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PENGARUH MEDIA SOSIAL INSTAGRAM TERHADAP KEPUTUSAN PEMBELIAN DI WAROENG PAK MUH CIJANTUNG Apriyanti, Adelia Gusria; Busyra, Nur
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 2 (2023): Edisi Mei - Agustus 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i2.3271

Abstract

Tujuan dari penelitian ini untuk mengetahui pengaruh sosial media instagram terhadap keputusan pembelian. Dalam penelitian ini populasinya adalah konsumen yang pernah membeli produk di warung pak Muh cabang Cijantung, dengan menggunakan teknik pengambilan sampel yaitu proposive sampling. Uji instrument yang digunakan dalam penelitian ini adalah uji validitas dan uji reliabelitas. Teknik analisis data yang digunakan dalam penelitian ini adalah analisis deskriptif, uji normalitas. Uji analisis yang digunakan yaitu regresi linear sederhana, uji hipotesis yang digunakan dalam penelitian ini adalah uji T dan uji R. Hasil penelitian ini menunjukkan bahwa: (1) sosisal media instagram berpengaruh positif terhadap keputusan pembelian di warung pak Muh Cijantung, dibuktikan dengan thitung adalah 11,859 dengan tingkat signifikansi 0,000 < 0,05 ; (2). koefisien korelasi (R) sebesar 0,481 menunjukkan indikasi keberadaan yang kuat antara variabel (X) dan variabel (Y). Mengenai hasil berdasarkan output tersebut, besaran pengaruh atau koefisien determinasi (R Square) ditunjukkan oleh variabel kualitas produk (X) terhadap keputusan pembelian (Y) sebesar 0,481 atau 48,1%, sedangkan sisanya 51,9% dipengaruhi oleh variabel’yang tidak diteliti dalam penelitian seperti WOM (Word Of Mouth), Endorsement, Kualitas Produk, Kualitas Rasa, Harga, Dll.
Pengembangan Video Pembelajaran Keterampilan Bernuansa Nilai Karakter Siswa Sekolah Dasar Darmawati, Desak Made; Nana, Eka; Busyra, Nur; Alimudin, M.
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 18, No. 5 : Al Qalam (September 2024)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v18i5.3919

Abstract

Penelitian ini bertujuan untuk (1) menghasilkan media video pembelajaran bernuansa nilai karakter, (2) menguji validasi media video pembelajaran, (3) mengetahui efektifitas pengembangan video pembelajaran. Metode penelitian menggunakan mixmethod kualitatif, kuantitatif dan statistic inferensial (uji-t),  pengembangan produk ADDIE (Kirna & tegeh (2010). dengan lima tahapan; a) analisis, b) perancangan, c) pengembangan, d) implementasi, e) evaluasi. Temuan hasil penelitian berdasarkan uji coba disain media video pembelajaran diperoleh sebesar 95% dengan kategori sangat baik, uji coba isi materi diperoleh sebesar 97,5 dengan kriteria sangat baik. (3) Uji coba perorangan diperoleh sebesar 98,75% predikat sangat baik, (4) uji coba kelompok kecil  95% predikat sangat baik, (5) Uji coba di lapangan diperoleh sebesar 91,25% dengan kategori sangat baik, Dengan demikian pengembangan video pembelajaran keterampilan recycling bernuansa karakter sangat layak untuk dikembangkan dapat digunakan untuk pembelajaran pada mata pelajaran SBdP secara simultan, dan dapat merubah nilai karakter siswa.
PENGEMBANGAN KEMASAN PRODUK KULINER LOKAL KEPULAUAN PARI Busyra, Nur; Darmawati, Desak Made; Handayani, Trisni; Alimudin, Muhamad
Reswara: Jurnal Pengabdian Kepada Masyarakat Vol 4, No 1 (2023)
Publisher : Universitas Dharmawangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46576/rjpkm.v4i1.2275

Abstract

Kabupaten Kepulauan Seribu khususnya Pulau Pari memiliki potensi wisata yang baik. Selaras akan hal itu produk kuliner lokal harus di perhatikan untuk meningkatkan citra pariwisata. Aktivitas bisnis produk kuliner lokal dapat meningkatkan pendapatan masyarakat, namun observasi awal menunjukkan pengemasan produk cenderung terabaikan. Tim pengabdian masyarakat LPPM UHAMKA bertujuan untuk meningkatkan kualitas pengemasan produk kuliner lokal masyarakat Kepulauan Seribu. Beberapa program di bentuk yaitu identifikasi problematika mitra, pemberian materi, pengemasan produk, praktik pengemasan produk, refleksi materi dan dokumentasi. Hasil menunjukkan kemasan produk kuliner yang cenderung terabaikan kini menjadi prioritas utama mitra untuk meningkatkan hasil penjualan. Hasil pretest dan posttest mitra dianalisis menggunakan paired sample t-test diperoleh nilai signifikansi <0.001, serta t-statistik -26.087 artinya ada perbedaan signifikan, positif, dan peningkatan rata-rata pengetahuan mitra akan packaging produk sebesar 26.087 setelah mengikuti program. Mitra berkomitmen untuk mengaplikasikan ilmu pengemasan produk dari program dan mengembangkannya
Integration of Canva Based Educational Videos in IPAS Learning to Improve the Learning Motivation of Junior High School Students Busyra, Nur; Dharmawati, Desak Made
International Journal Education and Computer Studies (IJECS) Vol. 5 No. 2 (2025): JULY
Publisher : Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/ijecs.v5i2.5069

