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Sengkey, Fenny
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Analysis of Tourism Potential and Marketing Integration in Mundeh Kangin Village Sengkey, Fenny; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 8 No 1 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/080120

Abstract

The purpose of this research is to determine the tourism potential of Mundeh Kangin village, and howmarketing integration is carried out in Mundeh Kangin village, so that a suitable strategy can be implementedin the future. This research uses a qualitative descriptive approach with data collection techniques in the formof direct observation, interviews and document study. In-depth interviews with informants, namely the headof Mundeh Kangin Village, the tourism awareness group and the Farmer's group of Mundeh Kangin village. Thescope of the problem discussed in this research is regarding the potential and marketing mix of Mundeh KanginVillage as a pioneering tourism village in Tabanan Regency. Based on the results of internal, external andinteractive marketing research in Mundeh Kangin village, Tabanan, several key points can be concluded namelyLocal product potential, External communication challenges, and Role of Interactive marketing has beenidentified as a potential strategy to overcome challenges in external marketing. By involving the communitydirectly through social media, community events, interactive content, and collaboration with local influencers,interactive marketing is able to increase engagement and awareness about local products in Mundeh KanginTabanan village.Keywords: Tourism potential, integration, marketing
The Strategic Role of Human Resource Management in the Tourism Industry Wardhana, Zainal Firdaus; Sudiari, Made; Sengkey, Fenny
Jurnal Manajemen Pelayanan Hotel Vol 8 No 2 (2024): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.080224

Abstract

The tourism industry, as one of the most dynamic sectors globally, relies heavily on the effectiveness of human resource management (HRM) to maintain competitive advantage. This paper explores the strategic role of HRM in the tourism industry, emphasizing workforce planning, talent acquisition, training and development, and employee retention. By analyzing case studies and industry trends, the study highlights best practices and offers recommendations for optimizing HRM to enhance service quality and organizational performance. This research is qualitative descriptive, it utilized a comprehensive literature review to examine the current state of workforce planning and recruitment strategies in the tourism industry. To optimize HRM effectiveness, tourism organizations must adopt a data-driven, strategic approach to address key challenges, such as fluctuating demand, high employee turnover, and the need for continuous skills development. By implementing best practices in HRM, the tourism industry can unlock its full potential, providing exceptional experiences for travelers and contributing to the overall economic and cultural development of destinations worldwide.
Emotional Intelligence and Social Networking Effects on Student Academic Achievement Sengkey, Fenny; Flaviana Osin, Rosvita; Agus Anggayana, I Wayan
Jurnal Manajemen Pelayanan Hotel Vol 6 No 2 (2022): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.060221

Abstract

This study aims to examine the influence of emotional intelligence and the impact of social media on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Data collection using a questionnaire. Determination of samples in this study using simple random techniques. This study took 50% of the total number of students. The results of the study show that emotional intelligence has a positive and significant effect on student achievement and the impact of social media has a positive and significant effect on student academic achievement in Akademi Komunitas Manajemen Perhotelan Indonesia. Affective domains such as interpersonal skills, stress management, adaptability, and general mode are slowly melding into learning instructional designs. Psychological characteristics are seen as necessary characteristics of successful students for the achievement of education programs. The use of social media also has a positive impact on students by being able to add the latest knowledge and information Keywords: emotional intelligence, social network, student academic achievement
Analysis of the Menus' Factors that are Influential in Determining the Marketing Mix : an Empirical Study on Mawar Saron Restaurant in Puri Saron Hotel Seminyak - Bali Sengkey, Fenny; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 7 No 1 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070113

