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All Journal Jurnal Penelitian Pertanian Tanaman Pangan JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Jurnal Agribisnis Jurnal Ilmiah Wahana Pendidikan INTERNATIONAL JOURNAL OF EDUCATION, INFORMATION TECHNOLOGY, AND OTHERS

Da Rato, Yoseph Yakob

Universitas Nusa Nipa

Author-ID : 1388835

Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Produksi Bioetanol Ratun Pertama Sorgum Manis Varietas Super-1 pada Perbedaan Jumlah Tunas dan Umur Panen Tanaman Primer Da Rato, Yoseph Yakob; Syaiful, Syatrianty A; Riadi, Muhammad; Pabendon, Marcia B.
Jurnal Penelitian Pertanian Tanaman Pangan Vol 3, No 3 (2019): Desember 2019
Publisher : Pusat Penelitian dan Pengembangan Tanaman Pangan

The research is aimed at discovering the influence of harvesting time of primary plant and buds number on the growth and production of Ratoon Super-1 Sweet Sorghum. The research was held at Cereal Crops Research Institute (Balitsereal) in Maros, South Sulawesi, from September 2017 to January 2018. It used ratoon plants from previous research that planted using super-1 sorghum variety seeds. This research was arranged based on split-plot-design with three replications. Main plot was numbers of ratoon buds (T) after harvesting the primary plants i.e : 1 (one) ratoon buds (T1), 2 (two) ratoon buds (T2), 3 (three) ratoon buds (T3), 4 (four) ratoon buds (T4) and 5 (five) ratoon buds (T5), while sub plot was harvesting time of primary plants i.e : 102 DAP (P1), 109 DAP (P2), 116 DAP (P3) and 123 DAP (P4). Every treatment combination repeated three (3) times to form 60 experimental plots. Interaction of ratoon with 3 buds and harvest of primary plant at 123 DAP reached the largest stem diameter (15,14 mm), the heaviest total biomass (28,43 tons/ha) and stem biomass (20,75 tons/ha), the highest juice volume (1274,33 L/ha) and the highest 90% ethanol content (415,00 L/ha).

Analisis Perilaku Konsumen terhadap Keputusan Membeli Produk Tanaman Organik di Kebun Fakultas Pertanian Universitas Nusa Nipa Elisabeth, Theresia Maria; Noni, Sarlina; Da Rato, Yoseph Yakob
JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian Vol 6, No 2 (2021)
Publisher : Department of Agribusiness, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37149/jia.v6i2.16253

Organic agriculture is becoming the newest agricultural sector high Community, and changes in developed and developing countries pay attention to health and the environment. The market of organic farm products is experiencing an increase in the world due to market demand. People today have healthy lifestyle habits that have become a measure of quality. To achieve a balance between busyness and exercise and regularly Eating food can start a healthy life. The further away the food contains chemical drugs or pesticides, the more likely it is to open a beneficial standard of living. This study aimed to analyze the behavior of buyers towards the decision to buy organic plant products in the garden of the Faculty of Agriculture, University of Nusa Nipa Maumere. This research was conducted from 01 October to 01 November 2020. The data collection technique used interviews made observations and filled out a questionnaire prepared by the researcher. Several thirty respondents were interested in data through the purposive sampling technique. The data analysis of this research used the Simple Linear Regression and t-test. The results obtained are the relationship between consumer behavior and the decision to buy an organic plant product has a significant effect, with the strength of the relationship between consumer behavior variables and the decision to purchase organic plant products is very strong and positive, meaning that if consumer behavior is improved, the decision to buy plant products organic also increases

Preferensi Konsumen Dan Strategi Pemasaran Terung Organik Di Kebun Praktek Fakultas Pertanian Universitas Nusa Nipa Indonesia Kecamatan Alok Kabupaten Sikka Alwin Delastrada Owon; Yoseph Yakob Da Rato
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 2 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The agricultural sector is a sector that has a strategic role in the structure of the Indonesian economy. One of the potential agricultural products is vegetables which are currently widely cultivated in the form of organic vegetables. The type of research used is descriptive qualitative research, which describes relevant data to consumer preferences and formulates marketing strategies in accordance with a predetermined marketing mix. Most respondents like the taste of eggplant because it tastes good and has become a culture for daily consumption, compared to the packaging given because consumers often find packaging in the form of plastic so that it is familiar to use and it can be seen that some respondents feel that it does not need to be fixed, Most respondents like the price of eggplant vegetable products that are affordable and easy to enjoy by all groups, most respondents like the location that is easy to reach, because it is strategically located in the middle of the city and the majority of respondents think that promotions are neutral due to promotions carried out by the Faculty garden Agriculture itself is still unknown to many circles.

