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Optimizing Production Planning of PT Soraya Berjaya Indonesia Wardani, Rahmi; Nizar, Adirizal
The Indonesian Journal of Business Administration Vol 6, No 1 (2017)
Publisher : The Indonesian Journal of Business Administration

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Abstract

Abstract - Production planning is one of the important factors to run business company. One of production planning is determine the product combination which will be produced in order to optimize the production capacity to fulfil the market demand by considering the availability of the resources. The instability of total products demand cause production planning changes every week. The first thing to do is identifing the product combination which will be produced. The product combination can be determined by using linear programming method. The aim of linear programming method is to determine the product combination which will be produced. Therefore, the company can optimize the production capacity of the company to get maximum revenue. If the company is not able to fulfil all demand, the company can do outsourcing production. Outsourcing production is the act of moving some of a firm’s internal activities to outside provider. But the weakness of outsourcing production is a lack of communication between the company and the outsourced provider may occur production delay and the quality of the product is not necessarily the same as the company's quality standards. Therefore, the company must maximize the use of production capacity first, then it could use outsource production.Keywords: Linear Programming, Outsourcing Production, Production Planning, Production Capacity
APAKAH PERTUMBUHAN PENDUDUK BERDAMPAK BAGI PERTUMBUHAN EKONOMI KABUPATEN SOLOK Wirda, Fisla; Putra, Trimardi Jaya; Wardani, Rahmi; Herizon, Herizon
AMAL: Jurnal Ekonomi Syariah Vol. 5 No. 1 (2023): June 2023
Publisher : IAIN Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33477/eksy.v5i01.5476

Abstract

AbstractsThis study analyzes the effect of population growth on economic growth in the Solok district. The data used in this study is secondary data in the form of economic growth and population growth of Solok Regency from 2011 to 2022. This data was released by the Central Statistics Agency (BPS) of Solok Regency. Data analysis was performed using simple Regression. The results showed that: Y=-2.158" + 81.832X with a sig value of < 0.05; This means that population growth has a positive and significant effect on economic growth. An r value of 0.910 indicates a strong correlation between population and economic growth. A relationship is vital if the value of r is close to 1.Keywords: Population growth; economic growth; Solok district; simple regression  AbstrakPenelitian ini menganalisa pengaruh pertumbuhan penduduk terhadap petumbuhan ekonomi di kabupaten Solok.  Data yang digunakan dalam penelitian ini adalah data sekunder berupa pertumbuhan ekonomi dan pertumbuhan penduduk Kabupaten Solok dari tahun 2011 sampai dengan tahun 2022. Data ini diterbitkan oleh Badan Pusat Statistik (BPS) Kabupaten Solok. Analisis data dilakukan dengan menggunakan Regresi sederhana. Hasil penelitian menunjukkan bahwa: Y=-2,158" + 81,832X dengan nilai sig < 0,05; Artinya pertumbuhan penduduk berpengaruh positif dan signifikaan terhadap pertumbuhan ekonomi.  Nilai r sebesar 0,910 mengindikasikan korelasi yang kuat antara jumlah penduduk dengan pertumbuhan ekonomi. Suatu hubungan dikatakan kuat jika nilai r mendekati 1.Kata kunci: Pertumbuhan penduduk; pertumbuhan ekonomi; kabupaten Solok; regresi sederhana.
The Impact of Online Social Capital in The Context of Social Commerce on Consumer Purchase Intention Septivani, Mega Dwi; Gustiawan, Willson; Wardani, Rahmi
ABEC Indonesia Vol. 12 (2024): 12th Applied Business and Engineering Conference
Publisher : Politeknik Negeri Bengkalis

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Abstract

This study aims to examine the influence of online social capital on consumer purchasing interest in thecontext of social commerce. The urgency of this study lies in the increasing number of active users on social media everyyear, making this social commerce trend increasingly growing, because more and more business actors are offering theirproducts and services through social media. This study employs a quantitative approach, focusing on primary data from asurvey of Padang State Polytechnic students as the population. The data is processed using the Structural Equation Model(SEM) to test the hypothesis with the SmartPLS 4.0 program. The results of the study indicate that online social capitalhas a positive effect on consumer purchasing interest. Through these findings, it is hoped that it will contribute tobusiness actors who have used social commerce in their marketing strategies, so that they can take the right policiesthrough the online social capital they have from the experience gained from consumers, and it is recommended forbusiness actors who have not used social commerce to be able to use it along with the massive use of social media today.
Strategi Optimalisasi Marketing Mix 4P untuk Peningkatan Tingkat Hunian Berkelanjutan: Studi Kasus Kost Rahmi Muara Bungo Wardani, Rahmi; Azra, Tuti; Wimeina, Yudhytia
Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) Vol 6, No 1 (2025): Jurnal Ilmiah Manajemen dan Bisnis (JIMBI) - Juni (In Press)
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/jimbi.v6i1.6120

Abstract

This study aims to comprehensively analyze the implementation of the 4P Marketing Mix (Product, Price, Place, Promotion) in the Rahmi Muara Bungo boarding house business and to formulate sustainable optimization strategies for increasing its occupancy rate. Employing a qualitative approach with a case study design, primary data were collected through in-depth interviews with the owner/manager and diverse tenants, supplemented by direct observation of facilities and promotional initiatives. The research findings reveal a current marketing focus on providing basic facilities, highlighting the strategic location, and relying on word-of-mouth promotion. In-depth analysis, grounded in Service-Dominant Logic (value creation through service exchange) and the Resource-Based View (strategic role of internal resources), identifies significant opportunities for enhancement across each element of the Marketing Mix. These include upgrading facilities responsive to tenant needs, adjusting pricing structures to be more flexible and value-oriented, actively promoting the advantages of location and accessibility, and developing a comprehensive digital marketing strategy. The study concludes that an integrated and holistic optimization of the 4P Marketing Mix, focusing on enhancing value for tenants and the effective utilization of existing resources, is crucial for achieving a sustainable increase in the occupancy rate and strengthening the competitive position of the Rahmi Muara Bungo boarding house within the local accommodation market.