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All Journal Jurnal Fisika Unand Jurnal EMT KITA Jurnal SIKAP (Sistem Informasi, Keuangan, Auditing Dan Perpajakan) Fair Value: Jurnal Ilmiah Akuntansi dan Keuangan The International Journal of Business Review (The Jobs Review) Jurnal Penelitian Pembelajaran Matematika Sekolah Jurnal Ekonomi Pembangunan Journal of Applied Management and Accounting Science (JAMAS) Economics and Digital Business Review International Journal of Education, Social Studies, And Management (IJESSM) Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) Jurnal Akuntansi dan Keuangan Indonesia International Journal of Entrepreneurship, Business, and Creative Economy Jurnal Pengabdian West Science TOFEDU: The Future of Education Journal Jurnal Serambi Ekonomi dan Bisnis Jurnal Akuntansi, Keuangan, Perpajakan dan Tata Kelola Perusahaan Goodwood Akuntansi dan Auditing Reviu Sultan Journal of Social Sciences & Humanities BEGAWI: Jurnal Pengabdian Kepada Masyarakat
Oktavia, Reni
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Religion Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Mathematics Physics Public Health Social Sciences Other

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EMPOWERMENT UMKM BANDAR LAMPUNG MELALUI PROGRAM E-CASM (E-COMMERCE AND SOCIAL MEDIA) SEBAGAI UPAYA PERLUASAN PASAR GUNA MENINGKATKAN PENDAPATAN UMKM Oktavia, Reni; Alvia, Liza; Gustiawaty Dewi, Fajar; Evana, Einde
BEGAWI : Jurnal Pengabdian Kepada Masyarakat Vol. 2 No. 2 (2024): Volume 2 - Nomor 2 - Juli 2024
Publisher : Faculty of Economics and Business Lampung University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23960/begawi.v2i2.40

Abstract

This activity discusses how MSMEs use e-commerce and social media to market their products. Through this activity, it is hoped that it can create a wider market share so that it can increase the income of MSME players. Apart from that, at the same time, MSMEs are becoming more innovative and creative in developing their businesses. The target of this activity is MSMEs in 7 sub-districts of Bandar Lampung City who are still not utilizing e-commerce and social media and are ready to develop their businesses more widely using digital platforms. The method used consists of 3 stages, namely the preparation stage, process stage and evaluation stage. The benefit of this activity is to provide knowledge to MSME players about the use of e-commerce and social media. This activity will also provide an opportunity for MSMEs to network with other business actors and learn from their experiences. Participants will be given hands-on training on how to use e-commerce platforms and social media to market their products. So the expected output is that participants can better understand the use of e-commerce and the role of digital marketing through social media
INDONESIAN ACCOUNTING STUDENTS’ SELF-CONFIDENCE TO ADOPT ARTIFICIAL INTELLIGENCE (AI) Andani, Gina; Lindrianasari, Lindrianasari; Oktavia, Reni; Septiyanti, Ratna
Jurnal Akuntansi dan Keuangan Indonesia Vol. 19, No. 1
Publisher : UI Scholars Hub

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Abstract

The development of artificial intelligence (AI) in accounting as the impact of industrial revolution 4.0 has raised various concerns regarding the future of accountants and the possibility that accountants will be replaced by AI. Businesses are continuously adopting AI globally and particularly in Indonesia, AI adoption raises concerns that accountants will be replaced with AI due to the lack of competence to work with AI. A descriptive study with a quantitative approach was conducted in January 2021 by distributing questionnaires that collected a convenience sample of 476 respondents from universities across Indonesia. The required criteria of respondents are the active Indonesian undergraduate accounting students (class of 2016-2020). Therefore, this research will examine how the AI-based curriculum provided by universities relates to the competency of prospective accountants. The research also examines how the prospective accountants’ competency affects the readiness of accounting students to adapt and work with AI so that their roles are not entirely replaced by AI, especially for Indonesian accounting students as prospective accountants. The last part of this research will underline that the development of AI therefore should not be a concern for the future of accountants and accounting students in Indonesia. However, to have the prospective accountants prepared to work with AI and enter the industry 4.0 workforce after they graduate, the accounting students need to enhance their competencies. The accounting educators also need to enhance their curricula by providing more practice-related courses to improve the capability of accounting students to operate accounting softwares.
Optimalisasi Media Sosial sebagai Sarana Promosi Potensi Lokal di Desa Wisata Senteluk: Studi Kasus pada Pengelolaan Konten Instagram dan Pembaruan Buku Menu Cahyaningrum, Dinis; Oktavia, Reni
Jurnal Pengabdian West Science Vol 4 No 12 (2025): Jurnal Pengabdian West Science
Publisher : Westscience Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58812/jpws.v4i12.2979

Abstract

Penelitian ini mencoba melihat bagaimana media sosial, khususnya Instagram, bisa dipakai lebih maksimal untuk mempromosikan potensi yang ada di Desa Wisata Senteluk. Fokus kegiatan ada pada pengelolaan konten Instagram serta pembaruan buku menu UMKM yang sebelumnya masih sederhana. Pendekatan yang dipakai adalah penelitian tindakan (action research), jadi prosesnya berjalan bertahap mulai dari observasi lapangan, penyusunan rencana, pelaksanaan strategi, sampai evaluasi dan refleksi bersama pihak desa dan pelaku UMKM. Dari hasil yang terkumpul, konsistensi pengelolaan konten Instagram cukup membantu meningkatkan interaksi, meskipun peningkatannya tidak sangat besar. Namun setidaknya ada penambahan sekitar ±82 pengikut baru dalam periode penelitian, dan itu sudah cukup menunjukkan kalau masyarakat mulai memperhatikan akun desa. Di sisi lain, pembaruan buku menu yang awalnya hanya tulisan tangan menjadi desain yang lebih rapi dan mudah dibaca juga memberi pengaruh positif. Tampilan menunya jadi terlihat lebih layak dan terasa lebih profesional, sehingga pemilik kedai pun merasa lebih percaya diri saat menyajikannya kepada pengunjung. Keseluruhan temuan ini menunjukkan bahwa gabungan antara promosi digital di Instagram dan penggunaan media visual yang lebih baik dapat membantu Desa Wisata Senteluk memperkuat branding-nya serta memperkenalkan potensi lokal dengan cara yang lebih menarik.
Co-Authors Alvira, Alvira Amelia, Yunia Andani, Gina Andi, Kiagus Andre, Lesis Anisman, Hafizh Billy Anisya Anggraini Dewi, Fajar Gustiawaty Dinis Cahyaningrum Einde Evana, Einde Elvaswer Elvaswer Gamayuni, Rindu Rika Gustiawaty Dewi, Fajar Hesti Agustian Lindrianasari Liza Alvia Maharany, Griselda Ladyonna Mega Metalia, Mega Mutiah, Adilah Sabrina Neny Desriani Nisa, Tamara Permatasari, Dhini Pertiwi, Jihan Citra Pratiwi, Bella Noviani Rahmania Santi, Afra Ratna Septiyanti Rusdi Rusdi Sari, Anggi Nofita Sari, Ninda Lupita Syafdi Maizora Syaharani, Nabila Aura Syaipudin, Usep Syam, Fadhli Syavira, Adhelia Widiyanti, Ade Wulan, Diajeng Fitri Yuztitya Asmaranti, Yuztitya