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All Journal JOURNAL OF SCIENCE AND SOCIAL RESEARCH Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat International Journal of Economics (IJEC) Jurnal Ekonomi Pembangunan dan Pariwisata
Syera, Inda Arfa
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Religion Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Nursing Public Health Social Sciences

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E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
Pengaruh Pengawasan dan Komunikasi Terhadap Produktivitas Kerja Karyawan pada SPBU 14212291 Air Joman Syera, Inda Arfa; Ega Novriyanti; Prianda Pebri
JEPP : Jurnal Ekonomi Pembangunan Dan Pariwisata Vol. 3 No. 2 (2023): Oktober 2023
Publisher : Fakultas Ekonomi Dan Bisnis Universitas Palangka Raya (UPR)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52300/jepp.v3i2.11392

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh pengawasan terhadap produktivitas kerja karyawan pada SPBU 14212291 Air Joman, untuk mengetahui pengaruh komunikasi terhadap produktivitas kerja karyawan pada SPBU 14212291 Air Joman dan untuk mengetahui pengaruh pengawasan dan komunikasi terhadap produktivitas kerja karyawan pada SPBU 14212291 Air Joman. Metode penelitian yang digunakan adalah kuantitatif. Data yang digunakan adalah data primer yang bersumber dari kuesioner. Populasi dalam penelitian ini adalah karyawan pada SPBU 14212291 Air Joman. Sampel dalam penelitian ini adalah 88 orang karyawan. Analisis penelitian yang dilakukan yaitu regresi linier berganda, uji asumsi klasik (uji normalitas, uji multikolinearitas dan heteroskedastisitas), dan uji statistik (koefisien determinasi (R2), uji F statistik, dan uji t statistik). Hasil penelitian ini menunjukkan bahwa secara parsial Pengawasan dan Komunikasi berpengaruh positif dan signifikan terhadap Produktivitas kerja karyawan pada SPBU 14212291 Air Joman. Hasil penelitian uji simultan adalah pengawasan dan komunikasi berpengaruh signifikan terhadap Produktivitas kerja karyawan pada SPBU 14212291 Air Joman
Pengolahan Limbah Kelapa untuk Meningkatkan Kesejahteraan Masyarakat Karang Taruna Desa Lubuk Palas Irwansyah, Rudy; Tanjung, Adetia Azmi; Syera, Inda Arfa
Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Vol. 4 No. 2 (2024): Maret 2024 - Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat
Publisher : Indonesian Scientific Journal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59395/altifani.v4i2.514

Abstract

Kecamatan Silau Laut khususnya desa Lubuk Palas merupakan salah satu desa penghasil kelapa terbesar di kabupaten Asahan. Hanya saja inovasi dan keahlian pemanfaatan air kelapa sangat rendah, sehingga air kelapa yang memiliki banyak manfaat dianggap sebagai limbah. Pemanfaatan dan pembuangan yang tidak baik dari air kelapa yang terlalu banyak, menyebabkan lingkungan menjadi kotor. Untuk mengatasi hal tersebut, maka diperlukannya pelatihan bagi masyarakat dalam memanfaatkan limbah kelapa khususnya air kelapa agar menjadi produk yang dapat meningkatkan perekonomian masyarakat desa dan menjaga kelestarian lingkungan. Hasil yang diperoleh dengan melakukan kegiatan sosialisasi tentang pentingnya kearifan lokal dan menjaga kelestarian lingkungan, sosialisasi tentang manfaat kelapa, pelatihan mengolah air kelapa menjadi nata de coco dan pupuk organik cair, pelatihan pemanfaatan media sosial sebagai media promosi, dan pelaksanaan uji coba pupuk organik pada lahan dan pengenalan produk nata de coco kepada masyarakat.
PENGARUH INDEKS PEMBANGUNAN MANUSIA DAN LAJU PERTUMBUHAN EKONOMI TERHADAP TINGKAT PENGANGGURAN TERBUKA DI KOTA MEDAN TAHUN 2003-2024 Tanjung, Adetia Azmi; Affiah, Hajar; Syera, Inda Arfa
JOURNAL OF SCIENCE AND SOCIAL RESEARCH Vol 8, No 3 (2025): August 2025
Publisher : Smart Education

