Article Per Year (5 Year)
p-Index From 2021 - 2026
0.61
P-Index
This Author published in this journals
All Journal Abdimas Umtas : Jurnal Pengabdian kepada Masyarakat JAIM (Jurnal Abdi Masyarakat) Sigma : Journal of Economic and Business
Nurherawati
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences Other

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Marketing Counseling for Handicraft Business from Plastic Waste through TikTok Digital Platform for Community Empowerment of Nusantara Tourism Village (Puspamukti Village) Nurherawati; Pramesti Melyna Mustofa; Ardiansyah; Alfin Nur Arifah; Della Apriani
ABDIMAS: Jurnal Pengabdian Masyarakat Vol. 8 No. 1 (2025): ABDIMAS UMTAS: Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Muhammadiyah Tasikmalaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35568/abdimas.v8i1.5681

Abstract

Puspamukti Village is a Tourism Village that has various potentials in various fields, both agriculture and plantations. Puspamukti villagers are housewives who have free time besides farming and gardening. This counseling aims to empower the Puspamukti Village community through the development of a handicraft business from unused plastic waste that has been converted into goods that have selling power by making Profitable Trash, namely ceramics from garbage that has aesthetic value and marketable functions by utilizing the TikTok digital platform. The method used is a method with counseling activities including product manufacturing training, digital marketing techniques, and branding strategies. The results showed an increase in community knowledge and skills in managing plastic waste into value-added products, as well as an increase in community interest in marketing their products through TikTok. In addition, this counseling also succeeded in building a network between handicraft business actors in Puspamukti Village with a wider potential buyer. It can be concluded that the activities for community empowerment in Puspamukti Village have achieved a number of successes, including: 1) Increased awareness and skills: Puspamukti villagers have a better understanding of plastic waste management and are able to produce value-added handicraft products; 2) Behavior change: There have been positive behavioral changes in the community, namely an increased interest in processing plastic waste into useful products; 3) Economic development: The plastic waste handicraft business has the potential to increase community income and contribute to the village economy; 4) Effectiveness of TikTok utilization: The TikTok platform has proven effective as a promotional and marketing medium for handicraft products.
GREEN VILLAGE DAN CIRCULAR ECONOMY : OPTIMALISASI EKONOMI LOKAL MELALUI EDUWISATA DAN INOVASI KEWIRAUSAHAAN HIJAU DI DESA SIMPANG, KABUPATEN TASIKMALAYA Alfin Nur Arifah; Rizky Ridwan; Aditia Abdurachman; Dheri Febiyani Lestari; Nurherawati
Jurnal Abdi Masyarakat Vol. 8 No. 2 (2025): Jurnal Abdi Masyarakat Mei 2025
Publisher : Universitas Kadiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30737/jaim.v8i2.6580

Abstract

This community engagement program aimed to develop sustainable tourism in Simpang Village, Bantar Kalong District, Tasikmalaya Regency, by enhancing human resource capacity through the establishment of a Tourism Awareness Group (Pokdarwis). Based on field observations, Cibeureum Dam was identified as a potential tourist destination that had not been optimally utilized due to legal disputes and lack of structured management. The program included activities such as stakeholder meetings, environmental clean-up, Pokdarwis formation, tourism training, digital promotional content creation, and the launching of a camping ground tourism concept. These initiatives encouraged local participation and built community awareness on managing tourism sustainably. Despite challenges such as limited public enthusiasm and unresolved land ownership, the program successfully laid the foundation for inclusive, environmentally conscious tourism development rooted in local potential
Analisis Personal Branding dan Kualitas Konten Terhadap Keputusan Pembelian pada Program Affiliate TikTok yang Dimediasi oleh Electronic Word of Mouth (e-wom) (Studi Kasus: Brand Snack Taiko Krezz Bandung) Dewi Rahmadani; Aditia Abdurachman; Yudi Setia Rachmanda; Nurherawati
Sigma: Journal of Economic and Business Vol 9 No 1 (2026): Sigma: Journal of Economic and Business
Publisher : STIE ENAM ENAM KENDARI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60009/yft75q20

Abstract

Penelitian ini didasarkan adanya fenomena digitalisasi dalam perdagangan dan meningkatnya penggunaan media sosial TikTok, yang menciptakan peluang untuk program afiliasi. Namun, masih terdapat kesenjangan antara jangkauan konten dan realisasi konversi penjualan untuk merek Snack Taiko Krezz Bandung. Tujuan penelitian ini menganalisis pengaruh personal branding dan kualitas konten terhadap keputusan pembelian dengan electronic word of mouth (E-wom) yang berperan sebagai variabel mediasi. Metode yang digunakan dalam studi ini yaitu deskriptif kuantitatif dengan pendekatan asosiatif kausal, yang melibatkan 100 responden yang dipilih melalui teknik purposive sampling. Selanjutnya,teknik analisis data yang digunakan dalam penelitian ini adalah Partial Least Square-Structural Equation Modeling (PLS-SEM) melalui aplikasi SmartPLS 4. Hasil penelitian menunjukkan bahwa secara langsung personal branding, kualitas konten, dan E-wom memiliki pengaruh positif dan signifikan terhadap keputusan pembelian. Dalam pengujian mediasi, E-wom terbukti secara signifikan memediasi pengaruh kualitas konten terhadap keputusan pembelian. Namun, tidak berhasil memediasi pengaruh personal branding terhadap keputusan pembelian. This research is based on the phenomenon of digitalization in commerce and the increasing use of TikTok social media, which creates opportunities for affiliate programs. However, there is still a gap between content reach and sales conversion realization for the Snack Taiko Krezz Bandung brand. The purpose of this study is to analyze the influence of personal branding and content quality on purchasing decisions with electronic word of mouth (E-wom) acting as a mediating variable. The method used in this study is quantitative descriptive with a causal associative approach, involving 100 respondents selected through a purposive sampling technique. Furthermore, the data analysis technique used in this study is Partial Least Square-Structural Equation Modeling (PLS-SEM) through the SmartPLS 4 application. The results of the study indicate that personal branding, content quality, and E-wom directly have a positive and significant influence on purchasing decisions. In the mediation test, E-wom was proven to significantly mediate the influence of content quality on purchasing decisions. However, it was not successful in mediating the influence of personal branding on purchasing decisions.
Co-Authors Aditia Abdurachman Alfin Nur Arifah Alfin Ardiansyah Della Apriani Dewi Rahmadani Dheri Febiyani Lestari Pramesti Melyna Mustofa Rizky Ridwan Yudi Setia Rachmanda