Article Per Year (5 Year)
p-Index From 2021 - 2026
1.564
P-Index
This Author published in this journals
All Journal Jurnas Nasional Teknologi dan Sistem Informasi Jurnal Rekayasa Hijau MIND (Multimedia Artificial Intelligent Networking Database) Journal REKA ELKOMIKA: Jurnal Pengabdian kepada Masyarakat Journal Social Science And Technology For Community Service INTERNAL (Information System Journal)
Umaroh, Sofia
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Other

Published : 10 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal Social Science And Technology For Community Service

 1 
Implementation of MDLC Method to Create Promotional Videos for Tahu Bakso Mak Cito Putra, Kurnia Ramadhan; Fahrudin, Nur Fitrianti; Umaroh, Sofia
Journal of Social Sciences and Technology for Community Service (JSSTCS) Vol 5, No 1 (2024): Volume 5, Nomor 1, March 2024
Publisher : Universitas Teknokrat Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33365/jsstcs.v5i1.3611

Abstract

The use of technology has a good impact in various sectors, including the culinary industry. Tahu Bakso Mak Cito, located in Leuwiliang, Bogor, faces challenges in adapting to technology, especially for marketing. This community service aims to overcome the problems faced by Tahu Bakso Mak Cito in promoting its products. The proposed solution is to create promotional videos by utilizing multimedia for effective marketing. A SWOT analysis was first carried out to identify the challenges faced by Tahu Bakso Mak Cito, including limited marketing strategies, competition from larger food companies, low production scale, and short product shelf life. After the problem has been identified using the SWOT Analysis, video development is then carried out by following the multimedia development methodology, namely the Multimedia Development Life Cycle, which includes initialization, blueprint design, asset preparation, product development, as well as testing and validation. To overcome this problem, solutions are proposed, including multimedia and social media marketing strategies. It is hoped that the success of making a promotional video for Tahu Bakso Mak Cito can improve their marketing capabilities in this era of technological development, which is not only useful for increasing brand awareness, but also becomes an inspiration for entrepreneurship. The positive response from the owners of Tahu Bakso Mak Cito UMKM was that they felt it was helpful to promote this community service activity.
Co-Authors Adinda, Najwa Afriyanti Dwi Kartika Angelica, Evlyn Arsyad, Zulkifli Astri Rahayu FAHRUDIN, NUR FITRIANTI Fitrianti, Nur HERNAWAN, HASNAURA ATHAVANIA Ibrahim, Andrika Zainal Istifah Istifah, Istifah LAUTAN, GAMAS BLOORY Nurjaman, Asep Rizal Pandji, Prambudhi Wibowo Putra, Kurnia Ramadhan Putra, Kurnia Ramahdan Ramadhan Putra, Kurnia UTAMI, SABRINA AZIZA Yudianto, Fauzi