Abstract

This research investigates how the integration of educational videos created with Canva influences learning motivation among junior high school students in IPAS (Ilmu Pengetahuan Alam dan Sosial) classes. The study adopted a quasi-experimental approach, utilizing both pre-test and post-test within control and experimental groups. A total of 60 eighth-grade students from a public junior high school in Jakarta participated, evenly split between the two groups. Over a period of four weeks, students in the experimental group engaged with instructional materials delivered through Canva-based videos, while those in the control group continued with standard classroom methods. To assess learning motivation, a questionnaire grounded in Keller’s ARCS Model—covering Attention, Relevance, Confidence, and Satisfaction—was administered. The instrument comprised 25 items, each rated on a 5-point Likert scale. Data analysis involved both descriptive and inferential statistics, including paired and independent sample t-tests, as well as effect size calculations. Findings indicate a marked improvement in motivation scores among students exposed to Canva-based videos. Specifically, the independent sample t-test produced a value of t = 4.65 with p = 0.000, and Cohen’s d was calculated at 0.86, reflecting a substantial effect. These outcomes point to the potential of visually engaging and interactive video content to boost students’ motivation in IPAS learning environments. The results highlight the practical value of integrating accessible digital tools such as Canva into science and social science teaching, as a means to encourage greater enthusiasm and active participation among students.
The Effectiveness of Learning Videos Using Canva Media on Elementary School Students' Motivation to Learn Science Darmawati, Desak Made; Busyra, Nur; Handayani, Trisni; Alimudin, M.
Al Qalam: Jurnal Ilmiah Keagamaan dan Kemasyarakatan Vol. 19, No. 5 : Al Qalam (September 2025)
Publisher : Sekolah Tinggi Ilmu Al-Qur'an (STIQ) Amuntai Kalimantan Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35931/aq.v19i5.5545

Abstract

Modernization of learning in industry 4.0, or the 21st century, is required to follow the development of science and technological progress, with the aim of being able to present a learning atmosphere that is enjoyable and in accordance with technological progress. This study aims to determine the effectiveness of learning videos using Canva media on the motivation to learn science in grade 5 students at Sabilina Kranggan Islamic Elementary School, Bekasi. the two variables between learning videos based on Canva media on students' learning motivation before being given a pre-test on the results of learning science, before treatment with Canva media-based video media showed the lowest obtained value of 50. Meanwhile, after using the Canva media-based video treatment on students' learning motivation after being given a post-test, the results of learning science can increase from an average value of 100. after being given treatment. This study was declared effective by proving the results of the student instrument with a sample size of 26 with a t-test greater than the t-table, namely -1.99 with -1.67, then Ho is rejected and Ha is accepted, meaning that there is an effectiveness of learning videos using Canva media on the motivation to learn science in grade 5 students at Sabilina Kranggan Islamic Elementary School, Bekasi Jatisampurna.
The Effect of Social Media Use on Interest Learning Vocational Students in DKI Jakarta Wadah, Virahma; Busyra, Nur
Edunesia : Jurnal Ilmiah Pendidikan Vol. 5 No. 1 (2024)
Publisher : research, training and philanthropy institution Natural Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51276/edu.v5i1.700

Abstract

Discussing students' interest in social media has pros and cons. Negative perspectives are seen, such as the degradation of learning activities when students access social media daily. Still, other discussions emphasize the importance of social media as a good gap or opportunity for more interactive learning. Interesting to study, this study aims to determine the effect of social media on interest in education. One hundred four respondents (Vocational Students in DKI Jakarta) were recruited to complete the research questionnaire. The research procedure consists of testing the instrument's validity-reliability, classical assumptions (normality and linearity), and simple linear regression analysis (t-test and the coefficient of determination). The study's results accept the alternative hypothesis that " social media influences students' learning interest". The social media regression coefficient increases learning interest by 1,026 units, and the determinant coefficient is 77.2%. This paper convinces academics that "there is a gap or opportunity for how social media can be a good momentum to accelerate student interest in learning in the future". The essence of the research findings emphasizes scientific discussion about the possibilities of social media as the latest fiber or instrument to be executed by teachers and students in an educational atmosphere.
Utilization of the Bukuwarung Application as a Digital Financial Recording Solution for Fashion Msmes In Ciledug Monica, Laura; Meiliya, Nailil Muna; Busyra, Nur
Jurnal Pengabdian Masyarakat Vol. 6 No. 2 (2025): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v6i2.2748

Abstract

Purpose: This study investigates the urgent need for digital transformation in financial management among Micro, Small, and Medium Enterprises (MSMEs), particularly within the fashion sector in Ciledug, in response to the demands of the Society 5.0 era. The research aims to address the challenges MSMEs face in maintaining accurate financial records and explores the implementation of the BukuWarung application as a practical digital solution. Method: The study employed a participatory approach involving four fashion MSMEs: Rangkayo 2, Rangkayo 3, Rangkayo 4, and 5758 PL. The intervention was conducted through a series of stages including initial surveys, socialization, hands-on training, continuous monitoring, and final evaluation. Data were collected qualitatively through observation and feedback during the assistance process. Practical Applications: The findings demonstrate that the BukuWarung application significantly enhances MSMEs’ ability to digitally record financial transactions such as income, expenses, receivables, payables, and inventory. The application contributes to the creation of more accurate and transparent financial reports, thereby improving digital financial literacy and operational efficiency. It also supports waste recovery and better resource management in small-scale businesses. Conclusion: The study concludes that digital financial tools like BukuWarung can effectively empower MSMEs in adopting modern financial practices. Despite minor technical challenges and initial resistance to routine recording, the overall impact of the intervention was positive, indicating a meaningful step toward sustainable digital transformation in the MSME sector.