Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Journal of Community Service and Society Empowerment PASAI : Jurnal Pengabdian kepada Masyarakat
Yuli, Rama
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Community Service and Society Empowerment

 1 
Pemberdayaan UMKM Melalui Pelatihan Pemasaran Digital Di Desa Karang Satria Tambun Utara Kabupaten Bekasi Rizal, Moch.; Yuli, Rama; Rasenda, Rasendea; Wiyana, Hari; Ibarda, Aditya
Journal of Community Service and Society Empowerment Том 3 № 02 (2025): Journal of Community Service and Society Empowerment
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jcsse.v3i02.1801

Abstract

Digital marketing training is an important step in efforts to empower Micro, Small, and Medium Enterprises (MSMEs) to face business competition in the digital era. This community service program aims to improve the competence of MSME actors in Karang Satria Village, North Tambun District, Bekasi Regency, especially in utilizing digital media as a means of product marketing. The training is conducted with a practical and participatory approach, including introducing digital marketing platforms and content strategies and using digital applications that support sales. The results of the activity showed an increase in participants' understanding and skills in optimizing digital marketing, which had a positive impact on expanding market reach and increasing business turnover. These findings affirm the importance of digital marketing training as a means of empowering MSMEs to adapt and develop in the midst of information technology developments. It is suggested that there be further assistance to ensure the sustainability of the implementation of digital marketing strategies by MSME actors.
Co-Authors Ibarda, Aditya Moch. Rizal Pratami, Shalsa Dita Rasenda, Rasendea Ridwan Saleh, Ridwan Samukri Suryaningsih, Maria Susi Susilawati Suwandi, Lisa Fitria Wiyana, Hari