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All Journal Forecasting : Jurnal Ilmiah Ilmu Manajemen Community Empowerment (JIMBE) Journal of Economics and Management Technologies
Irwan, Andi Muhammad
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Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Public Health Social Sciences

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Efforts to increase literacy at the parangtambung lorong library in Makassar, Indonesia Irwan, Andi Muhammad; Sapriyadi, Sapriyadi; R, Paramita
Community Empowerment Vol 6 No 5 (2021)
Publisher : Universitas Muhammadiyah Magelang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (334.37 KB) | DOI: 10.31603/ce.4452

Abstract

The society's relatively low reading interest is one of the problems faced by Indonesia. This condition can have an impact on socio-cultural conditions such as the habit of indulging in meaningless conversations. In Makassar City, various efforts have been made by stakeholders to overcome these problems. One of them is by establishing a hallway library in Parangtambung Village. The purpose of this activity is to educate the public about the importance of strengthening literacy through increasing reading interest. The method used was socialization and discussion. The Parangtambung hallway library can be used as a source of information and a source of knowledge which is expected to increase public interest in reading. After discussion, it was found that the cause of the low interest in reading in the community was due to the incompatibility of several types of books with the information needs of the community. Besides, the large potential for community entrepreneurship has encouraged the service team to add to the collection of books on entrepreneurship themes. The service team also provides motivation in fostering an entrepreneurial spirit. In addition, activities were enhanced with materials on business management and development through product innovation and digital-based marketing strategies.
The Influence of Packaging, Flavour Variants, Perceived Quality on Purchasing Decisions for Maros Salenrang Bread Risna; Hasnidar; Irwan, Andi Muhammad; Rahman, Sundari
Journal of Economics and Management Technologies Vol. 1 No. 1 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i1.2

Abstract

In the food industry, especially in Micro, Small, and Medium Enterprises (MSMEs) or Small and Medium-sized Enterprises (SMEs) sector, understanding consumer behavior is a vital element in marketing strategy. This study aims to analyze the influence of packaging, flavor variants, and quality perceptions on consumer purchasing decisions on Maros Salenrang Bread products in Maros Regency. With a quantitative approach. The sampling was done by distributing questionnaires where the population was all consumers of Maros Salenrang bread with a sample of 96 respondents through the snowball sampling method and analyzed using SPSS version 26. Descriptive analysis was used in this investigation. Instruments including validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression analysis test, determination coefficient test (r2), partial t test, and simultaneous f test were applied to test respondents' questionnaire responses. The results showed that the three independent variables packaging, flavor variants, and quality perceptions had a significant effect both partially and simultaneously on purchasing decisions
The Effect of Discounts, Online Customer Ratings, and Online Customer Reviews on Consumer Purchase Intention in The Shopee Marketplace Sumiati; Irwan, Andi Muhammad; Sandira, Nur Fadilah Ayu; Rostina
Journal of Economics and Management Technologies Vol. 1 No. 1 (2025): Journal of Economics and Management Technologies
Publisher : Candela Edutech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63288/jemtech.v1i1.5

Abstract

Objectives – This study aims to examine and analyze the influence of discounts on consumer purchase intention, The influence of online customer ratings on consumer purchase intention, The influence of online customer reviews on consumer purchase intention, and The simultaneous influence of discounts, online customer ratings, and online customer reviews on consumer purchase intention on the Shopee marketplace. Methods/Approach – The sampling technique used in this study is probability sampling, specifically through the purposive sampling method. The Results - discounts (X1) have a positive and significant effect on buying interest (Y), online customer ratings (X2) have a positive and significant effect on buying interest (Y), online customer reviews (X3) have a positive and significant effect on buying interest (Y), and discounts, online customer ratings, online customer reviews simultaneously have a significant effect on purchasing interest.
PENGARUH FAKTOR PSIKOLOGIS, PRIBADI, SOSIAL DAN BUDAYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK FASHION SECARAONLINE (Studi Kasus Pada Konsumen PT. Lazada Indonesia di Kota Makassar) Irwan, Andi Muhammad
Forecasting : Jurnal Ilmiah Ilmu Manajemen Vol. 1 No. 2 (2019): FORECASTING Jurnal Ilmiah Manajemen
Publisher : LPPM Universitas Muhammadiyah Mamuju

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (222.122 KB)

Abstract

Lazada merupakan situs belanja online terbaik untuk kategori business to consumer (B2C) berdasarkan Top of Mind konsumen, kepercayan, kepuasan yang didapatkan serta merupakan situs yang direkomendasikan oleh konsumen. Salah satu produk yang banyak diminati adalah produk Fashion. Keadaan ini merupakan bukti pergeseran perilaku pembelian konsumen yang sebelumnya pembelian hanya dilakukan pada gerai, toko dan mall secara langsung. Tujuan dari penelitian ini adalah Untuk menguji dan menganalisis pengaruh faktor psikologis,faktor pribadi, faktor sosial dan faktor budaya secara parsial dan simultan terhadap keputusan pembelian produk fashion secara Online (studi kasus pada konsumen PT. Lazada Indonesia di Kota Makassar). Penelitian ini merupakan penelitian eksplanasi dengan pendekatan kuantitatif. Populasi dalam penelitian ini adalah warga kota Makassar yang pernah melakukan pembelian produk fashion di situs www.Lazada.co.id lebih dari sekali dengan jumlah sampel sebanyak 110 responden yang di peroleh dengan menggunakan purposive sampling dan angket online sebagai metode pengumpulan data. Analisis data yang digunakan adalah analisis deskriptif dan regresi berganda. Hasil penelitian ini menunjukkan secara parsial dan simultan faktor psikologis, pribadi, sosial dan budaya berpengaruh signifikan terhadap keputusan pembelian
Pengaruh Endorsement Selebriti dan Persepsi Kualitas Terhadap Keputusan Pembelian Produk Glad2glow pada Toko Novita Kosmetik Kabupaten Luwu Askar, Pajrin; Jusri; Irwan, Andi Muhammad; Hasnidar
Jurnal Ilmu Manajemen, Bisnis dan Ekonomi Vol 3 No 3 (2025)
Publisher : PT Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/jimbe.v3i3.668

Abstract

This study aims to analyze the influence of celebrity endorsements and perceived quality on purchasing decisions for Glad2Glow products at Novita Cosmetics. Celebrity endorsements are a marketing strategy widely used by companies to influence consumers in making purchasing decisions. This study employed a quantitative method. The population was comprised of customers who purchased Glad2Glow products at Novita Cosmetics. A sample size of 50 respondents was selected. The sampling method used was saturated sampling. Data collection methods included observation, questionnaires, documentation, and literature review. Validity and reliability tests were used to test the instruments. Multiple linear regression, t-tests, and f-tests were used to test the hypotheses. The partial t-test results from the table show a significance level of 0.045 (X1) and 0.000 (X2) <0.05, and calculated t-values ​​of 2.060 (X1) and 4.520 (X2), which are greater than the t-value of 2.011. The results of this study indicate that celebrity endorsement and perceived quality have a positive influence on purchasing decisions.
Co-Authors Askar, Pajrin Hasnidar Jusri Nur Fadilah Ayu Sandira R, Paramita Rahman, Sundari Risna Rostina Sapriyadi Sumiati