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All Journal Majalah Obat Tradisional JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Majalah Farmaseutik
Ardiningtyas, Bondan
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Health Professions Medicine & Pharmacology Public Health

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Formulation and Antioxidant Activity of Gotu Kola Jelly Candy with Plant-based Polymers as a Gelling Agent Devi, Dwitya Devi Nurlistyo; Darsih, Cici; Yuniarti, Nunung; Ardiningtyas, Bondan; Laksitorini, Marlyn Dian
Majalah Obat Tradisional Vol 29, No 3 (2024)
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/mot.89699

Abstract

Centella asiatica or gotu kola has a long history as a brain supplement. Gotu kola supplements are sold as liquid and dried extract which is less attractive for a younger generation. Jelly candy is an alternative dosage form with better acceptability across ages. However, the use of animal-derived polymers such as pork gelatine in the candy restricts those who practice vegetarian and halal lifestyles from consuming the products. This study aims to explore plant-based polymers glucomannan and kappa-carrageenan as gelling agents in the preparation of gotu kola jelly candy. Preparation of the jelly candy formula was designed based on Simplex Lattice Design. Evaluation of physical characteristics of jelly candy includes organoleptic, weight uniformity, moisture content, pH, and elasticity. The antioxidant activity of gotu kola before and after the manufacturing process was evaluated. The results showed that a combination of kappa-carrageenan 1.33% and glucomannan 0.67% is the optimum formula. Adding more proportion of kappa-carrageenan reduced jelly elasticity and moisture content. While adding glucomannan improved its elasticity responses but increased moisture content. Evaluation of the antioxidant activity of gotu kola in jelly candy suggested that gotu kola experienced a significant reduction in antioxidant activity following the production process. The IC50 of the crude extract initially was129.23 ppm while post jelly candy manufacturing, the IC50 increased to 197.49 ppm. This study suggested that improvement in extraction and production processes is necessary to maintain gotu kola antioxidant activity.
Marketing Strategy of “AL” Traditional Medicine Products: Case Study in “SP” Company in Yogyakarta Putri, Felicita Eka; Ardiningtyas, Bondan; Endarti, Dwi
JURNAL MANAJEMEN DAN PELAYANAN FARMASI (Journal of Management and Pharmacy Practice) Vol 14, No 4
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/jmpf.89473

Abstract

Background: Exclusive breastfeeding is an effort to avoid cases of stunting in children. However, the breastmilk produced by the mother is not always enough to meet the needs of the baby. PT. SP is one of the companies that manufacture “AL” as a traditional herbal medication      (a combination of katuk and moringa leaves) that can boost milk production. However, the sales of this product are not optimal yet, meaning competent marketing strategies are needed. Objective: This study aimed to identify and analyze the internal and external factors of PT. SP to gain an understanding of the company's position so that the best marketing strategy can be determined.Methods: This study was carried out using an analytical descriptive method involving key informants including the supervisor of production, Quality Control, Quality Assurance, and the marketing division. Data analysis utilized the Internal Factor Evaluation (IFE), External Factor Evaluation (EFE) Matrix, and Internal-External (IE) Matrix.Results: Based on the analysis PT. SP had significant internal factors for capturing opportunities and facing threats, as shown in cell IV.                      It indicated that PT. SP is a growing and developing company. The most suitable marketing strategy needed is an intensive strategy, such as market penetration, market expansion, and product development.        An integration strategy is carried out, which is forward integration.Conclusion: The company was positioned in cell IV in the IE matrix, namely growing and developing. It is suggested that the strategies that can be used to improve marketing are intensive and integration strategies.
Narrative Review: The Influence of Service Quality and Price on Pharmacy Patient Loyalty Amna, Shily Rahmatika; Wiedyaningsih, Chairun; Ardiningtyas, Bondan
Majalah Farmaseutik Vol 21, No 2 (2025)
Publisher : Faculty of Pharmacy, Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/farmaseutik.v21i2.102019

Abstract

A total of 30,199 retail pharmaceutical services were recorded in Indonesia in 2022, distributed across the country. The significant number of retail pharmacies intensifies competition within the sector. To compete effectively, retail pharmacies must gain and retain customer loyalty. It is widely recognized that service quality and price are key determinants of customer loyalty in the pharmacy sector. Notably, delivering high-quality services requires substantial financial investment. On the other hand, reducing prices to gain a competitive advantage may risk the company’s financial stability. This study aims to examine the comparative impact of service quality and price on customer loyalty in the pharmacy context. A narrative review methodology was employed, using the ScienceDirect, Summon, ProQuest, and Google Scholar databases to gather relevant literature. A total of 10 articles were analysed, examining the influence of service quality versus price on loyalty in pharmacies. Of these, eight articles concluded that service quality had a greater impact on customer loyalty, while two suggested that service quality and price had an equivalent influence. The findings of this study indicate that service quality has a more significant impact on customer loyalty in pharmacies.
Co-Authors Amna, Shily Rahmatika Chairun Wiedyaningsih Cici Darsih Devi, Dwitya Devi Nurlistyo Marlyn Dian Laksitorini, Marlyn Dian Nunung Yuniarti Putri, Felicita Eka