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Pengelolaan Manajemen Pemasaran (E-Commerce) UMKM RW15 Kampung Sejahtera Mandiri Teras Pancasila Tangerang Vivin Hanitha; Marselia Purnama; Octavianti Purnama; Gregorius Widiyanto; Tri Angreni
Abdi Dharma Vol. 1 No. 1 (2021): Abdi Dharma: Manajemen keuangan UMKM, Motivasi wirausaha, E-commerce UMKM, Kece
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (646.499 KB) | DOI: 10.31253/ad.v1i1.564

Abstract

With the development of information technology nowadays, it has not been optimized to penetrate the business through expanding marketing through E-Commerce The potential for developing and fostering an entrepreneurial spirit to the younger generation in RW 15, Kampung Sejahtera Mandiri Teras Pancasila, Tangerang City is very large. One of the reasons for its strategic location as the entrance route to the west of Jakarta. However, product marketing activities have not been optimally implemented. The purpose of this training is to improve MSME Management Management, which is expected to increase its business in marketing products and using E-Commerce optimally. In this training, the on the spot method to the business field is used, the method of observation and interviews, the method of discussion and question and answer, as well as the provision of materials and practices for improving business planning management Marketing management management (ECommerce). Several participants were also asked to explain the results of their business plans. The hope is that the results of the evaluation of 25 training participants generally show an increase in knowledge and understanding after being given Marketing and E-commerce materials to improve the management of MSME management in RW15 Kampung Teras Pancasila Tangerang
Pelatihan Cara Untuk Mengatasi Kredit Macet Pada Koperasi Kita Maju Bersama Tangerang Octavianti Purnama; Kito Kurniawan; Pudjo Pudjo Wibowo; Ignasius Irvan; Toni Yoyo; Donny Yana; Marselia Purnama; Suhendar Janamarta
Abdi Dharma Vol. 1 No. 2 (2021): Abdi Dharma: Optimasi penyediaan internet, Literasi keuangan, Pajak koperasi, K
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (167.898 KB) | DOI: 10.31253/ad.v1i2.704

Abstract

Dewasa ini koperasi terus mengembangkan sayap dibidang usahanya untuk mengikuti perkembangan kebutuhan manusia yang tak terbatas. Salah satu produk usaha koperasi yang dirasakan kian hari semakin dibutuhkan masyarakat adalah produk simpan pinjam. Koperasi Kita Maju Bersama memiliki produk kegiatan simpan pinjam. Dalam mengelola produk ini diperlukan manajemen resiko kredit, terutama dalam mengelola kredit bermasalah yang menjadi kredit macet. Tujuan kegiatan pelatihan untuk mengatasi kredit macet pada koperasi yang dihadiri 23 orang dalam kegiatan ini. Metode pelaksanaan kegiatan pengabdian masyarakat yang akan dilakukan dalam bentuk pelatihan yakni adanya pemaparan yang bersifat teoritis yang dilakukan secara online. Manfaat yang dihasilkan pada program pengabdian pada masyarakat ini adalah para anggota koperasi memperoleh pemahaman yang semakin baik terhadap penilaian kelayakan pemberian kredit. Penyelesaian saat kredit bermasalah melalui mekanisme pemanggilan kepada kreditur tersebut dengan memberikan solusi memperpanjang tenor waktu cicilan agar memperkecil nilai cicilan saat pembayaran
Pelatihan Pengelolaan Keuangan Bagi Warga Binaan Lapas Pemuda Kelas IIA di Tangerang Marselia Purnama; Octavianti Purnama; Vivin Hanitha; Hendra Hendra; Yunia Oktari; Jenni Jenni; Donny Yana
Abdi Dharma Vol. 2 No. 1 (2022): Abdi Dharma: Peluang usaha, Digital marketing, Peningkatan pendapatan UMKM, Ket
Publisher : LP3kM Universitas Buddhi Dharma

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (475.93 KB) | DOI: 10.31253/ad.v2i1.1083

Abstract

Pemidanaan adalah upaya untuk menyadarkan warga binaan agar menyesali perbuatannya, dan mengembalikannya menjadi warga masyarakat yang baik, taat kepada hukum, menjunjung tinggi nilai-nilai moral, sosial dan keagamaan, sehingga tercapai kehidupan masyarakat yang aman, tertib dan damai. Sistem pemasyarakatan merupakan suatu rangkaian kesatuan penegakan hukum pidana. Sistem pemasyarakatan disamping bertujuan untuk mengembalikan Warga Binaan Pemasyarakatan sebagai warga yang baik juga bertujuan untuk melindungi masyarakat terhadap kemungkinan diulanginya tindak pidana oleh Warga Binaan Pemasyarakatan, serta merupakan penerapan dan bagian yang tak terpisahkan dari nilai – nilai yang terkandung dalam Pancasila. Kegiatan pengabdian masyarakat yang akan dilakukan dalam bentuk pelatihan yakni adanya pemaparan yang bersifat teoritis yang dilakukan secara tatap muka mengenai konsep berwirausaha dan berbisnis termasuk mengelola keuangan yang sesuai dengan kebutuhan warga binaan dengan menggunakan aplikasi buku kas. Pelaksanaan Pengabdian Pada Masyarakat ini dilakukan pada tanggal 02 Oktober 2021 dengan mengambil lokasi di Lapas Pemuda Kelas IIA Tangerang. Minimnya modal dan terbatasnya akses menjadi kendala utama warga binaan selepas bebas dan kembali kemasyarakat, disisi lain kebutuhan hidup terus berjalan dan tidak mungkin hanya mengandalkan orang lain, sehingga harus berwirausaha sendiri. Dengan permasalahan tersebut Universitas Buddhi Dharma menawarkan program pelatihan pengelolaan keuangan bagi usaha yang baru mulai dirintis secara mudah.
Faktor-Faktor yang Mempengaruhi Kenaikan Harga Saham IPO di Bursa Efek Indonesia Periode Tahun 2021 MARSELIA PURNAMA; Octavianti Purnama; Ari Nuratriningrum
Primanomics : Jurnal Ekonomi & Bisnis Vol. 21 No. 1 (2023): Jurnal Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v21i1.1556