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54314/jssr.v8i3.4098

Abstract

Abstract: The purpose of this study is to determine the effect of the Human Development Index and the Economic Growth Rate on the Open Unemployment Rate in Medan City from 2003 to 2024. The data used in this study is time series data for the period 2003-2024 sourced from the Central Statistics Agency (BPS) of Medan City. This study uses multiple linear analysis with the Ordinary Least Square (OLS) model processed with the eviews data processing tool. The results of the t-test research on eviews data processing, the probability of the Human Development Index is 0.0000. Where 0.0000 <0.05 so it is concluded that the Human Development Index has a significant effect on the Open Unemployment Rate. Then the variable Economic Growth Rate obtained a probability value of 0.0825. Where 0.0825> 0.05 so it can be concluded that the Economic Growth Rate does not have a partial effect on the Open Unemployment Rate. Then finally the f test was carried out. Where the probability value of the f statistic was 0.000001. This means that the Human Development Index and Economic Growth Rate have a simultaneous effect on the Open Unemployment Rate in Medan City. Keywords: Human Development Index, Economic Growth Rate, Open Unemployment Rate Abstrak: Tujuan penelitian ini untuk mengetahui pengaruh Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi terhadap Tingkat Pengangguran Terbuka di Kota Medan tahun 2003 sampai dengan tahun 2024. Data yang digunakan dalam penelitian ini adalah data time series dalam kurun waktu 2003-2024 yang bersumber dari Badan Pusat Statistik (BPS) Kota Medan. Penelitian ini menggunakan analisis linear berganda dengan model Ordinary Least Square (OLS) yang diolah dengan alat bantu olah data eviews. Hasil penelitian uji t pada olah data eviews, probabilitas Indeks Pembangunan Manusia sebesar 0.0000. Dimana 0.0000 < 0,05 sehingga disimpulkan Indeks Pembangunan Manusia berpengaruh signifikan terhadap Tingkat Pengangguran Terbuka. Kemudian variabel Laju Pertumbuhan Ekonomi diperoleh nilai probabilitas 0.0825. Dimana 0.0825 > 0.05 sehingga dapat disimpulkan bahwa Laju Pertumbuhan Ekonomi tidak berpengaruh secara parsial terhadap Tingkat Pengangguran Terbuka. Kemudian terakhir dilakukan uji f. Dimana nilai prob f statistiknya 0.000001. Artinya Indeks Pembangunan Manusia dan Laju Pertumbuhan Ekonomi berpengaruh secara simultan terhadap Tingkat Pengangguran Terbuka di Kota Medan.  Kata kunci: Indeks Pembangunan Manusia, Laju Pertumbuhan Ekonomi, Tingkat Pengangguran Terbuka
E-Marketing and Product Reviews on Purchasing Decisions in the Culinary Creative Industry (Case Study: Chili Derivative Business) Syera, Inda Arfa; Affiah, Hajar
International Journal of Economics (IJEC) Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v3i2.1045

Abstract

The aim of this research is to determine the influence of E-Marketing and Product Reviews on Product Purchasing Decisions in Chili Derivative Businesses in Lubuk Cuik Village. The approach used in this research is a quantitative approach. The data used in this research is primary data sourced from questionnaires. The analysis techniques used are classical assumption tests (normality test, multicollinearity test and heteroscedasticity test), multiple linear regression, and hypothesis testing (F statistical test, and t statistical test, as well as the coefficient of determination (R2) test). The results of this research are based on the results of a simultaneous test (f test), it can be seen that the E-Marketing and Product Review variables have a significant effect together (simultaneously) on the Purchasing Decision variable. Based on the partial test, the E-Marketing variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village and the Product Review variable has a positive and significant effect on product purchasing decisions at chili derivative businesses in Lubuk Cuik Village.
Global Labor Market Developments and Their Relation with HR Management Ningsih, Supiah; Sipahutar, M Ali; Yusnandar, Willy; Sabrina, Sabrina; Syera, Inda Arfa
International Journal of Economics (IJEC) Vol. 4 No. 1 (2025): January-June
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijec.v4i1.1379

Abstract

Globalization has accelerated economic, social, and political integration between countries, creating an increasingly open and competitive labor market. This has encouraged the mobility of labor across countries, both physically and virtually, and expanded opportunities for individuals and companies to participate in the global economy. Technology, especially the digital revolution, artificial intelligence (AI), robotics, and automation, is a major driver of global labor market change. By 2030, more than 80% of global employers expect technology to revolutionize various industrial sectors and create high demand for new skills, such as programming, big data analysis, and technology literacy. Globalization has become a major factor changing the dynamics of labor markets around the world, including Indonesia. This development requires countries to adjust their labor market policies and structures to be able to compete amidst increasingly competitive and liberal global market pressures. One major trend is the implementation of a flexible labor market system, promoted by international institutions such as the World Bank and IMF in response to the incompatibility of rigid labor markets with global economic conditions. The development of the global labor market due to globalization has brought significant changes to the structure, behavior, and policies of the labor market, including in Indonesia. Human resource management is the key to managing these challenges and taking advantage of these opportunities, through adaptive, inclusive, and knowledge-based strategies to create competitive advantage and sustainable economic growth. The evolution of human resource management in the modern era is marked by digital transformation that changes the way organizations manage their workforce, from manual processes to automation and data-driven.
Co-Authors Affiah, Hajar Ega Novriyanti Irwansyah, Rudy Ningsih, Supiah Prianda Pebri Sabrina Sabrina Sipahutar, M Ali Tanjung, Adetia Azmi Yusnandar, Willy