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All Journal Journal of Business Management Education (JBME) Jurnal Bisnis dan Ekonomi Jurnal Ekonomi, Manajemen, Akuntansi
Herdina, Nova
Unknown Affiliation
Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Social Media Marketing terhadap Brand Equity (Survei terhadap Anggota Fanpage Facebook Elevania) Herdina, Nova; Hurriyati, Ratih; Widjadjanta, Bambang
Journal of Business Management Education (JBME) Vol 4, No 3 (2019)
Publisher : Business Education Program of Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (477.644 KB) | DOI: 10.17509/jbme.v4i3.19276

Abstract

Permasalahan dalam penelitian ini mengenairendahnya peringkat Elevania pada daftar perusahaan  e-commerce di Indonesia dikarenakan berkurangnya penjualan disetiap tahunnya. Tujuan dari penelitian ini adalah untukmendapatkan bukti empiris tentang pengaruh sub variabel social media marketing. Jenis penelitian yang digunakan adalah deskriptif verifikatif yaitu dengan pengambaran dan pemaparan varibel-variabel yang diteliti dan kemudian ditarik kesimpulan. Objek penelitian yang menjadi variable terikat adalah brand equity (Y)  dan social media marketing (X) sebagai variabelbebas. Populasi dalam penelitian ini adalah pengikut fan pageFacebook Elevania di Indonesia. Pengambilan sampel dalampenelitian ini menggunakan metode non probabilty random sampling dengan menggunakan teknikpurposive sampling terhadap 2—pengikut fan page Facebook Elevania. Uji instrument dilakukan dengan uji vadilitas dan ujireabilitas dan teknik analisis yang digunakan adalah analisisjalur.
Analisa Penerapan Bukti Potong Unifikasi Intansi Pemerintah di Rumah Sakit Umum Daerah XYZ Hanipa, Ega; Fitrawansyah, Fitrawansyah; Herdina, Nova
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 5: Juli 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i5.10717

Abstract

Aplikasi e-Bupot Unifikasi merupakan sistem elektronik yang disediakan oleh Direktorat Jenderal Pajak (DJP) untuk memudahkan wajib pajak dalam pembuatan bukti pemotongan/pemungutan dan pelaporan SPT Masa PPh Unifikasi secara digital, sesuai dengan ketentuan PER-24/PJ/2021. RSUD XYZ, yang mulai beroperasi pada tahun 2020, mulai menerapkan e-Bupot Unifikasi pada Juni 2022 dalam pelaporan pajak penghasilannya. Penelitian ini bertujuan untuk menganalisis penerapan e-Bupot Unifikasi pada Instansi Pemerintah, khususnya di RSUD XYZ , dengan menyoroti aspek implementasi, efektivitas, efisiensi, serta kendala yang dihadapi. Metode yang digunakan adalah analisis deskriptif kualitatif. Hasil penelitian menunjukkan bahwa RSUD XYZ telah menerapkan aplikasi e-Bupot Unifikasi sesuai dengan ketentuan PER-24/PJ/2021, dan sistem tersebut telah berjalan dengan baik meskipun masih terdapat beberapa kendala teknis dalam pelaksanaannya.
Mengevaluasi Prediksi Kebangkrutan Melalui Analisis Rasio Keuangan dan Metode Altman Z-Score Pada Perusahaan Farmasi Tahun 2019-2022 Kusmindian Daryani, Ratna; Herdina, Nova
Jurnal Bisnis dan Ekonomi Vol 1 No 2 (2023): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v1i2.8

Abstract

The aim: of this research is to predict, analyze and identify the potential for bankruptcy of a company using financial ratio analysis and the Altman Z-Score method for companies in the pharmaceutical sector from 2019 to 2022 through financial report analysis. In a situation where a company faces bankruptcy, the negative impact will be felt by various parties. Therefore, we need a model for predicting the possibility of bankruptcy that can provide an initial indication to the company.Methodology: used in this research is a quantitative-based descriptive approach. The data used comes from secondary sources, namely financial reports. The data collection technique applied is through documentation techniques, and data analysis is carried out using a descriptive analysis approach.Research results: show that in the last four years, the companies studied were included in the category of potentially facing bankruptcy risk. This is because the Z-Score value produced each year is below the standards that usually apply to companies with healthy financial performance. The decline in financial ratios and Z-Score values was caused by various factors, such as a decrease in profits due to a decrease in sales, high levels of company debt, and uncertainty in managing the working capital generated by the company each year.
Analisis Profitabilitas dalam Mengukur Kinerja Keuangan PT. Krakatau Steel, Tbk Tahun 2018-2021 Herdina, Nova; Daryani, Ratna Kusmindian
Jurnal Bisnis dan Ekonomi Vol 1 No 2 (2023): Jurnal Bisnis dan Ekonomi
Publisher : OGZ Research & Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61597/jbe-ogzrp.v1i2.14

Abstract

Objective: The purpose of the research is to evaluate the financial performance of PT. Krakatau Steel, Tbk during the period 2018 to 2021 by analyzing profitability ratios.Methodology: In the framework of this research, we adopted quantitative methods and applied them with a descriptive approachResearch results: The profitability ratio of PT Krakatau Steel, Tbk from 2018 to 2021 is used as a tool to monitor the company's financial performance. The fluctuations seen in GPM indicate instability in the operational performance of these entities, reflecting problems in the company's performance. Meanwhile, there was an increase recorded in NPM, which illustrates the increase in company performance. ROA also shows an increasing trend every year.
Co-Authors Daryani, Ratna Kusmindian Fitrawansyah, Fitrawansyah Hanipa, Ega Kusmindian Daryani, Ratna Ratih Hurriyati Widjadjanta, Bambang