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All Journal SEIKO : Journal of Management & Business Online Learning in Educational Research Journal of Islamic Economics and Business
Wijaya, Ni Putu Nurwita Pratami
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Religion Economics, Econometrics & Finance Education Social Sciences

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Strategi Pengembangan Produk Berdaya Saing (Unit Usaha Pascorner: Pemasyarakatan PojokWarga Binaan BNN Jabar) Bestari, Dinda Kayani Putri; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Wijaya, Ni Putu Nurwita Pratami
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5298

Abstract

Penyalahgunaan obat terlarang berdampak pada psikis dan lingkungan sosial.Pembinaan narapidana dilakukan agar warga binaan siap masuk dan hidup bermasyarakat. Bentuk pembinaan berupa keterampilan kerja dan latihan kerja/ produksi.TrendshHalal lifestyle, merupakan kondisi yang perlu direspon oleh warga binaan, tentunya halal lifestyle erat kaitannya dengan penggunaan produk halal. Hal ini menjadi peluang untuk menyediakan berbagai kebutuhan akan produk halal dengan menerapkan strategi pengembangan produk halal yang relevan.Tujuan penelian mengukur keunggulan bersaing dan pada akhirnya berdampak pada minat beli produk warga binaan BNN Jabar, jumlah responden 97 orang. Kesimpulan, keseluruhan variabel yang diteliti memiliki pengaruh dalam membentuk daya saing dan minat beli konsumen. Kata Kunci: Pengembangan Produk, Daya Saing, Produk Halal, Minat Beli.
Decoding E-Experience in Educational Technology: The Mediating Role of E-Trust and E-Satisfaction in Continuance Intention Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Buana, Dwinto Martri Aji
Online Learning In Educational Research (OLER) Vol. 5 No. 2 (2025): Online Learning in Educational Research
Publisher : CV FOUNDAE

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58524/oler.v5i2.608

Abstract

The startup sector's emphasis on the educational technology industry in Indonesia expanded, particularly during the pandemic. However, many educational technology players went bankrupt because they could not make their users reuse their products and services (continuance intention). This study aimed to analyze the influence of e-experience on continuance intention in the use of educational technology platforms, with e-trust and e-satisfaction as mediating variables. A quantitative method with a PLS-SEM approach was used to test the relationships between variables. Data were gathered from 300 respondents using a questionnaire as the research instrument. The respondents in this study were individuals utilizing educational technology, including students, teachers, and employees seeking skill enhancement. The data were analyzed using SmartPLS. The research results showed that e-experience had a direct influence on continuance intention, but its impact was relatively small. E-trust and e-satisfaction proved to be significant mediators in strengthening this relationship. E-Satisfaction had a stronger mediating influence compared to e-trust, affirming that user satisfaction was a key factor in driving the sustainability of educational technology usage. Moreover, the indirect effects through mediators were greater than the direct effects, indicating that user experience should be developed into trust and satisfaction to enhance user retention.
Digital Marketing for Startup: A Systematic Literature Review Wijaya, Ni Putu Nurwita Pratami; Gaffar, Vanessa; Widjajanta, Bambang; Andriana, Denny; Martri Aji Buana, Dwinto; Yusiana, Rennyta
Journal of Islamic Economics and Business Vol. 5 No. 2 (2025): Journal of Islamic Economics and Business
Publisher : Fakultas Ekonomi dan Bisnis Islam

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Abstract

Startups encounter obstacles including constrained resources, minimal brand recognition, and fierce competition. Digital marketing provides economical solutions; nevertheless, its strategic application in startup environments is still little examined. This study intends to examine digital marketing methods appropriate for startups using a thorough literature review. This research innovatively synthesizes fragmented knowledge to determine the best efficient digital marketing strategies for early-stage enterprises. The overall population for this study comprised 1,709 articles, with a sample size of 50 articles. The study's findings indicate that start-ups face multiple challenges, one of which is securing capital. Consequently, start-ups must implement a suitable approach, wherein digital marketing is employed to address their challenges. The findings of this research indicate that digital marketing is crucial for the survival and success of startups in competitive business environments.
Co-Authors Andriana, Denny Bambang Widjajanta, Bambang Bestari, Dinda Kayani Putri Buana, Dwinto Martri Aji Dalimunthe, Gallang Perdhana Lisdayanti, Annisa Martri Aji Buana, Dwinto Rennyta Yusiana Vanessa Gaffar