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All Journal Journal of Community Service and Society Empowerment PASAI : Jurnal Pengabdian kepada Masyarakat
Yuli, Rama
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Agriculture, Biological Sciences & Forestry Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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Peningkatan Kompetensi Akuntansi Melalui Pemanfaatan Aplikasi Pada Smartphone Susilawati, Susi; Samukri; Saleh, Ridwan; Yuli, Rama; Suryaningsih, Maria; Pratami, Shalsa Dita; Suwandi, Lisa Fitria
PASAI : Jurnal Pengabdian kepada Masyarakat Vol. 2 No. 2 (2023): December
Publisher : Yayasan Pendidikan Mitra Mandiri Aceh(YPMMA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58477/pasai.v2i2.124

Abstract

The need for the Internet is not only as a medium for entertainment or viewing but also for many others, including helping to prepare financial performance reports for business activities. Therefore, there is a need for understanding and knowledge for the public, especially young people who are learning to do business, so they no longer think that software or applications for financial reporting must be obtained difficultly and expensively. Still, it can also be obtained through other means like a smartphone at a low cost or even free. The method used in implementing community service is training through presentations delivered by community service team presenters, and practice using applications via smartphone. The discussion presented is 1) the history of the accounting recording process up to the use of applications available on computers or smartphones, and 2) introducing the application and providing training on accounting recording through the SIAPIK application. With this training, it is hoped that Binar High School students can increase their knowledge and competence in using simple accounting applications based on Android (via Playstore) and IOS.
Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital Di Desa Karang Satria Tambun Utara Kabupaten Bekasi Rizal, Moch.; Yuli, Rama; Rasenda, Rasendea; Wiyana, Hari; Ibarda, Aditya
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1801

Abstract

Digital marketing training is an important step in efforts to empower Micro, Small, and Medium Enterprises (MSMEs) to face business competition in the digital era. This community service program aims to improve the competence of MSME actors in Karang Satria Village, North Tambun District, Bekasi Regency, especially in utilizing digital media as a means of product marketing. The training is conducted with a practical and participatory approach, including introducing digital marketing platforms and content strategies and using digital applications that support sales. The results of the activity showed an increase in participants' understanding and skills in optimizing digital marketing, which had a positive impact on expanding market reach and increasing business turnover. These findings affirm the importance of digital marketing training as a means of empowering MSMEs to adapt and develop in the midst of information technology developments. It is suggested that there be further assistance to ensure the sustainability of the implementation of digital marketing strategies by MSME actors.
Co-Authors Ibarda, Aditya Moch. Rizal Pratami, Shalsa Dita Rasenda, Rasendea Ridwan Saleh, Ridwan Samukri Suryaningsih, Maria Susi Susilawati Suwandi, Lisa Fitria Wiyana, Hari