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All Journal Scientium Management Review Economics and Business Journal Innovative: Journal Of Social Science Research
Sudirman, Indrianty
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EFFECT OF BRAND AMBASSADOR AND PRODUCT QUALITY ON PURCHASING DECISIONS WITH BRAND IMAGE AS AN INTERVENING VARIABLE (CASE STUDY ON SCARLETT WHITENING PRODUCT USERS IN MAKASSAR CITY) Kala, Febriani; Sudirman, Indrianty; Razak Munir, Abdul
Scientium Management Review Vol. 1 No. 3 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i3.184

Abstract

This study aims to determine the effect of brand ambassadors and product quality on purchasing decisions with brand image as an intervening variable for users of Scarlett Whitening products in Makassar City. This research is a quantitative research, the data used is primary data obtained from distributing questionnaires to research objects. The population in this study are users of Scarlett Whitening products in Makassar City. The sampling technique used purposive sampling so that a sample of 385 respondents was obtained. The analytical method used in this study uses regression analysis through the PLS (Partial Least Square) method with the help of SmartPLS 3.0 Software. The results of the study show that (1) brand ambassadors have a positive and significant effect on Scarlett Whitening's brand image; (2) product quality has a positive and significant effect on Scarlett Whitening's brand image; (3) brand image has a positive and significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (4) brand ambassadors have a positive but not significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (5) product quality has a positive and significant effect on purchasing decisions for users of Scarlett Whitening products in Makassar City; (6) brand ambassadors have a positive and significant effect on purchasing decisions through brand image for users of Scarlett Whitening products in Makassar City
EFFECT OF WORK ENVIRONMENT AND COMPENSATION ON EMPLOYEE PERFORMANCE THROUGH WORK MOTIVATION (CASE STUDY AT PERUMDA TIRTA MANGKALUKU, PALOPO CITY) Firman Salam, Muhammad; Sumardi, Sumardi; Sudirman, Indrianty
Scientium Management Review Vol. 1 No. 3 (2022): Scientium Management Review
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/smr.v1i3.185

Abstract

This study aims to determine the effect of work environment and compensation on employee performance through work motivation at Perumda Tirta Mangalauku, Palopo City. This research is a quantitative research, the data used is primary data, namely data obtained from distributing questionnaires to research objects. The population in this study were employees at Perumda Tirta Mangkaluku, Palopo City. The sampling technique used purposive sampling with a total sample of 75 respondents. The analytical method used in this study is regression analysis via SPSS version 2.3. The results of the study show that (1) the work environment has a positive and significant effect on work motivation; (2) compensation has a positive and significant effect on work motivation; (3) the work environment has a positive and significant effect on employee performance; (4) compensation has a positive and significant effect on employee performance; (5) work motivation has a positive and significant effect on employee performance; (6) the work environment has a positive and significant effect on employee performance through work motivation; and (7) compensation has a positive and significant effect on employee performance through work motivation.
Strategi Bisnis Dengan Metode Sostac Untuk Mencapai Tujuan Perusahaan Di PT Semen Tonasa Adnan, Adnan; Sudirman, Indrianty; AswanAswan, Andi
Innovative: Journal Of Social Science Research Vol. 3 No. 3 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i3.14332

Abstract

Penelitian ini bertujuan untuk merancang strategi pemasaran digital PT Semen Tonasa menggunakan model SOSTAC (Situation, Objectives, Strategy, Tactics, Actions, Control). Metode penelitian yang digunakan adalah kualitatif eksploratif dengan teknik pengumpulan data melalui wawancara dan observasi. Hasil penelitian mengidentifikasi dua objektif utama: memperluas pangsa pasar ke wilayah-wilayah baru yang potensial dan meningkatkan kualitas layanan serta kepuasan pelanggan. Strategi 5S (Sell, Serve, Speak, Save, Sizzle) diterapkan untuk mencapai objektif tersebut, meliputi ekspansi jaringan distribusi, peningkatan layanan pelanggan, optimalisasi komunikasi pemasaran digital, efisiensi operasional, dan penguatan citra merek. Taktik pemasaran dirancang menggunakan bauran 4P (Product, Place, Price, Promotion). Untuk mengukur efektivitas strategi, ditetapkan Key Performance Indicators (KPI) seperti pertumbuhan pangsa pasar, jumlah pelanggan baru, skor kepuasan pelanggan, dan efisiensi pengiriman. Penerapan strategi ini diharapkan dapat meningkatkan daya saing PT Semen Tonasa di pasar yang semakin kompetitif.
The Effect of Service Quality on Customer Satisfaction at Banua Coffee Cafe in Makassar City Musa, Ichwan; Pahlevi, Cepi; Sudirman, Indrianty; Sumardi
Economics and Business Journal (ECBIS) Vol. 1 No. 5 (2023): July
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v1i5.64

Abstract

The goal of this study is to ascertain how the level of service at Cafe Banua Coffee in Makassar City affects customer satisfaction. The research method utilized in this file is a quantitative research approach with an associative research type. This study found that service quality has an impact on customer satisfaction at Café Banua Coffee in Makassar city. Quantitative research is a research method based on the positivist philosophy, used to examine specific populations or samples. Data collection uses research instruments, and data analysis is quantitative in nature with the aim of testing predetermined hypotheses. This suggests that the business might raise client happiness by enhancing the caliber of services offered.
Co-Authors Abdul Razak Munir Adnan Adnan AswanAswan, Andi Firman Salam, Muhammad Kala, Febriani Musa, Ichwan Pahlevi, Cepi Sumardi Sumardi .