Abstract

This study focuses on the prices of newly listed stocks on the Indonesian Stock Exchange during 2021 and was conducted on the Indonesian Stock Exchange. purposive sampling method used in this study as sampling method. Stocks listed on the Indonesian Stock Exchange in 2021 are used as the sample, so 53 observations are obtained. In this study, hypothesis testing was done in five ways: multiple linear regression analysis, classical hypothesis test, simultaneous test (f test), partial test (t test) and coefficient of determination test. In this study, only the underwriter variable was found to have a significant effect on the IPO stock price increase in the Indonesian Stock Exchange, with a significance level of 0.0032. Other variables, i.e. public ownership percentage, number of outstanding shares, EPS and listing board category do not significantly affect IPO share price increase in the Indonesian Stock Exchange.
The Influence of Earning Per Share, Turnover of Total Asset, Return on Equity and Debt Asset Ratio on LQ45 Index Share Price Period 2017 – 2021 listed on the Indonesia Stock Exchange Marselia Purnama; Octavianti Purnama
eCo-Buss Vol. 6 No. 1 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i1.807

Abstract

Due to the inflation factor, for that we need to invest in an investment asset, the current value of money will decrease. The investment instrument studied in this study were shares, using financial ratios to establish whether financial ratios are correlated with stock prices so that we can search for companies that can provide benefits in the form of capital gains, the object of this research uses ratios, among others: earnings per share, total asset turnover, return on equity, and debt/asset ratio. This research, using the help of the Eviews version 10 program as an application to process the data used, was carried out on companies listed on the lq45 index. In this study, the purposive sampling method was used as the sampling method. The number of samples used were 23 companies with research data carried out from 2017 to 2021, so 115 observation data were obtained. From the results of this study it is known that: (1) Earnings per share has a significant positive effect on share prices, this is evidenced with a significance of 0.0000 and a t value of 11.35574, so H1 is accepted; (2) The Turnover of Total Assets has a significant positive effect on stock prices, this is evidenced by the significance of 0.0156 and the value of the arithmetic t (2.456378) for which H2 is accepted; (3) Return on Equity has a significant positive effect on share prices, this is evidenced by a significance of 0.0010 and a t-count value of 3.368250, so H3 is accepted; (4) The debt to asset ratio has a significant negative effect on share prices, this is evidenced by a significant value of 0.1872 and a t-count value of (1.327267) so H4 is rejected; (5) Obtained Simultaneous Test Results Arithmetic results F of 33.50263 with probability 0.000000 can be concluded if simultaneously all variables have a significant influence on stock prices. The results of the regression analysis show the adjusted value (r^2) of 0.532807, which means that variations in Earnings per Share, Total Asset Turnover, Return on Equity, and Debt to Assets Ratio can explain the 53.28 % of changes in stock price. While the remaining 46.72% is explained by other variables not examined in this study.
THE The Impact of Procuring Per Offer, Turnover of Absolute Resource, Return on Value and Debt Asset Ratio on Offer Value of Maufactur Area Recorded on the Indonesia Stock Trade Period 2019 - 2022 Marselia Purnama; Octavianti Purnama
eCo-Buss Vol. 6 No. 2 (2023): eCo-Buss
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/eb.v6i2.1042

Abstract

The value of the money is going to decrease because of inflation, so we have to invest in an investment asset. The investment tool explored in this research is c-stock which uses financial ratios to determine whether financial ratios are correlated with stock prices in order to identify capital intensive companies. This research uses ratios such as EPS TATO ROE and asset or debt ratio to provide profitability. This study has been carried out in the case of manufacturing companies listed on IDX, using Eviews version 10 as a data processing tool. The primary sampling method was applied in this study, as it is the standard of sampling. From 2019 to 2022 the samples were six companies with research data and therefore 32 observation reports have been collected. Because of the review, it is known that (1) Profit per share emphatically affects stock costs. The meaning of 00154 demonstrates this so H1 is acknowledged. ( 2) The complete resource turnover rate essentially affects the stock cost as confirmed by the meaning of 01040 so H2 is dismissed. ( 3) Return on value emphatically affects stock cost ( ) which is demonstrated at the importance level 00390 so H3 is acknowledged. ( 4) The obligation to resource rate affects share costs, this is validated by a critical worth of0.0719 so H4 is dismissed;( 5) accomplished contemporaneous Experimental outcomes calculation results F of3.103040 with probability0.031819 can be closed in the event that all factors have a huge impact contemporaneously on costs of stock. The aftereffects of the retrogression examination show the adjusted worth( r2) of0.213441, implies that varieties in Profit per Offer, Advancement of All out Resource, Return on Value, and Obligation to implies rate can make sense of the21.34 of changes in stock value, the remaining78.66 is made sense of not analyzed by different factors in this review.