Penilaian Konsumen Dan Strategi Pemasaran Terhadap Produk Tomat Organik (Lycopersicum esculentum Mill) di Kebun Fakultas Pertanian Universitas Nusa Nipa Indonesia Ignasius R. Budiyanto; Gabriel Otan Apelabi; Yoseph Yakob Da Rato
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 2 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The background of this research explains that consumer demand and marketing strategies are one of the factors that determine the product level and marketing strategy in a product that is marketed with various aspects that are carried out, namely Product, Price, Place, and Promotion as well as, Marketing Strategy for tomato products. organic. Research on Consumer Assessment and Marketing Strategies of Organic Tomato Products. at the Garden of the Faculty of Agriculture, University of Nusa Nipa, which was held on September 2 to December 4, 2020. This study aims: 1. To measure consumers of organic tomato products and 2. To see the marketing strategy of organic tomato products in the gardens of the Faculty of Agriculture, University of Nusa Nipa, which is in Alok District, Sikka Regency. Sampling in this study used qualitative methods that were not obtained through statistical systems or statistical methods. The research data took the entire population who had bought organic tomato products as many as 50 respondents in the Garden of the Faculty of Agriculture, University of Nusa Nipa and data collection was carried out by survey methods. The data obtained in the form of primary data from direct interviews with respondents based on questions in the questionnaire provided, while the data obtained from related agencies and sources relevant to this study. From the results of the data analysis taken as follows: (1) Most of the respondents admitted that they like and want to repurchase organic tomato products. (2) The strategies that must be taken to increase the marketing of organic tomatoes are in terms of product, price, place and promotion. So that the marketing strategy can be replaced with products, prices, places and promotions that are attractive and easy to get for consumers to buy products marketed by the Garden of the Faculty of Agriculture, University of Nusa Nipa.

Sikap Konsumen Terhadap Pengambilan Keputusan Pembelian Produk Bawang Merah Organik di Kebun Praktek Fakultas Pertanian Universitas Nusa Nipa Indonesia Oktavianus Wongga; Yoseph Yakob Da Rato; Gabriel Otan Apelabi
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 2 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The purchase of organic onion plants by rational consumers will have a positive attitude towards organic plants. Therefore, an understanding of consumer attitudes and decision making towards purchasing organic plants is needed in the garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia. The research was conducted to be able to obtain information about consumer attitudes and decision making in purchasing organic shallots and how much public interest in buying organic shallots with the main problem is how consumers' attitudes towards purchasing decision making for organic shallots in the practice garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia. with the aim of analyzing consumer attitudes towards the attributes of organic shallots in the garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia. This research was conducted in a purposely selected garden of practice at the Faculty of Agriculture, University of Nusa Nipa Indonesia. The research sample of 30 people was selected through accidental sampling. The research data were analyzed descriptively qualitatively and quantitatively using the fishbein multi-attribute model. The results showed that the consumer attitude (Ao) gave the highest value to the resistance of shallots, namely 18.2 and the lowest attribute value of shallot product packaging, namely 7.09.

Preferensi Konsumen Terhadap Pembelian Buah Semangka (Citrullus Vugaris) di Kebun Praktek Fakultas Pertanian Universitas Nusa Nipa Indonesia Maria Otang; Yoseph Yakob Da Rato; Sarlina Noni
Jurnal Ilmiah Wahana Pendidikan Vol 7 No 2 (2021): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

The development of watermelon plants is widely sought by farmers in rural areas because it has a distinctive taste. Along with the increasing awareness of the community about the importance of a healthy lifestyle by consuming more fruits, the need for fresh fruits is increasing. This study aims to examine the attributes of watermelon which are consumer preferences or preferences in the Garden of Practice, Faculty of Agriculture, University of Nusa Nipa. The basic method in this research is using descriptive method, and its implementation is by survey technique. The research location was chosen purposively. The sample was determined by convenience sampling method (coincidence sample) with a total of 50 respondents. The types of data used are primary data and secondary data. The analysis used is chi square analysis. The results of the chi square analysis showed that all watermelon fruit variables were significantly different at the 95% confidence level. This means that consumer preferences for watermelon are not the same or there are differences in consumer preferences for watermelons. Watermelon which is the consumer's preference is watermelon which has attributes; sweet taste, medium size, soft meat texture. Based on the results of the study, the suggestions that can be given are: producers should better maintain and improve the quality of the taste of watermelon because the fruit taste attribute is the attribute most considered by consumers in choosing watermelon, and should be able to provide more medium sized watermelons. and textured meat is tender.

