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STRATEGI PENYIARAN RADIO METTA SOLO FM DALAM MEMPERTAHANKAN PENDENGAR GENERASI MILENIAL PADA PROGRAM CLUB 90’S Febriani, Yesika Amanda; Riyanto, Buddy; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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This research discusses Radio Metta Solo Fm's Broadcasting Strategy in Retaining Millennial Generation Listeners on the Club 90's Program. This type of research is descriptive qualitative and analyzed using the theory of Programming Strategy by Susan Tyler Eastman. Data sources consist of primary data, namely interviews and observations, and secondary data, namely documentation. The results showed that (1) The compatibilty strategy is by determining the broadcast schedule with the daily activities carried out by the community. (2) Habit formation strategy by scheduling broadcast programs and having a special announcer so that listeners get used to the announcer's broadcast style. (3) Audience flow control strategies by presenting listener favorite songs and fulfilling listener requests, as well as conducting monitoring and evaluation. (4) The strategy of conserving program resources by saving and reusing a program that once existed but with a different format. (5) Breadth of appeal strategy by holding interviews with 90s artists and holding quizzes for listeners. Keywords: broadcasting strategy, radio, club 90's
KOMUNIKASI INTERPERSONAL VIDEOGRAPHER DAN EDITOR DALAM PEMBUATAN VIDEO WEDDING DI PASTEL WEDDING GEMOLONG SRAGEN Musairi, Wendi; Suryo, Herning; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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ABSTRACT Interpersonal communication between videographer and editor is important in making wedding videos. Good cooperation between videographer and editor can produce an interesting and quality wedding video. The purpose of this research is to understand how interpersonal communication between videographers and editors in the wedding video production process. This type of research is descriptive qualitative. The technique of determining informants used purposive sampling with informants Videographer and Editor. Data collection used observation and interviews. Data analysis techniques using qualitative analysis. Interpersonal communication between videographers and editors is well established where there is an atmosphere of openness, mutual attention, trust and provision of positive and constructive feedback, being friends to interact and listen to each other, and contributing equally in the video making process so that both parties work together efficiently and effectively in producing creative wedding videos. Keywords: interpersonal communication, videographer, editor, wedding video
Strategi Komunikasi Fasilitator Pemberdayaan Kementerian PUPR dalam Membangun Kesadaran dan Dukungan Masyarakat Terhadap Program Bantuan Stimulan Perumahan Swadaya (BSPS) di Desa Susukan, Banjarnegara, Jawa Tengah Utomo, Soleh Wahyu; Aji, Haryo Kusumo
Solidaritas Vol 8 No 2 (2024): Solidaritas
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Slamet Riyadi Surakarta

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Abstract

Communication plays a crucial role in human social life, whether in individual, group,or organizational interactions. In the governmental context, communication is key to theeffectiveness of public programs. An example of this is the Self-Help Housing Stimulus Program(BSPS) managed by the Ministry of Public Works and Housing (PUPR). This program involvesField Facilitators (TFL) to ensure effective implementation and communication with thecommunity. Empowerment Facilitators are responsible for educating and empowering thecommunity, as well as ensuring the program's success through direct field support. This studyaims to evaluate the communication strategies used by PUPR empowerment facilitators inbuilding awareness and community support for the BSPS program in Desa Susukan,Banjarnegara, Central Java. The focus is on how these communication strategies affectcommunity understanding and involvement in the self-help housing program. The researchemploys a descriptive qualitative methodology, including interviews, observations, anddocumentation. The findings reveal that the communication strategies of PUPR empowermentfacilitators in the BSPS program in Desa Susukan include four main aspects: disseminatinginformation through WhatsApp groups and direct meetings, motivating the community byexplaining the program's benefits and ensuring adherence to schedules, educating about adequatehousing and program optimization, and providing accurate information on housing standardsaccording to PUPR guidelines. Effective collaboration among the community, village heads, andfacilitators is essential, with the use of effective communication media to ensure information isreceived and understood properly.Keywords: Communication, Empowerment Facilitators, Self-Help Housing