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All Journal SEIKO : Journal of Management & Business International Journal of Supply Chain Management Jurnal Manajemen Bisnis dan Keuangan Jurnal Abdimas Bina Bangsa Jurnal Abdimas Kartika Wijayakusuma Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) Jurnal Riset Rumpun Ilmu Ekonomi (JURRIE) Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Lisdayanti, Annisa
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Transportation Other

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Supply Chain Management Practices and Operational Performance: The Mediating Role of Process Control and Improvement Roespinoedji, Roeshartono; lisdayanti, Annisa; Farida, Sasmi; Isa, Azizan Mohamed
International Journal of Supply Chain Management Vol 8, No 2 (2019): International Journal of Supply Chain Management (IJSCM)
Publisher : ExcelingTech

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59160/ijscm.v8i2.2991

Abstract

The reason for this study is to inspect the impact of TM, SM on OP alongside the mediating job of process control and enhancement. This is a quantitative report and was directed on Indonesian oil part. 300 survey were conveyed. Arbitrary inspecting method and 5 Likert scale was utilized to gather the data. The findings of this investigation demonstrated that SCM practices has a huge constructive outcome on the OP of SCM, this is an amazing methodology on the grounds that not just the SCM practices proposed in this examination, OP is additionally affected by others, for example, working environment, capital, innovation, hardware, human asset, data, and so on.
MILLENNIAL GENERATION DECISIONS ARE BASED ON SOCIAL FACTORS AND PRICES WHICH ARE MODERATED BY LIFESTYLE Hapsari, Ayu; Lisdayanti, Annisa
Jurnal Ilmiah Manajemen, Ekonomi, & Akuntansi (MEA) Vol 7 No 3 (2023): Edisi September - Desember 2023
Publisher : LPPM STIE Muhammadiah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31955/mea.v7i3.3397

Abstract

In the last few years, the fitness center industry has experienced significant growth, much of it due to the increasing interest of millennials in adopting healthy and active lifestyles. The current study explores the factors that influence millennials' decision to become members of the ruling class, with a particular emphasis on social and price factors. In addition to that, she describes how the principles of a good life might moderate the interaction between these factors and the process of developing a thesis. Since each variable X in this study significantly affects variable Y through variable Z as a moderating, findings are obtained using quantitative methods and statistical tools. The results show that, in addition to consideration of price, social factors significantly impact the millennial generation's decision to join a fitness center. Additionally, lifestyle selections have been demonstrated to lessen this effect, with specific lifestyle preferences either enhancing or minimizing the influence of social and financial variables on membership decisions. This study advances our knowledge of the factors that influence millennials' use of exercise facilities and provides insightful information to stakeholders and marketers in the fitness sector. A fitness center can more successfully target millennial groups by customizing its offers and marketing methods by understanding the connections between social variables, pricing policies, and individual lifestyle choices.
OPTIMALISASI PEMANFAATAN SUMBER DAYA UNTUK MENCIPTAKAN KEUNGGULAN BISNIS Sukandi, Pipin; Hapsari, Ayuningtyas Yuli; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Nilasari, Irma
Jurnal Abdimas Bina Bangsa Vol. 5 No. 2 (2024): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v5i2.1188

Abstract

Optimizing resource utilization is a crucial strategy in creating business advantages in an era of increasingly fierce global competition. This community service activity examines how the company can maximize the use of its resources, both tangible and intangible, to improve operational efficiency and competitiveness in the market. The study combines analysis of the current literature with case studies from various industries to identify best practices in resource management. The main focus is given on four key aspects: human resources, technology, finance, and organizational knowledge. The results of this activity show that companies that successfully optimize their resources have several common characteristics, including: 1) the implementation of an integrated resource management system, 2) continuous investment in employee competency development, 3) the adoption of appropriate technology, 4) the strategic allocation of financial resources, and 5) an organizational culture that encourages continuous innovation and learning. Furthermore, this community service activity will be sustainable, including in business assistance.
Penerapan Model EPIC Short Film “Tenang” terhadap Brand Awareness Kanal YouTube Yura Yunita Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli
Jurnal Manajemen Bisnis dan Keuangan Vol 4 No 2 (2023): Oktober 2023
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v4i2.154

Abstract

The rapid development of digital technology has had a significant impact on various aspects of life in Indonesia. One of the websites frequently visited by Indonesian people is YouTube, where this platform offers a wide variety of video content that can be enjoyed by the public. Currently, an increasing number of music videos in the form of short movies or short films are uploaded to YouTube. In line with this reason, one Indonesian singer who shares a short film as one of her music videos is Yura Yunita. The short film, released on November 29, 2018, on Yura Yunita's YouTube channel, has been viewed by up to 2.2 billion viewers as of March 6, 2023. Enhancing the effectiveness of content based on the communication impact generated will increase the number of subscribers to the YouTube channel. Research results show that the Model EPIC in the short film content "Tenang" has an influence on the presence of Yura Yunita's YouTube channel. The partial influence of the Model EPIC dimensions, with the greatest influence, is the impact at 65.5%, while the simultaneous influence of independent variables' influence is 71.8%, with the remaining 28.2% being influenced by other variables not studied in this research.
Peran Teknologi Blockchain dalam Meningkatkan Kepercayaan Konsumen dan Keamanan Data Privasi pada Platform E-Commerce di Indonesia Lisdayanti, Annisa; Padmanegara, Oliver Hasan
Jurnal Manajemen Bisnis dan Keuangan Vol 5 No 2 (2024): Oktober 2024
Publisher : https://jurnal.binamandiri.ac.id/

