsumen mendorong pelaku usaha untuk beradaptasi dalam memanfaatkan platform digital sebagai bagian dari strategi pemasaran. Metode yang digunakan adalah pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner terhadap 100 responden pelaku UMKM rumah makan. Data dianalisis menggunakan Structural Equation Modeling–Partial Least Square (SEM-PLS) dengan bantuan aplikasi SmartPLS. Hasil penelitian menunjukkan bahwa strategi bisnis berpengaruh positif dan signifikan terhadap media sosial dan keunggulan bersaing. Selain itu, media sosial terbukti memiliki peran sebagai variabel mediasi yang signifikan dalam memperkuat pengaruh strategi bisnis terhadap keunggulan bersaing. Temuan ini menegaskan pentingnya integrasi strategi bisnis dan pemanfaatan media sosial dalam meningkatkan daya saing UMKM kuliner di era digital. Penelitian ini diharapkan memberikan kontribusi teoritis dan praktis dalam pengembangan strategi bisnis berbasis digital untuk sektor UMKM.
Analisis Keterampilan Kerja, Kompensasi, Servant Leadership terhadap Kinerja Karyawan pada Karyawan CV. Erna Kota Sukabumi Lindiana, Resa; Zafar, Tetty Sufianty; Jhoansyah, Dicky
JURNAL MANAJEMEN PENDIDIKAN DAN ILMU SOSIAL Vol. 6 No. 5 (2025): Jurnal Manajemen Pendidikan dan Ilmu Sosial (Agustus-September 2025)
Publisher : Dinasti Review

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jmpis.v6i5.5625

Abstract

Penelitian ini bertujuan untuk mengkaji sejauh mana pengaruh keterampilan kerja, kompensasi, dan gaya kepemimpinan servant leadership terhadap kinerja karyawan pada CV Erna yang berlokasi di Kota Sukabumi. Dalam sebuah organisasi, sumber daya manusia merupakan faktor krusial yang sangat memengaruhi keberhasilan perusahaan, terutama melalui kontribusi kinerja yang diberikan oleh karyawan. Tanpa keterlibatan karyawan secara optimal, pencapaian tujuan perusahaan akan sulit tercapai. Oleh karena itu, diperlukan pemahaman yang mendalam mengenai elemen-elemen yang dapat mendorong peningkatan kinerja individu. Penelitian ini memfokuskan pada tiga variabel utama, yaitu keterampilan kerja, kompensasi, dan servant leadership. Populasi yang diteliti mencakup seluruh karyawan CV Erna sebanyak 47 orang, yang sekaligus dijadikan sebagai sampel melalui teknik sampel jenuh. Data dikumpulkan melalui penyebaran kuesioner dan dianalisis dengan metode regresi linier berganda menggunakan perangkat lunak SPSS versi 25. Hasil analisis menunjukkan bahwa ketiga variabel independen secara signifikan memengaruhi kinerja karyawan. Variabel keterampilan kerja (X1) memiliki pengaruh positif yang signifikan dengan nilai t hitung = 2,725 > t tabel = 1,681, serta nilai signifikansi = 0,009 < 0,05. Kompensasi (X2) juga terbukti berpengaruh signifikan dengan nilai t hitung = 2,125 dan signifikansi = 0,039. Demikian pula, servant leadership (X3) memberikan dampak yang signifikan terhadap kinerja dengan nilai t hitung = 2,288 dan signifikansi = 0,027, yang seluruhnya berada di bawah ambang signifikansi 0,05. Dengan demikian, ketiga variabel tersebut secara bersama-sama memiliki kontribusi yang penting dalam meningkatkan kinerja karyawan di CV Erna.
The Influence of Innovation, Digital Literacy, and Entrepreneurial Literacy on Business Sustainability (Study on Food MSMEs in Sukabumi City) Nuraeni, Siti; Danial, R. Deni Muhammad; Zafar, Tetty Sufianty
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 4 (2025): Dinasti International Journal of Economics, Finance & Accounting (September - O
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i4.4791

Abstract

This study aims to analyze the influence of innovation, digital literacy, and entrepreneurial literacy on business sustainability in the food MSME sector in Sukabumi City. Business sustainability is an important issue in facing market dynamics and competitive challenges, especially for small and medium business actors. The method used in this study is a quantitative method, which produces findings through statistical and measurement procedures. The approach applied is descriptive and associative, with a survey research type. The sample of this study consisted of 100 food MSME actors in Sukabumi City who were selected using probability sampling techniques, namely simple random sampling. Data were collected through questionnaires and the data analysis techniques used in this study were classical assumption tests, multiple correlation coefficients, determination coefficients, multiple linear regressions, and simultaneous (F test) and partial (T test) hypothesis tests. The results of the study indicate that innovation, digital literacy, and entrepreneurial literacy have a positive and significant effect on business sustainability, this can be seen from the calculated t value> t table, where the innovation variable has a calculated t value of 2.908> t table 1.661 and a significance value of 0.005 <0.05. Digital literacy has a calculated t value of 3.146> t table 1.661 and a significance value of 0.002 <0.05. And entrepreneurial literacy has a calculated t value of 5.255> t table 1.661 and a significance value of 0.000 <0.05.
The Effect of Self-Efficacy on Entrepreneurial Intentions Through Subjective Norms Among Business Administration Students at Universities in Sukabumi City Prasasti, Silla; Sunarya, Erry; Zafar, Tetty Sufianty
Dinasti International Journal of Education Management And Social Science Vol. 6 No. 6 (2025): Dinasti International Journal of Education Management and Social Science (Augus
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijemss.v6i6.4987

Abstract

This study aims to analyze the effect of self-efficacy on entrepreneurial intention with subjective norms as a mediating variable among business administration students at universities in Sukabumi City. A quantitative approach was used with a survey method targeting students at Muhammadiyah University Sukabumi and Sukabumi Polytechnic. Data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results of the study indicate that self-efficacy has a positive and significant effect on entrepreneurial intention. Additionally, subjective norms were found to significantly mediate the relationship between self-efficacy and entrepreneurial intention. These findings confirm that students' confidence in their entrepreneurial abilities can increase their entrepreneurial intentions, especially when supported by positive social norms from their surroundings. This study has implications for higher education institutions in designing psychological and social-based entrepreneurship development programs to encourage the emergence of young entrepreneurs.
Co-Authors Asep Muhamad Ramdan Dicky Jhoansyah Lailaturrahmah MD , Khoirunnisa Lestari, Nurila Ayu Lindiana, Resa Mulyana, Muhamad Nor Norisanti Prasasti, Silla R Deni Muhammad Danial Rofiyana , Muhamad Saftila, Diva Silitonga, Tiur Maulina Siti Nuraeni, Siti Sopyan Saori Sunarya , Erry Sunarya, Erry Zakia, Hudan Gulaman