Article Per Year (5 Year)
p-Index From 2020 - 2025
0.751
P-Index
This Author published in this journals
All Journal Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) International Journal of Integrative Sciences Journal of Community Service and Society Empowerment
Wiyana, Hari
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
PENGARUH DIRECT MARKETING, KUALITAS PRODUK, DAN KEPUASAN PELANGGAN TERHADAP MINAT BELI ULANG PADA LIVE STREAMING MARKETING SHOPEE LIVE: (Studi Kasus Pada Pengguna Aplikasi Shopee Di Universitas Teknologi Muhammadiyah Jakarta) Wiyana, Hari; Putera, Adhitya Ibanda; Achmadi, Achmadi; Zulkarnaen, Adilla Yolanda
Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Vol. 3 No. 1 (2024): Jurnal JEKMA, April 2024
Publisher : Yayasan Bina Internusa Mabarindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the current era of business digitalization, Shopee Live has become one of the e-commerce platforms utilizing live streaming features as a marketing strategy to enhance interaction between sellers and consumers. This research aims to analyze the influence of direct marketing, product quality, and customer satisfaction on repurchase intention on Shopee Live. Repurchase intention is the primary focus as it is a crucial indicator in maintaining customer loyalty and long-term business. This study employs the Structural Equation Modeling (SEM) method to analyze data collected from 100 respondents, who are students of Universitas Teknologi Muhammadiyah Jakarta and have used Shopee Live for shopping. Validity and reliability tests are used to ensure that the research instruments are reliable and accurate in measuring the variables studied. Additionally, the R-square test is utilized to measure the extent to which the independent variables explain the variation in the dependent variable. Hypothesis testing is conducted to determine the significance of the relationships between variables. The results indicate that direct marketing has a positive but not significant effect on repurchase intention. In contrast, product quality and customer satisfaction have a positive and significant impact on repurchase intention. The implications of these findings suggest that while direct marketing is important in attracting consumer attention, product quality and customer satisfaction play a more significant role in driving repurchase decisions. Therefore, sellers on Shopee Live are advised to focus more on improving product quality and providing services that enhance customer satisfaction to increase consumer loyalty.
Pengaruh Kompensasi Dan Lingkungan Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening Di Kantor Pusat Radio Republik Indonesia (RRI Jakarta Putera, Adhitya Ibanda; Rasenda, Rasenda; Wiyana, Hari; Asih, Afifah Tri
Jurnal Ekonomi, Manajemen dan Akuntansi (JEKMA) Vol. 3 No. 1 (2024): Jurnal JEKMA, April 2024
Publisher : Yayasan Bina Internusa Mabarindo

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the era of globalization and rapid technological advancement, human resources (HR) have become a key factor in a company's success. This study focuses on the impact of compensation and work environment on employee performance, with job satisfaction as an intervening variable at Radio Republik Indonesia (RRI) Jakarta, a public broadcasting institution that must adapt quickly to remain relevant and competitive. The study employs Structural Equation Modeling (SEM) with Partial Least Squares (PLS) to analyze data from 150 respondents. The findings reveal that: (1) Compensation has a positive and significant effect on employee performance. (2) Work environment does not have a significant impact on employee performance. (3) Compensation has a positive and significant effect on job satisfaction. (4) Work environment also has a positive and significant effect on job satisfaction. (5) Job satisfaction has a positive and significant effect on employee performance. (6) Job satisfaction acts as a mediator between compensation and employee performance. (7) Job satisfaction also mediates the relationship between work environment and employee performance. These findings emphasize that while both compensation and work environment positively influence job satisfaction, only compensation has a direct and significant impact on employee performance. Job satisfaction plays a crucial mediating role in this relationship. The study suggests evaluating and adjusting compensation schemes and improving the work environment to optimize employee performance at RRI Jakarta.
Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital Di Desa Karang Satria Tambun Utara Kabupaten Bekasi Rizal, Moch.; Yuli, Rama; Rasenda, Rasendea; Wiyana, Hari; Ibarda, Aditya
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1801

Abstract

Digital marketing training is an important step in efforts to empower Micro, Small, and Medium Enterprises (MSMEs) to face business competition in the digital era. This community service program aims to improve the competence of MSME actors in Karang Satria Village, North Tambun District, Bekasi Regency, especially in utilizing digital media as a means of product marketing. The training is conducted with a practical and participatory approach, including introducing digital marketing platforms and content strategies and using digital applications that support sales. The results of the activity showed an increase in participants' understanding and skills in optimizing digital marketing, which had a positive impact on expanding market reach and increasing business turnover. These findings affirm the importance of digital marketing training as a means of empowering MSMEs to adapt and develop in the midst of information technology developments. It is suggested that there be further assistance to ensure the sustainability of the implementation of digital marketing strategies by MSME actors.
The Role of Emotional Response in Mediating the Influence of Green Product and Green Promotion to Sales Performance, A Study on Dairy Products Marketed in Modern Market Channels Rizal, Moch; Zaenudin, Zaenudin; Rasenda, Rasenda; Ibarda, Aditya; Wiyana, Hari
International Journal of Integrative Sciences Vol. 3 No. 8 (2024): August 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/ijis.v3i8.10540

Abstract

This study aims to analyze the role of emotional response in mediating the influence of green products and green promotion on sales performance. This quantitative research with a causality design uses a sample of dairy product customers sold in modern market channels and is analyzed using the Structural Equation Model. The results of the study show that green products and green promotion directly have a positive effect on emotional response and sales performance. Emotional response is proven to affect sales performance and can mediate the influence of green products and green promotion on sales performance. Empirical evidence shows that the implementation of green products and green promotions can increase consumer emotional response and have an impact on improving sales performance. This study implies that the green marketing approach can enhance the integration of environmental issues in all aspects of the company's activities, from strategy formulation, planning, and production to distribution, which positively impacts sales performance. This green marketing concept is very relevant in answering fierce business competition declining global economic conditions and helping companies improve customer service and satisfaction with going green  
Co-Authors Achmadi Achmadi Asih, Afifah Tri Ibarda, Aditya Moch. Rizal Putera, Adhitya Ibanda Rasenda, Rasenda Rasenda, Rasendea Yuli, Rama Zaenudin Zaenudin Zulkarnaen, Adilla Yolanda