Strategi Pemasaran Bakpia Porang (Amorphophallus Muelleri) di UD.Cakrawala Kelurahan Hewuli Kecamatan Alok Barat Kabupaten Sikka Alice Seliku; Yoseph Yakob Da Rato
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Marketing strategy is an effort to market a product, be it goods or services, using certain patterns of plans and tactics so that the number of sales becomes higher. The purpose of this research is to find out the marketing strategies of people in UD. Horizon through SWOT analysis. The results of the study using SWOT analysis in UD. Cakrawala, that the application of strategies to the company using Growth Oriented Strategy. This is because, in the cartesius diagram of SWOT analysis shown that the highest total score value is in the first quadrant where the quadrant is a very favorable situation. UD. Horizon has many opportunities and strengths so that it can seize and take advantage of existing opportunities while minimizing weaknesses and overcoming various threats

Strategi Pemasaran Minyak Kelapa Murni (Virgin Coconut Oil) di UD. Cakrawala, Kelurahan Hewuli, Kecamatan Alok Barat, Kabupaten Sikka Pierina Maya Putri; Yoseph Yakob Da Rato
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Pure coconut oil (virgin coconut oil) is a processed product of coconut meat in the form of a clear, tasteless liquid, with a distinctive smell of coconut. At this time has been developed various ways of processing coconut oil such as acidification, addition of oil (fishing), addition of salt (salting), heating, and so on. Pure coconut oil (virgin coconut oil) is also quite in demand by the people of Indonesia, because of its efficacy. Virgin coconut oil is a coconut oil that has a low water content and free fatty acid content, clear color, The purpose of this research is to find out the marketing strategies chosen to develop market share and identify the strengths, weaknesses, opportunities and threats that exist in UD. Cakrawala, Hewuli Village, West Alok Subdistrict, Sikka Regency. A marketing strategy is a unified, broad, integrated, and comprehensive strategy designed to ensure that the goals of the company can be achieved through the proper implementation of marketing by the organization. This research uses SWOT analysis as the basis for determining marketing strategies. Assessment of SWOT analysis based on strengths, weaknesses, opportunities and threats. The results show that the IFE and EFAS matrix, obtained ife score is 2.95 located in the power quadrant and EFE is 2.60 which is located in quadrant I (growth), the strategy applied in this condition is to support aggressive growth policies

Strategi Pemasaran Susu Kedelai Rempah di UD. Cakrawala Kelurahan Hewuli, Kecamatan Alok Barat, Kabupaten Sikka Odilia Siman; Yoseph Yakob Da Rato; Gabriel Otan Apelabi
Jurnal Ilmiah Wahana Pendidikan Vol 8 No 1 (2022): Jurnal Ilmiah Wahana Pendidikan
Publisher : Peneliti.net

Soy spice milk (Soya spice) is a drink of soy juice that contains many nutrients, proteins, and oral. The purpose of this study was to find out about the marketing strategies of spice soy milk in UD. Horizon Of Hewuli Village West Alok District sikka Regency. SWOT analysis technique with qualitative approach, consisting of Strenghts, Weakness, Opportunities and Threaths. SWOT analysis aims to maximize strengths and opportunities, but can minimize weaknesses and threats. The IFAS matrix for the total score obtained on the internal factor 2.45 while in the EFAS matrix for the total score obtained by the company on the external factor of 2.75 located in quadrant I (growth), growth, this condition is a favorable situation. Where the company has the opportunity and strength so that it can take advantage of the opportunities that exist

PENGARUH HARGA, KUALITAS PRODUK DAN GAYA HIDUP TERHADAP WILLINGNESS TO PAY (WTP) SEMANGKA ORGANIK Lydia Indra Setung; Yoseph Yakob Da Rato
JURNAL AGRIBISNIS Vol. 10 No. 1 (2021): Mei 2021
Publisher : Program Studi Agribisnis, Fakultas Pertanian

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/agribisnis.v10i1.1527

People's food consumption patterns are increasingly shifting towards healthy lifestyle changes. The emergence of awareness of the dangers of chemical substances makes people more selective in choosing a product for their consumption. one food alternative that refers to a healthy lifestyle is organic watermelon. The price of organic watermelon is relatively expensive to create its own attraction for consumers of a certain class. This study aims to find out the influence of product prices, product quality, and lifestyle on willingness to pay (WTP) organic watermelon. The data analysis used is descriptive analysis, and Multiple Linear Regression Analysis. The research was conducted in the Practice Garden of the Faculty of Agriculture, University of Nusa NipaIndonesia for 2 months from 01 October – 04 December 2020. Sampling techniques using Accidental Sampling with the number of respondents as many as 38 people. The results showed lifestyle variables had a partially significant effect on willingness to pay organic watermelon. Meanwhile, all variables (Product price, Product Quality, and Lifestyle) have a significant effect simultaneously (together) on willingness to pay organically in the Garden of the Faculty of Agriculture, University of Nusa Nipa Indonesia.

Co-Authors Alice Seliku Alwin Delastrada Owon Asterliana Subu Elisabeth, Theresia Maria Fransiskus Heronimus Kaja Gabriel Otan Apelabi Ignasius R. Budiyanto Lydia Indra Setung Maria Aspina Gelu Maria Emerensiana Maria Otang Odilia Siman Oktavianus Wongga Pabendon, Marcia B. Pierina Maya Putri Riadi, Muhammad Sarlina Noni, Sarlina Syaiful, Syatrianty A

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