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51805/jmbk.v5i2.245

Abstract

This study examines the role of blockchain technology in enhancing consumer trust and data privacy security on e-commerce platforms in Indonesia. The rapid growth of e-commerce in Indonesia has transformed shopping patterns and economic interactions, but it has also raised concerns regarding data security and privacy. Through a systematic literature review of recent research (2017-2023), this study identifies key factors influencing consumer trust in e-commerce, including website quality, vendor reputation, and transaction security. The study also investigates the potential of blockchain technology to address trust and data security issues on e-commerce platforms. The findings suggest that blockchain can improve transaction transparency, security, and efficiency, though its implementation still faces technical and regulatory challenges. This study highlights the importance of a holistic approach in building consumer trust, involving technical, social, and psychological aspects. The implications of this research provide valuable insights for e-commerce platform developers, policymakers, and researchers in the fields of technology and consumer behavior.
MENINGKATKAN DAYA SAING BISNIS UMKM STRATEGI ADAPTASI DI ERA DIGITAL Sukandi, Pipin; Lisdayanti, Annisa; Hapsari, Ayuningtyas Yuli; Nilasari, Irma; Latifah, Ifa
Jurnal Abdimas Bina Bangsa Vol. 6 No. 1 (2025): Jurnal Abdimas Bina Bangsa
Publisher : LPPM Universitas Bina Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46306/jabb.v6i1.1691

Abstract

This research aims to analyze and formulate adaptation strategies that can be applied by Micro, Small and Medium Enterprises (MSMEs) in increasing competitiveness in the digital era. Digital transformation has fundamentally changed the business competition landscape, so MSMEs need to adjust their strategies to be able to survive and grow. The research uses a training method with a case study approach on MSMEs under the auspices of a cooperative in the city of Bandung. Data collection was carried out through in-depth interviews, observations, and documentation studies. The results of the study show that effective adaptation strategies include: (1) Optimizing the use of digital platforms and social media for marketing and sales, (2) Developing an information technology-based management system to improve operational efficiency, (3) Improving human resource capabilities in mastering digital technology, (4) Implementing a business model that is more flexible and responsive to market changes, and (5) Building strategic collaboration with various stakeholders in the digital ecosystem. The implementation of this strategy has been proven to increase the competitiveness of MSMEs, which is reflected in increased sales, operational efficiency, and expansion of market reach. This research makes a practical contribution to MSME actors in formulating adaptation strategies in the digital era as well as theoretical contributions in the development of digital-based MSME business strategy models
Strategi Pengembangan Produk Berdaya Saing (Unit Usaha Pascorner: Pemasyarakatan PojokWarga Binaan BNN Jabar) Bestari, Dinda Kayani Putri; Dalimunthe, Gallang Perdhana; Lisdayanti, Annisa; Wijaya, Ni Putu Nurwita Pratami
SEIKO : Journal of Management & Business Vol 6, No 2.1 (2023)
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v6i2.5298

Abstract

Penyalahgunaan obat terlarang berdampak pada psikis dan lingkungan sosial.Pembinaan narapidana dilakukan agar warga binaan siap masuk dan hidup bermasyarakat. Bentuk pembinaan berupa keterampilan kerja dan latihan kerja/ produksi.TrendshHalal lifestyle, merupakan kondisi yang perlu direspon oleh warga binaan, tentunya halal lifestyle erat kaitannya dengan penggunaan produk halal. Hal ini menjadi peluang untuk menyediakan berbagai kebutuhan akan produk halal dengan menerapkan strategi pengembangan produk halal yang relevan.Tujuan penelian mengukur keunggulan bersaing dan pada akhirnya berdampak pada minat beli produk warga binaan BNN Jabar, jumlah responden 97 orang. Kesimpulan, keseluruhan variabel yang diteliti memiliki pengaruh dalam membentuk daya saing dan minat beli konsumen. Kata Kunci: Pengembangan Produk, Daya Saing, Produk Halal, Minat Beli.
Menciptakan Nilai Pelanggan Melalui Branding Dan Digital Marketing untuk Petani Stroberi di Desa Sukaresmi Kecamatan Rancabali Kabupaten Bandung Dalimunthe, Gallang Perdhana; Bestari, Dinda Kayani Putri; Lisdayanti, Annisa; Pratami, Ni Putu Nurwita; Latifah, Ifa; Kurniawan, Ryan
Jurnal Abdimas Kartika Wijayakusuma Vol 6 No 1 (2025): Jurnal Abdimas Kartika Wijayakusuma
Publisher : LPPM Universitas Jenderal Achmad Yani

