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All Journal NOTARIUS JURNAL MUQODDIMAH : Jurnal Ilmu Sosial, Politik dan Hummaniora Persepsi : Communication Journal Hasil Pengabdian Kepada Masyarakat PERSPEKTIF Indonesian Journal of Education and Mathematical Science Jurnal Ilmu Pemerintahan, Administrasi Publik, dan Ilmu Komunikasi (JIPIKOM) JURNAL RECTUM: Tinjauan Yuridis Penanganan Tindak Pidana JUKESHUM: Jurnal Pengabdian Masyarakat Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik Eduvest - Journal of Universal Studies Jurnal Humaniora, Ekonomi Syariah dan Muamalah
Thariq, Muhammad
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Aerospace Engineering Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Neuroscience Nursing Public Health Social Sciences

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Journal : Persepsi : Communication Journal

 1 
News Headline Strategy and Selection by the Editorial Teams of Sumut Pos and Tribun Medan Newspapers in Maintaining Circulation During the Digital Disruption Era Sisworo, Ari; Rudianto, Rudianto; Thariq, Muhammad
Persepsi: Communication Journal Vol 7, No 2 (2024): November 2024
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v7i2.21975

Abstract

Digital disruption is a popular phrase today and makes print media must really strategise, especially in determining news headlines as the main presentation. This study aims to analyse the strategy of the North Sumatra Pos and Tribun Medan Daily Editors in determining news issues that will be used as headlines, so that they can attract readers' interest. The objects in this study are Sumut Pos and Tribun Medan newspapers whose news is presented in printed form. Researchers took three news in each media from the May-June 2024 time span. This time span was chosen, to show the selection process of news titles published with the number of copies of each edition. The theory used is the concept of gatekeeping from David Mannining White (1950), which generally describes the selection process in the work of the media, especially the decision whether a news story can pass through the ‘gate’ to be aired on the news channel. The method used is descriptive qualitative with an interpretative approach, and a comparative study technique. The results showed that both media conducted the same process, starting from planning at the projection meeting, determined through a budget meeting, and the news agreed upon by the gatekeepersis news that is considered worthy of going up and becoming a headline by prioritising the news value contained in it. News or issues that develop in online media and social media or new media are also a reference for both media, but with a more in-depth presentation and different perspectives.
Optimizing Customer Relationship Management Communication in Increasing Brand Awareness and Loyalty of Prestige Fixed and Mobile Customers at PT Telkomsel Medan Al Azmi, Hana; Ginting, Rahmanita; Thariq, Muhammad
Persepsi: Communication Journal Vol 8, No 1 (2025): Mei 2025
Publisher : UMSU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30596/persepsi.v8i1.24528

Abstract

This study aims to analyze the optimization of Customer Relationship Management (CRM) communication in increasing brand awareness and customer loyalty at PT Telkomsel Medan and analyze its obstacles. The theory used in this study is the Human Relations Theory. The informants in this investigation are employees of PT Telkomsel Medan and prestige customers of PT Telkomsel Medan. The research method used is qualitative with data collection techniques through interviews and documentation. Data analysis is carried out through reduction, data presentation, conclusion drawing and to ensure the validity of the data using source triangulation. The results of the study show that PT Telkomsel Medan optimizes CRM communication, among others, taking advantage of every national and international momentum such as the Aquabike Event to introduce Telkomsel products, segment customers, provide rewards and loyalty to customers, provide MyTelkomsel applications that are useful to more easily reach customers, and collect customer data through the application Digital Smart Care (DSC) as well as employee performance evaluations every month. This approach not only increases brand awareness but also creates a harmonious and mutually beneficial relationship between the company and customers. PT Telkomsel Medan also experienced obstacles in the implementation of CRM activities, including in terms of technology, namely limited access  to the Digital Smart Care (DSC) application and human resources that arose due to miscommunication between PT Telkomsel Medan employees and customers.
Co-Authors Agung Suharyanto Al Azmi, Hana Alfi Utami, Maulidya Andika, Muhammad Sadam Arwansyah, OK Arwin Juli Rakhmadi Audina, Rafika Brasco, Randa EDWAR EDWAR Ginting , Rahmanita Hariyadi Putraga Maulana, Muhammad Andi Melia, Mutiara Paramita Prananingtyas Prabhaswara, Muhammad Prakoso Priadi, Ribut Rahmanita Ginting Rudianto Rudianto Siagian, Mulya Sigit Hardiyanto Sinaga, Roynanda Sisworo, Ari Sukirno Sukirno Suriana Suriana Sushandoyo, Dedy Sya’im, Sya’im Syamsir Syamsir Syuhada, Farhan Z, Jamiluddin