Abstract

In the global tourism sector, food and beverage menus no longer play a supporting role. In contrast, food occupies a central position both in determining tourists' decision-making to travel and vacation experiences. The purpose of this study was to determine the level of popularity of the menu and the profit level of the menu at Mawar Saron Restaurant. In addition, this study also aims to determine what marketing strategies are appropriate to use to increase sales results according to the menu category. The data analysis technique used in this study is the engineering menu analysis technique which consists of 12 steps. The results of research on the Mawar Saron Restaurant in Puri Saron Seminyak can be seen that 32% or 16 menu items of the entire ala carte menu offered belong to the star menu class (popular and profitable), 26% or 13 menu items belong to the Plowhorse menu class (popular but unprofitable). ) and 20% or 10 menu items belong to the Puzzle menu class (less popular but profitable). While 22% or 11 menu items belong to the Dog menu class (less popular and less profitable). Management policies implemented in increasing food sales are maintaining food quality and price for the star group, increasing food quality and selling price of food for the plowhorse group, improving food raw materials so as to reduce food prices for the puzzle group and evaluating materials, services, promotions and food prices for the dog category. Keywords: Menu popularity, Food Cost, Margin Contribution
Tourism Development Strategy in Mundeh Kangin Village Sub District Selemadeg Barat, District Tabanan Bali Sengkey, Fenny; Osin, Rosvita Flaviana
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070224

Abstract

Mundeh Kangin Village has natural resource potential that can be developed into agrotourism. The MundehKangin Village farmer group transformed the village into a durian village. The unique nature and culture attracttourists to visit the village. In improving the quality of tourism, of course there needs to be an effective strategyso that the tourism ecosystem in Mundeh Kangin Village can become a leading tourism destination in TabananRegency, Bali. The focus and aim of this research is to formulate a development strategy for Mundeh KanginVillage. Using the SWOT analysis method (Strength, Weakness, Opportunities, Threats) in analyzing thestrategic environment in the management of Tourism Villages. This research uses a qualitative research typeusing sources from Mundeh Kangin Village, namely the village head (perbekel), the Tourism Awareness Group(POKDARWIS) and farmer groups. Based on the IFE and EFE matrix tables, the total weighted scores are 2.75and 3.12. This shows that agrotourism in Mundeh Kangin Village is relatively strong in overcoming weaknessesand taking advantage of existing opportunities to overcome threats. The internal strategic factor in MundehKangin Village which is the main strength is that it is one of the horticultural commodities which has reachednational and international markets and the garden products in the form of local fruits such as durian, salak,buni, chocolate, coffee, coconut, porang grow abundantly in Mundeh Kangin Village 0.64, while the mainweakness is capital and infrastructure which is still lacking with a total value of 0.33. The external strategicfactor in the development of Mundeh Kangin village which is the main opportunity is the lifestyle of the peoplewho want to return to nature with a value of 0.57, while the main threat faced is the unpredictable climate witha value of 0.30. The research results show that the strategy that can be used by Mundeh Kangin Village is aGeneric expansion strategy. Meanwhile, Strategy variations are, concentric diversification, market penetration,market and product development and backward integration.Keywords: SWOT analysis, development, tourist villages
Identify Industrial Work Practices in the Food and Beverage Product Department of Kayumas Seminyak Resort Antara, I Made Kusuma; Anggayana, I Wayan Agus; Dwiyanti, Ni Made Christine; Sengkey, Fenny
Jurnal Manajemen Pelayanan Hotel Vol 7 No 2 (2023): Jurnal Manajemen Pelayanan Hotel
Publisher : Akademi Komunitas MAPINDO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37484/jmph.070229

Abstract

This research Identify Industrial Work Practices in the Food and Beverage Product Department of Kayumas Seminyak Resort. It can be used as a guide to improve the quality of work and creativity in entering the tourism industry. Increasing student knowledge in the Food and Beverage products field and implementing training will be helpful later when facing the industrial world. This research is descriptive qualitative research. The document used in this research is taken from Industrial Work Practices in the Food and Beverage Product Department of Kayumas Seminyak Resort Students' report. After carrying out industrial work practices, the researcher gained a lot of useful work experience in the form of theories and practical knowledge regarding the Food and Beverage Product field and the ability to work together. In addition, the author has carried out one of the requirements for completing the Food and Beverage Product Study program by carrying out industrial work practices. Keywords: Industrial Work Practices, Food and Beverage Product Department, Quality of work, Tourism Industry, Kayumas Seminyak Resort.
Co-Authors Antara, I Made Kusuma DWIYANTI, NI MADE CHRISTINE I Wayan Agus Anggayana Ni Made Sudiari Rosvita Flaviana Osin Zainal Firdaus Wardhana