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26874/jakw.v6i1.555

Abstract

Pengabdian kepada masyarakat merupakan pelaksanaan pengamalan ilmu pengetahuan, teknologi dan seni budaya langsung pada masyarakat secara kelembagaan melalui metodologi ilmiah sebagai penyebaran Tri Dharma Perguruan Tinggi serta tanggung jawab yang luhur dalam usaha mengembangkan kemampuan masyarakat, sehingga dapat mempercepat laju pertumbuhan tercapainya tujuan pembangunan nasional. Program Pengabdian Kemitraan Masyarakat (PKM) yang dilakukan berupa penerapan bidang pemasaran dengan materi branding dan digital marketing untuk menciptakan nilai pelanggan kepada para petani stroberi di Desa Sukaresmi, Kecamatan Rancabali Kabupaten Bandung. Saat ini para petani masih kesulitan untuk memberikan nilai tambah pada produknya. Penciptaan nilai (value creation) merupakan sebuah aktivitas pemasaran untuk memenuhi kebutuhan maupun keinginan konsumen. Dengan mengetahui apa keinginan konsumen khususnya terkait dengan produk olahan stroberi, maka para petani dapat memberikan nilai tambah yang sesuai dengan apa yang diharapkan oleh konsumen. Pemberian nilai tambah terhadap produk ini bukan hanya mengenai keragaman produk olahan namun juga terkait dengan atribut produk lain seperti merek (branding) produk dan strategi digital marketing yang saat ini sedang marak dilakukan.
Pengaruh Augmented Reality Marketing Terhadap Minat Beli Konsumen Melalui Customer Engagement pada Sephora di Indonesia Lisdayanti, Annisa; Nilasari, Irma
Jurnal Riset Rumpun Ilmu Ekonomi Vol. 4 No. 1 (2025): April: Jurnal Riset Rumpun Ilmu Ekonomi
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jurrie.v4i1.5980

Abstract

This study analyzes the influence of Augmented Reality (AR) technology on consumer purchase intention with customer engagement as an intervening variable at Sephora Indonesia. This quantitative research involved 150 respondents who are users of Sephora Virtual Artist, analyzed using Structural Equation Modeling (SEM). The research instrument measures three main variables: Augmented Reality (interactivity, vividness, novelty), Customer Engagement (cognitive, emotional, behavioral), and Purchase Intention (intention, willingness, likelihood to purchase) using a five-point Likert scale. The research results show that AR has a positive and significant effect on customer engagement and purchase intention. Customer engagement also has a positive effect on purchase intention and is proven to mediate the relationship between AR and purchase intention. This study contributes to the AR literature in beauty e-commerce and recommends that Sephora optimize AR features, develop comprehensive customer engagement strategies, and continue investing in AR technology as a competitive advantage.
Digital Marketing pada Destinasi Wisata Minat Khusus: Sebuah Kajian Literatur Terstruktur dan Arah Penelitian Selanjutnya Dalimunthe, Gallang Perdhana; Pratami, Ni Putu Nurwita; Bestari, Dinda Kayani Putri; Latifah, Ifa; Kurniawan, Ryan; Lisdayanti, Annisa
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 6 No. 12 (2024): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v6i12.4932

Abstract

The internet has transformed into a powerful marketing tool to attract consumers. The limitations of service providers to reach potential visitors in introducing favorite destinations are the main reasons why digital marketing is used to get prospective customers. The purpose of this study is to explore the developing issue by focusing on the main question, namely how much research has been done so far regarding the use of digital marketing in special interest tourism destinations and what scope of research has the potential to be carried out in the future. This study uses a Systematic Literature Review (SLR) by identifying, selecting and analyzing various relevant research results in the form of descriptive and thematic reporting. The tool used to collect literature is Publish of Perish (PoP) which can sort literature from various databases, such as Google Scholar and Scopus. Based on the data that has been collected, as many as 83% of studies use qualitative analysis methods, this is based on the topic of digital marketing which is still relatively new in the context of tourism. Research on the topic of digital marketing in the context of tourism is still relatively rare, even so, digitalization and the development of information and communication technology make this topic inseparable from the dynamics of the tourism industry.
Co-Authors Bestari, Dinda Kayani Putri Dalimunthe, Gallang Perdhana Farida, Sasmi Hapsari, Ayu Hapsari, Ayuningtyas Yuli Isa, Azizan Mohamed Latifah, Ifa Nilasari, Irma Padmanegara, Oliver Hasan Pipin Sukandi Pratami, Ni Putu Nurwita Roespinoedji, Roeshartono Ryan Kurniawan Wijaya, Ni Putu Nurwita Pratami